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- Tasks: Manage and optimise our Marketing Cloud Account Engagement environment for smarter B2B marketing.
- Company: Join ROI, a forward-thinking company transforming automotive marketing solutions.
- Benefits: Enjoy competitive salary, health perks, hybrid work, and professional development support.
- Why this job: Shape the future of marketing automation and make a real impact in a collaborative team.
- Qualifications: Experience with Marketing Cloud and strong analytical skills are essential.
- Other info: Dynamic role with opportunities for growth and innovation in a supportive environment.
The predicted salary is between 36000 - 60000 £ per year.
Overview of the Salesforce Marketing Automation Specialist role at Return on Investment Ltd (ROI). Remote position with permanent employment. Open to applicants; application deadline: Open until filled.
The Marketing Automation Specialist manages, optimises and evolves our Marketing Cloud Account Engagement (MCAE / Pardot) environment. Responsibilities include journey design, automation development, data integration, lead scoring, segmentation, dynamic content, campaign orchestration and multi-touch attribution. You will connect CRM, data, digital channels and marketing operations to deliver smarter, personalised and measurable B2B marketing. This role sits within IT but works day-to-day with Marketing, Sales, CRM and Data teams, acting as the bridge between technical delivery and strategic execution. You will shape how automation supports customer journeys, sales enablement, lead management and attribution across our clients’ B2B ecosystems. This is a hands-on, analytical and collaborative role focused on problem solving, technology-enabled creativity and business impact.
Key outcomes:
- Connected, insight-led customer journeys
- Improved sales and marketing alignment
- Unified lead scoring and management
- Leveraged behavioural and intent data
- Campaign intelligence and ROI reporting
- Multichannel engagement
- Improved platform governance and usability
What You’ll Do
- Automation & Journey Building: Build automated, multi-stage journeys using Engagement Studio based on behavioural, intent and firmographic signals; develop nurture programmes that adapt dynamically to prospect actions and readiness to buy; set up automation rules, triggers and lead routing workflows to improve conversion and sales handover.
- Data Integration & Platform Connectivity: Support integration, synchronisation and troubleshooting between MCAE and Salesforce CRM; ensure clean, accurate and unified prospect, account and activity data across platforms; collaborate with IT/CODIFI to enhance integrations, connectors and data flow.
- Lead & Prospect Management: Build, refine and maintain lead scoring and grading models; create smart segmentation frameworks and dynamic lists; enable marketing and sales stakeholders to access prioritised, high-quality leads.
- Multichannel Campaign Enablement: Build and optimise landing pages, forms, email templates and dynamic content blocks; support execution of connected campaigns across email, website, advertising, social and offline event data; ensure campaigns are mapped and synchronised with Salesforce Campaigns for full-funnel reporting.
- Reporting, Attribution & Insight: Develop dashboards and performance reporting across MCAE and Salesforce; track multi-touch attribution, campaign influence and channel effectiveness; deliver actionable insights to Marketing, Sales and leadership teams.
- Platform Governance & Enablement: Maintain user permissions, role-based access and asset management; uphold best practices across campaign build, naming conventions, folder structures and data hygiene; train and support internal users to drive adoption and platform maturity.
- Innovation & Continuous Improvement: Test new features, pilot AI and predictive intelligence capabilities, identify automation quick-wins; contribute to the wider roadmap for our marketing automation evolution; share knowledge across marketing, sales and CRM communities.
What We’re Looking For
- Proven experience with Marketing Cloud Account Engagement in a B2B environment.
- Strong understanding of marketing automation strategy, lead management, nurture flows and lifecycle design.
- Knowledge of Salesforce CRM, campaign structure, reporting and lead data flow.
- Experience with lead scoring, behavioural data, segmentation and dynamic content.
- Good working knowledge of HTML/CSS for building emails and landing pages.
- Strong analytical skills with experience creating dashboards and interpreting performance data.
- Ability to translate technical concepts into business language for non-technical stakeholders.
- Highly organised, detail-oriented and capable of managing multiple projects.
- MCAE certifications essential; certifications across other platforms (e.g. Marketo, HubSpot, Eloqua) a bonus.
Desirable Attributes
- Curious, proactive and solutions-driven.
- Confident working across IT, Marketing and Sales functions.
- Passionate about data, personalisation and intelligent automation.
- Comfortable driving change and improving processes.
Why Join Us?
We offer a collaborative, innovative environment where Marketing Automation plays a strategic role; opportunity to shape the future of our connected marketing ecosystem; ongoing professional development and certification support; competitive salary, healthcare, pension and hybrid working options. Additional benefits include a £500 annual health and wellbeing allowance, education bursaries, a birthday voucher, company pension and private healthcare/dental cover.
How To Apply
If you’re interested in joining us as a Marketing Automation Specialist, apply today. We encourage applications from all backgrounds and are committed to an inclusive, supportive workplace.
Salesforce Marketing Automation Specialist in England employer: Return on Investment Ltd
Contact Detail:
Return on Investment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Salesforce Marketing Automation Specialist in England
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your projects and achievements. This gives potential employers a taste of what you can do beyond your CV.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to marketing automation. We recommend role-playing with a friend to boost your confidence and refine your answers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Salesforce Marketing Automation Specialist in England
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Salesforce Marketing Automation Specialist role. Highlight your experience with Marketing Cloud Account Engagement and any relevant projects that showcase your skills in automation, data integration, and campaign management.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing automation and how your background aligns with our needs. Be sure to mention specific experiences that demonstrate your problem-solving abilities and creativity.
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to highlight your analytical skills in your application. Mention any experience you have with creating dashboards or interpreting performance data, as this will show us you can deliver actionable insights.
Apply Through Our Website: We encourage you to apply directly through our website. This way, we can ensure your application gets the attention it deserves. Plus, it’s super easy and straightforward – just follow the prompts and submit your materials!
How to prepare for a job interview at Return on Investment Ltd
✨Know Your Marketing Automation Inside Out
Make sure you’re well-versed in Marketing Cloud Account Engagement and its features. Brush up on journey design, automation development, and lead scoring. Being able to discuss specific examples of how you've used these tools will show your expertise.
✨Showcase Your Analytical Skills
Prepare to talk about how you've created dashboards and interpreted performance data in previous roles. Bring examples of how your insights have driven marketing decisions or improved campaign effectiveness. This will demonstrate your analytical prowess.
✨Connect the Dots Between Teams
Since this role involves collaboration with IT, Marketing, and Sales, be ready to discuss how you’ve successfully bridged gaps between technical and non-technical teams. Share experiences where your communication skills made a difference in project outcomes.
✨Be Ready for Problem-Solving Scenarios
Expect questions that test your problem-solving abilities, especially related to data integration and platform connectivity. Think of challenges you've faced in past roles and how you overcame them, as this will highlight your proactive and solutions-driven mindset.
