At a Glance
- Tasks: Lead marketing for innovative retirement living developments from concept to launch.
- Company: Retirement Villages Group, transforming later living in the UK.
- Benefits: Join a purpose-driven team with a focus on creativity and innovation.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Shape the future of retirement living and make a real impact.
- Qualifications: Experience in property marketing and strong project management skills.
The predicted salary is between 36000 - 60000 £ per year.
Retirement Villages Group is leading the evolution of later living in the UK. For over four decades, we’ve been creating thriving communities where people can live well for longer – blending beautiful homes, wellbeing‑focused amenities and genuine connection. Our Thrive Living Collection represents the next generation of retirement living; sustainable, design‑led and connected to the wider community. These urban and suburban developments are purpose‑built for modern retirees who value independence, convenience and lifestyle.
We’re looking for a strategic and driven Marketing Manager to lead the full marketing lifecycle for new developments within our Thrive Living Collection – from concept and pre‑build through to launch and ongoing operation. You’ll shape marketing strategy, drive early demand and ensure each new development enters the market with impact. Working closely with Sales, Operations, Development and agency partners you’ll balance brand storytelling with commercial results – helping to bring a new era of retirement living to life.
Key Responsibilities
- Lead end‑to‑end marketing for a portfolio of Thrive Living developments across all stages – pre‑build, build, pre‑launch, opening and operational.
- Manage early‑stage activities including CGI creation, hoardings, site branding and marketing suite set‑up.
- Direct PR and community engagement to build awareness and establish strong local reputations.
- Own and execute content and campaign plans – from messaging and website updates to marketing collateral and digital assets.
- Brief and manage agencies across creative, digital and media to ensure consistent, high‑quality delivery.
- Oversee paid media activity and HubSpot campaigns to nurture leads and optimise conversion.
- Collaborate with Sales on phasing, launch events, early reservation strategies and ongoing enquiry generation.
- Partner with Finance, Development and Operations to ensure campaigns are aligned, budgeted and results‑driven.
- Manage ongoing marketing for open developments, maintaining strong enquiry flow and occupancy performance.
- Report regularly on campaign performance and market trends, providing insights and recommendations to the Marketing Director.
- Maintain structured short‑, medium‑ and long‑term marketing plans to ensure proactive delivery.
About You
- Proven experience in property, retirement living or residential marketing.
- A strategic planner who can see the big picture while managing complex project details.
- Strong content and campaign management skills with a track record of effective delivery across channels.
- Confident stakeholder manager with experience leading internal teams and external agencies.
- Commercially astute, with strong budgeting and ROI analysis skills.
- Calm, proactive and solutions‑oriented, able to manage competing priorities smoothly.
- Experience using HubSpot or similar CRM and marketing automation platforms.
Why Join RVG
At Retirement Villages Group, you’ll be part of a purpose‑driven business that’s reshaping what retirement living means – creating inspiring, sustainable communities that enhance people’s lives. You’ll join a collaborative marketing team where innovation, quality and creativity are valued and your work will directly contribute to shaping the future of later living in the UK. Apply now to join Retirement Villages Group and help bring the Thrive Living vision to life!
Marketing Manager employer: Retirement Villages Group Ltd
At Gradwell Park Retirement Village, we pride ourselves on fostering a warm and inclusive work environment where every team member is valued and encouraged to grow. As a Hospitality Assistant, you'll not only deliver exceptional service but also have the opportunity to contribute to a community that prioritises well-being and continuous improvement. Join us in making a meaningful impact in the lives of our residents while enjoying a supportive team culture and flexible working hours.
Contact Details:
Retirement Villages Group Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its values. Understand their Thrive Living Collection and be ready to discuss how your skills can contribute to their mission. Show them you’re not just another candidate, but someone who truly gets what they’re about.
✨Tip Number 3
Practice your pitch! Be clear about your experience and how it aligns with the role of Marketing Manager. Highlight your strategic planning and campaign management skills, and don’t forget to mention your familiarity with tools like HubSpot.
✨Tip Number 4
Apply through our website for a smoother process! It shows you’re genuinely interested in the role and gives you a better chance of being noticed. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Manager. Highlight your experience in property and retirement living, and don’t forget to showcase your strategic planning skills. We want to see how you can bring our Thrive Living vision to life!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about reshaping retirement living and how your skills align with our mission. Keep it engaging and personal – we love a good story!
Showcase Your Campaign Successes:When detailing your past experiences, focus on specific campaigns you've managed. Share the results and what you learned from them. We’re keen to see how you’ve driven demand and achieved commercial results in your previous roles.
Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any updates. Plus, it shows us you’re serious about joining our team!
How to prepare for a job interview at Retirement Villages Group Ltd
✨Know Your Stuff
Make sure you understand the Retirement Villages Group's mission and values. Familiarise yourself with their Thrive Living Collection and be ready to discuss how your marketing strategies can align with their vision for modern retirement living.
✨Showcase Your Experience
Prepare specific examples from your past roles that demonstrate your success in property or residential marketing. Highlight your strategic planning skills and how you've managed complex projects, especially in a collaborative environment.
✨Be Data-Driven
Since the role involves budgeting and ROI analysis, come prepared with insights on how you've used data to drive marketing decisions. Discuss any experience you have with HubSpot or similar platforms to show you're comfortable with the tools they'll expect you to use.
✨Engage with Stakeholders
Think about how you would approach collaboration with various teams like Sales and Operations. Be ready to share your strategies for managing stakeholder relationships and ensuring everyone is aligned towards common goals.
