Individual Giving Officer (Acquisition) in London

At Mental Health UK and Rethink Mental Illness, we’re on an ambitious journey to transform the future of mental health. Every day, our charities support people living with severe mental illness and empower people to understand and manage their mental health — and we’re scaling up our fundraising so we can reach even more people when it matters most. We’re looking for a creative and driven Individual Giving Officer (Acquisition) to join our growing Individual Giving & Legacies team. You’ll help us reach new supporters, share powerful stories, and inspire more people than ever to donate to our work.

This is a part time (28 hours) Hybrid role working between home and our Head Office in London – Albert Embankment. Salary for the role is £21,165.60 - £24,328 (plus £2400 London Allowance). This is your chance to make a genuine difference — while working in a team that values bold ideas, celebrates individuality, and puts supporters at the heart of everything we do.

What You’ll Do

In this role, you’ll split your time equally across Mental Health UK and Rethink Mental Illness, delivering engaging acquisition campaigns that grow our community of supporters. You will:

• Plan, create and deliver inspiring fundraising appeals across digital and direct mail channels.
• Produce compelling content that cuts through the noise and motivates new donors to take action.
• Work closely with the Stewardship team to ensure every new supporter receives an exceptional welcome and journey.
• Manage suppliers and creative agencies, write campaign briefs, and ensure projects run smoothly, on time and on budget.
• Track income and expenditure, evaluate campaign performance, and help shape a test‑and‑learn culture.
• Build strong relationships across Fundraising, Communications, Impact, CRM/Data, and wider teams to maximise opportunities.
• Champion best practice, data integrity and GDPR compliance in all supporter activity.

Every campaign you deliver will directly help people receive life‑changing mental health support.

What You’ll Bring

You’ll thrive in this role if you:

• Have experience in Individual Giving or direct marketing, ideally in the charity sector.
• Can confidently deliver multichannel fundraising campaigns from concept to evaluation.
• Understand data, segmentation, and how insight drives performance.
• Enjoy managing multiple projects and collaborating with agencies and internal teams.
• Bring creativity, problem‑solving skills, and a passion for supporter‑first fundraising.
• Are comfortable working with supporter databases and cold data.
• Value equity, diversity and inclusion and want to be part of an anti‑racist organisation.

It would also be great (but not essential) if you have a fundraising or marketing qualification, knowledge of fundraising regulations, or experience managing innovation projects.

What It’s Like To Work Here

Our Fundraising team is growing — fast. We’re driven by a bold five‑year strategy designed to scale our impact and put supporters first at every step.

We Promise To

• Put supporters first – offering intuitive, engaging journeys that inspire a lifetime of support.
• Strap a rocket to our ambition – taking creative risks and delivering “wow” moments.
• Let talent thrive – celebrating ideas from all corners of the team.
• Reflect all perspectives – championing inclusion, lived experience and anti‑racism.
• Cherish our data – using insight to make smart decisions.
• Be unmissable – working collaboratively across the organisation to amplify fundraising.

Ready to help us change lives? If you’re excited by the idea of inspiring new supporters and driving meaningful change for people severely affected by mental illness, we’d love to hear from you. Apply today and help us build a future where no one faces mental illness alone.

Benefits

• Inclusive Culture: Join staff networks that champion diversity and inclusion.
• Wellbeing Support: Access our Wellbeing Hub, Employee Assistance Programme, and the Unmind mental health app.
• Recognition & Rewards: Enjoy discounts, cashback offers, and celebrate achievements through our PULSE platform.
• Flexible Working & Generous Leave: Starting at 25 days annual leave (plus bank holidays and your birthday off), with options to buy or sell extra days.
• Learning & Development: Grow your career with structured onboarding and training opportunities.
• Financial & Family Support: Contributory pension scheme, enhanced family leave, and travel benefits like season ticket loans and cycle‑to‑work schemes.
• Referral Bonus: Earn up to £300 for introducing someone to our team.

Diversity, Equity, Inclusion

Diversity is important to us, and we appreciate difference through difference, inclusiveness and belonging. It gives us a deeper understanding of the world, our society and the diverse communities we’re working with. By including everyone, we are able to draw on the unique experiences and expertise of our people to help shape and enrich our workplace and improve our services. One way we are doing is through our valued staff networks which play a critical and highly valued role in keeping us focused on creating a diverse, inclusive and engaged employer. We recognise and support staff networks and support groups for our ethnically diverse and LGBTQIA+ colleagues. We are also proud to have been awarded Disability Confident Employer status and are a signatory to the Business in the Community Race at Work Charter. We aim for our workforce to reflect the diversity of the communities we serve; for those who work for us to feel heard, valued and feel they belong; and for our work to help tackle wider mental health inequalities. We therefore actively encourage and welcome applications from everyone, including applicants with lived experience of mental illness, those who are Lesbian, Gay, Bisexual, Transgender, Queer or Questioning, Intersex, Asexual and any other gender identity not expressed here (LGBTQIA+); people who are neurodiverse, have a health condition, or a disability or hidden disability and people from an ethnically diverse background - regardless of your age, religious or spiritual belief, sexual orientation, marital status, veteran status, pregnancy, political view or socio-economic status.

Becoming a truly anti‑racist organisation

We have an ambition of becoming a truly anti‑racist employer, campaigning organisation and service provider – and in our efforts to influence policy and wider societal factors impacting on mental health set out in our anti‑racist statement. We have designed a multi‑year anti‑racist programme of work contained in our Race Equality Action Plan which demonstrates our intention to hold ourselves accountable and be judged on our progress on becoming a truly anti‑racist organisation.