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- Tasks: Lead dynamic marketing campaigns for industry-leading events in digital and influencer marketing.
- Company: Join a vibrant team that connects top brands and influencers in an innovative environment.
- Benefits: Enjoy 25 days holiday, hybrid working, private medical insurance, and more perks.
- Why this job: Be part of a creative, high-performance culture that values data-driven decisions and innovation.
- Qualifications: Experience in multi-channel campaigns, strong copywriting skills, and project management expertise required.
- Other info: Stay ahead of industry trends while working with leading marketing tools.
The predicted salary is between 36000 - 60000 £ per year.
Join a fast-paced, dynamic marketing team that powers two industry-leading events in the digital and influencer marketing space. These events unite top-tier brands, social media influencers, bloggers, and major ecommerce players, creating a vibrant and high-impact environment.
About the Role
The Senior Campaign Manager will play a pivotal role within the marketing team, reporting to the Head of Marketing. You’ll lead the strategy and execution of campaign plans for two flagship events, driving audience acquisition, engagement, and retention.
We’re looking for someone who is both analytical and creative, a strategic thinker with strong leadership skills, and someone who thrives in a dynamic, high-performance environment. You’ll be experienced in crafting and optimising multi-channel campaigns, working with internal teams and external partners, and using data to drive decisions.
Key Responsibilities
- Develop and lead marketing campaign strategies across key events, ensuring alignment with business goals.
- Present plans and performance updates clearly and effectively to stakeholders.
- Oversee the full campaign lifecycle, adjusting strategies as needed to optimise performance.
- Manage the end-to-end delivery of campaign plans, coordinating internal resources and external vendors.
- Write and review compelling, on-brand marketing copy for various promotional materials.
- Leverage business intelligence, customer insights, and industry data to shape campaign direction.
- Own all marketing performance reporting – from weekly KPIs and forecasting to post-event analysis and recommendations.
- Manage the campaign budget and suggest cost-effective strategies for growth.
- Stay on top of industry trends and identify tools and innovations that support strategic objectives.
- Ensure all campaigns are rooted in customer data, feedback, and research.
- Stay engaged with industry developments through events, articles, podcasts, and webinars.
What You’ll Need
- Deep knowledge of marketing best practices across email, social, paid media, websites, chatbots, and more.
- Exceptional copywriting and editing skills, especially for direct response marketing.
- Demonstrated experience running integrated campaigns across multiple channels.
- Outstanding project management skills; organised, detail-oriented, and proactive.
- Strong grasp of marketing performance metrics and data interpretation.
- Excellent communicator with the ability to translate strategy into clear direction.
- Critical thinker and creative problem solver with a drive to understand why.
- Experience with leading marketing tools (e.g., Salesforce CRM, Pardot, Sprout Social, landing page platforms).
- Quick learner with a high level of tech literacy.
Perks & Benefits
- 25 days’ holiday + bank holidays
- Hybrid working - 3 days in office
- Pension scheme
- Private medical insurance
- Health cash plan
- Employee Assistance Program (confidential support 24/7)
- Subsidised on-site café
- Season ticket loan and cycle-to-work scheme
Campaign Manager (City of London) employer: Rethink
Contact Detail:
Rethink Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaign Manager (City of London)
✨Tip Number 1
Familiarise yourself with the latest trends in digital and influencer marketing. Attend relevant webinars or read industry articles to understand what’s currently working in campaigns. This knowledge will help you speak confidently about your insights during interviews.
✨Tip Number 2
Network with professionals in the marketing field, especially those who have experience in campaign management. Join LinkedIn groups or attend local marketing events to connect with potential colleagues and learn from their experiences.
✨Tip Number 3
Prepare to discuss specific examples of successful multi-channel campaigns you've managed. Be ready to explain your role, the strategies you implemented, and how you measured success. This will demonstrate your hands-on experience and analytical skills.
✨Tip Number 4
Showcase your leadership abilities by discussing any team projects where you took charge. Highlight how you coordinated with different departments or external partners to achieve campaign goals, as this aligns with the collaborative nature of the role.
We think you need these skills to ace Campaign Manager (City of London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in campaign management and marketing. Focus on your achievements in previous roles, especially those that demonstrate your ability to lead multi-channel campaigns and drive audience engagement.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the industry. Highlight your analytical and creative skills, and provide specific examples of how you've successfully managed campaigns in the past. Make it clear why you're a great fit for this dynamic team.
Showcase Your Copywriting Skills: Since exceptional copywriting is crucial for this role, consider including a sample of your marketing copy or a brief writing exercise as part of your application. This will demonstrate your ability to create compelling content that aligns with the brand's voice.
Highlight Data-Driven Decision Making: Emphasise your experience with data analysis and performance metrics in your application. Provide examples of how you've used data to inform campaign strategies and optimise performance, showcasing your analytical mindset.
How to prepare for a job interview at Rethink
✨Showcase Your Campaign Experience
Be prepared to discuss specific campaigns you've managed in the past. Highlight your role, the strategies you implemented, and the results achieved. This will demonstrate your hands-on experience and understanding of multi-channel marketing.
✨Demonstrate Analytical Skills
Since the role requires a strong grasp of marketing performance metrics, come ready to discuss how you've used data to inform your decisions. Share examples of how you've adjusted campaigns based on performance insights.
✨Communicate Clearly and Effectively
As you'll be presenting plans and updates to stakeholders, practice articulating your ideas clearly. Use concise language and be prepared to answer questions about your strategies and their alignment with business goals.
✨Stay Updated on Industry Trends
Research current trends in digital and influencer marketing before the interview. Being knowledgeable about recent developments will show your passion for the industry and your commitment to staying ahead of the curve.
