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For Companies At a Glance
- Tasks: Lead the sales team, coach staff, and ensure a smooth customer experience.
- Company: Join Renault London West, a dynamic automotive retail dealership.
- Benefits: Competitive salary, uncapped commission, company car, and extensive perks.
- Why this job: Make an impact in a fast-paced environment while developing your career.
- Qualifications: Experience in sales control or management in the automotive industry.
- Other info: Flexible working hours and opportunities for professional growth.
The predicted salary is between 30000 - 42500 £ per year.
Renault London West is seeking an experienced Sales Controller to join our busy dealership on the Great West Road (TW8). This is a deputy-manager grade role supporting the General Sales Manager and Head of Business. You’ll help lead the F&I performance, sales process standards, and day-to-day coaching of our Used Car Sales Team, ensuring customers receive a smooth, informed and professional experience.
The main duties include:
- Stacking deals, second-facing customers when needed, and coaching Sales Executives to maximise finance, insurance and add-on performance
- Working closely with management to maintain strong F&I penetration levels and compliance
- Carrying out part-exchange appraisals and valuations
- Helping identify and resolve sales-flow or vehicle-logistics bottlenecks, working with preparation, smart repair and handover teams to keep deals on track
- Supporting morning team meetings by sharing Group and manufacturer updates (offers, programmes, incentives and process changes)
- Assisting with audits of the sales process and supporting other operational projects as required
Previous experience with Renault or Dacia is helpful but not essential. We welcome candidates with Sales Controller or Assistant Sales Manager experience from any volume brand. We are seeking applicants currently operating in a main-dealer role such as Business Manager, Transaction Manager, F&I Manager or Sales Controller.
Working Hours & Rota
Minimum 45 hrs/week, 2-week variable rota (5 days / 6 days)
- Mon-Fri: 8:00am-6:00pm
- Week 1 start: 8:00am
- Week 2 start: 8:30am
- Saturday: 8:30am-5:00pm
- Sunday: 10:00am-4:00pm
- Breaks: 1 hour Mon-Sat; Sunday is a shorter continuous shift
- Flex: Occasional rota adjustments to support work-life balance (e.g., a full weekend off)
About You
- Brings confidence, professionalism and strong communication skills
- Has a successful background in motor-retail F&I or Sales Control
- Is organised, consistent and enjoys supporting others to achieve their best
- Can step naturally into deputy-manager responsibilities when required
- Hold a Full UK driving licence (manual & automatic) — essential for test drives, insurance and ECOP eligibility
What We Offer
£30,500 basic salary, uncapped commission, OTE £61,000 ECOP company car after one month’s service. We also offer a comprehensive benefits package:
- 25 days’ annual leave plus Bank Holidays (option to buy/sell)
- Pension scheme with life assurance
- Staff discounts on vehicles, servicing, parts & accessories
- Company loan car scheme for close family, with low-cost insurance options
- Share Incentive Scheme
- Mortgage & pension advice seminars
- Manufacturer training & development opportunities
- Cycle to Work scheme, including e-bikes
- Discounted gym membership
- Enhanced Maternity & Paternity
- Eye test voucher scheme
How To Apply
Hit Apply and follow the instructions, including uploading your CV. Raja Mallik from the Recruitment Team will contact shortlisted candidates. No Agencies please.
Sales Controller / Assistant Sales Manager in Brentford employer: Retail Renault Group UK Ltd.
Contact Detail:
Retail Renault Group UK Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Controller / Assistant Sales Manager in Brentford
✨Tip Number 1
Get to know the dealership inside out! Research Renault London West, their values, and what makes them tick. This way, when you walk in for that interview, you can show off your knowledge and passion for the brand.
✨Tip Number 2
Practice your pitch! Think about how your experience as a Sales Controller or Assistant Sales Manager aligns with the role. Be ready to share specific examples of how you've boosted sales or improved processes in your previous roles.
✨Tip Number 3
Network like a pro! Connect with current employees on LinkedIn or attend local automotive events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Renault London West.
We think you need these skills to ace Sales Controller / Assistant Sales Manager in Brentford
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experience that match the Sales Controller role. Highlight any relevant automotive retail experience, especially in F&I or sales control, to catch our eye!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for our team at Renault London West. Share specific examples of how you've supported sales teams or improved processes in your previous roles.
Show Off Your Communication Skills: Since strong communication is key in this role, make sure your application showcases your ability to convey information clearly and professionally. We want to see how you can engage with both customers and colleagues!
Apply Through Our Website: Don’t forget to apply through our website! It’s the easiest way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Retail Renault Group UK Ltd.
✨Know Your Numbers
As a Sales Controller or Assistant Sales Manager, you'll need to be comfortable with figures. Brush up on your knowledge of finance and insurance metrics, as well as sales performance indicators. Be ready to discuss how you've maximised F&I penetration levels in your previous roles.
✨Showcase Your Coaching Skills
This role involves coaching the Used Car Sales Team, so come prepared with examples of how you've successfully trained or mentored others. Think about specific situations where your guidance led to improved performance or sales outcomes.
✨Understand the Dealership Dynamics
Familiarise yourself with the day-to-day operations of a busy automotive dealership. Be ready to discuss how you would handle bottlenecks in sales flow or vehicle logistics, and demonstrate your understanding of the importance of collaboration with other teams.
✨Be Professional and Personable
Confidence and strong communication skills are key for this position. Practice articulating your thoughts clearly and professionally, while also being personable. Remember, you're not just selling cars; you're creating a smooth and informed experience for customers.