At a Glance
- Tasks: Manage CRM activities, build email campaigns, and optimise customer journeys for e-commerce brands.
- Company: Join Retention Machine, a dynamic team focused on innovative CRM solutions.
- Benefits: Enjoy a flexible 4-day work week, with potential for 5 days, and fully remote work.
- Other info: Collaborate with creative teams and enjoy opportunities for professional growth.
- Why this job: Make a real impact on client success while developing your CRM skills in a supportive environment.
- Qualifications: Experience in CRM or email marketing, strong knowledge of Klaviyo, and excellent communication skills.
The predicted salary is between 30000 - 40000 € per year.
Location: Fully remote, ideally UK or EU-based
Working pattern: 4 days per week, with the possibility of moving to 5 days
Company: Retention Machine
About the role
Retention Machine is looking for a commercially minded CRM Executive to join the team on a 4-day-a-week basis, with the potential to move into a 5-day role. This is a hands-on role for someone who understands how strong CRM execution, lifecycle flows, segmentation and reporting work together to drive revenue for e-commerce brands. You will manage day-to-day CRM activity across a portfolio of clients, working closely with our internal design and copy teams to plan, build, optimise and report on campaigns and automations.
Key responsibilities
- Build and schedule email campaigns across client accounts
- Plan, build, audit and optimise automated flows, including Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, Winback and other lifecycle journeys
- Review and revamp existing flow structures, messaging and targeting to improve performance
- Lead or support client meetings, presenting updates, recommendations and performance insights clearly
- Work closely with design and copy teams to shape monthly content calendars and campaign plans
- Develop campaign and automation strategies based on client goals, customer behaviour and commercial priorities
- Build and manage audience segments for campaigns, flows and testing strategies
- Analyse CRM performance and produce clear, actionable reporting across campaigns, flows, deliverability and customer behaviour
- Identify opportunities to improve revenue, engagement, retention and list health across client accounts
- Support deliverability best practice, including warm-up planning, engaged sending strategies and basic troubleshooting where needed
- Support A/B testing plans across subject lines, content, send times, offers and flow logic
- Maintain strong attention to detail across builds, QA, links, targeting, timing and final sends
- Stay aware of CRM best practice, platform updates and lifecycle marketing trends
What we’re looking for
Must-haves
- Previous hands-on experience working in CRM, email marketing or lifecycle marketing
- Strong working knowledge of Klaviyo
- Good understanding of campaign planning, automation flows and customer journey strategy
- Strong knowledge of segmentation, targeting and CRM reporting
- Good understanding of email deliverability, list health and inbox placement fundamentals
- Familiarity with warm-up approaches for new domains, new sending infrastructure or account recovery
- Excellent written and verbal communication skills
- Confidence joining and contributing to client calls
- Ability to translate performance data into clear recommendations and next steps
- Strong organisation and attention to detail across multiple accounts and deadlines
- A proactive mindset, with the ability to spot issues and opportunities without needing heavy direction
- Comfortable collaborating with designers, copywriters and other team members to deliver high-quality work
Nice-to-haves
- Experience with Bloomreach
- Experience with Actito
- Experience with Ometria
- Basic Photoshop or image editing skills
- Agency experience, particularly across multiple client accounts
- Experience with e-commerce brands
- Familiarity with deliverability best practice and list health management
- Experience building reports or dashboards that turn CRM data into clear commercial insights
The ideal person
You will be someone who is highly capable in day-to-day CRM execution, while also understanding the bigger picture: why an audience is being targeted, how a flow fits into the wider customer journey, and what the data is telling us to do next. You should be commercially aware, detail-oriented and confident communicating with both clients and internal teams. This role would suit someone who enjoys ownership, likes working across different brands and wants to play a meaningful part in improving CRM performance for clients.
Working pattern
This is a fully remote role, ideally suited to candidates based in the UK or Europe. The role is intended to start at 4 days per week, with the possibility of increasing to 5 days per week as the role and client workload grow.
CRM Executive employer: Retention Machine
At Retention Machine, we pride ourselves on fostering a dynamic and supportive work culture that empowers our employees to thrive. As a fully remote company, we offer flexible working patterns, including a 4-day week with the potential for growth, allowing you to achieve a healthy work-life balance while contributing to exciting e-commerce projects. With a strong focus on professional development and collaboration, you'll have the opportunity to work closely with creative teams and clients, driving impactful CRM strategies that enhance customer engagement and retention.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or other platforms. Let them know you're on the hunt for a CRM Executive role. You never know who might have a lead or can put in a good word for you!
✨Tip Number 2
Prepare for those interviews! Research the company and its CRM strategies. Be ready to discuss how your experience with Klaviyo and email marketing can drive revenue for their e-commerce clients. Show them you mean business!
✨Tip Number 3
Don’t just apply anywhere; apply through our website! We love seeing candidates who are genuinely interested in joining us at Retention Machine. Plus, it makes it easier for us to spot your application!
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Just make sure to keep it professional and concise!
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Show Off Your CRM Skills:Make sure to highlight your hands-on experience with CRM and email marketing in your application. We want to see how you've successfully managed campaigns and automated flows in the past, so don’t hold back!
Tailor Your Application:Take a moment to customise your application for this role. Mention specific tools like Klaviyo and any relevant experience you have with e-commerce brands. This shows us you’re genuinely interested and understand what we’re looking for.
Be Clear and Concise:When writing your application, keep it clear and to the point. Use bullet points if necessary to make your skills and experiences stand out. We appreciate a well-organised application that’s easy to read!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it makes the process smoother for everyone involved.
How to prepare for a job interview at Retention Machine
✨Know Your CRM Inside Out
Make sure you brush up on your knowledge of CRM systems, especially Klaviyo. Be ready to discuss how you've used it in past roles, focusing on specific campaigns or flows you've built and optimised.
✨Showcase Your Analytical Skills
Prepare to talk about how you've analysed CRM performance in the past. Bring examples of reports you've created and how you've translated data into actionable insights that improved client outcomes.
✨Demonstrate Collaboration
Since this role involves working closely with design and copy teams, think of examples where you've successfully collaborated with others. Highlight how you communicated ideas and ensured high-quality outputs.
✨Be Ready for Client Scenarios
Expect questions about how you'd handle client meetings or present performance updates. Prepare a few scenarios where you've effectively communicated recommendations and insights to clients, showcasing your confidence and clarity.
