At a Glance
- Tasks: Plan and execute marketing activities across various channels to generate leads.
- Company: Dynamic property marketing firm based in Edinburgh.
- Benefits: Full-time role with competitive salary and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and personal development.
- Why this job: Join a passionate team and make an impact through creative marketing strategies.
- Qualifications: 1+ years in marketing, strong communication skills, and experience with digital platforms.
The predicted salary is between 28800 - 43200 £ per year.
Location: Edinburgh
Hours: Full-time, Monday to Friday, 9:00-17:30
Key requirements
- Minimum of 1 years’ experience in a marketing environment
- Experience of using email marketing platforms
- Experience of managing website content on a CMS
- Experience of organic and paid advertising on Meta
- Proven ability to organise own workload and work independently to deadlines
- Experience of working with and managing internal and external stakeholders
- Proven ability to write engaging copy for our website, blogs and social media channels
- Proven ability to analyse data, interpret results and present findings and recommendations
- Expert in the use of MS Office (Word, PowerPoint, Excel, Outlook)
Desirable
- Marketing related BA (Hons) or MSc level qualification and / or CIM Diploma or Postgraduate Diploma in Marketing
- Work experience in property or professional services marketing role
- Dot Digital experience
- Experience of managing printed marketing collateral
About the role
As Marketing Executive, you’ll provide essential support to the Marketing Manager and the wider Marketing Team. You'll work closely with the frontline teams across the business and collaborate with both internal and external stakeholders to deliver effective marketing activity. You’ll be responsible for executing planned marketing activity across our varied marketing channels, ensuring work is delivered on time and to a consistently high standard.
Competencies
- Customer Focus
- Communication
- Collaboration
- Planning and Organising
- Problem Solving
- Positive Mindset
About you
You’ll have strong verbal and written communication skills and be comfortable building relationships and managing stakeholders at all levels. Your strong organisational skills will enable you to manage multiple priorities, meet deadlines and maintain high level of quality assurance across all of your work. You’ll demonstrate a clear understanding of, and a shared passion for, our beliefs and values. You understand the purpose of our marketing is to communicate our beliefs and values to those people who share them. You understand not all customers are Rettie customers. By staying true to our brand values and beliefs you are skilled at translating these into relevant, engaging content across our marketing channels.
Key responsibilities
- Planning and executing activity across multiple marketing channels to generate high quality leads for Rettie, including digital advertising, social media, print, SEO and PR.
- Manage our social media accounts, including planning, scheduling, copywriting and design.
- Paid social advertising via Meta.
- Creating and delivering email marketing campaigns through Dot Digital, including creating customer contact segments, ad hoc emails and automated email flows.
- Creating and delivering local marketing campaigns to support our growth ambitions.
- Use analytics and insights to continuously monitor and improve all marketing initiatives.
- Creating, updating and maintaining content, including web pages, blogs and research, on our website.
- Optimising content and assets according to best SEO practice.
- Working on planning and delivering events such as live webinars, and in-person networking.
- Responding to customer reviews – such as Google, Facebook and Feefo.
Marketing Executive in Edinburgh employer: Rettie & Co
Rettie is an exceptional employer located in the vibrant city of Edinburgh, offering a dynamic work culture that fosters collaboration and creativity. As a Marketing Executive, you will benefit from a supportive environment that prioritises employee growth through continuous learning opportunities and hands-on experience across diverse marketing channels. With a commitment to maintaining high standards and a positive mindset, Rettie empowers its team members to thrive while contributing to meaningful marketing initiatives that resonate with our values.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive in Edinburgh
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Rettie & Co and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Rettie & Co are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Rettie & Co on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Rettie & Co. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive in Edinburgh
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Rettie & Co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Rettie & Co:Show us that you’ve done your homework! In your application, briefly mention what you admire about Rettie & Co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Rettie & Co
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Rettie & Co will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Rettie & Co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
