Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive sales and create demand in the US retail sector with innovative strategies.
- Company: Join Retail Insight, a cutting-edge software and analytics company.
- Benefits: Flexible working, 25 days leave, health insurance, and learning opportunities.
- Why this job: Shape modern account-based prospecting and make a real impact in retail.
- Qualifications: Experience in B2B sales, creativity, and strong communication skills.
- Other info: Enjoy a supportive environment that values diversity and community engagement.
The predicted salary is between 28800 - 48000 £ per year.
About The Role
Are you ready to push your sales career in an exciting, fast-growing company? We’re Retail Insight, a cutting-edge software and analytics company that helps businesses unlock their potential through data-driven solutions. We’re looking for a creative, fearless, and strategic pipeline builder — part BDR, part marketer — to help us generate and convert demand across a focused set of ~300 target accounts in the US retail and grocery sector. You’ll own the motion from intent to opportunity, applying modern marketing craft tailored to this market: intent-based targeting, high-signal messaging that resonates with retail decision-makers, direct mail campaigns, regional events in key US retail hubs, and other creative plays that drive demos and build pipeline momentum. This isn’t your traditional BD role — it’s an opportunity to shape what modern account-based prospecting looks like. You’ll design and execute plays that blend data, creativity, and hustle to earn attention, meetings, and momentum.
What will you do?
- Create Demand Across Target Accounts: Build and run account mini-plays using our 5-point connector method: research, fit alignment, persona mapping, bespoke messaging, and multi-channel outreach. Segment and prioritize ~300 ICP accounts by cohort and tier.
- Craft Messaging That Earns Demos: Write relevant, high-signal emails and CTAs that spark curiosity and action. Pair outreach with social touches, events, executive assists, and direct mail.
- Run Regional Events & Direct Mail Campaigns: Plan and execute hosted roundtables, field dinners, and sponsored events — from invite to post-event follow-up that converts. Manage high-impact direct mail campaigns: scope, personalize, ship, and track performance. Partner with sales and marketing on Create > Capture > Convert plays each quarter. Book and prep qualified demos/discovery calls with account owners — complete with context, persona maps, and proof points. Keep data clean and reporting sharp in HubSpot.
- Learn, Share, and Optimise: Track engagement, report weekly wins, and surface insights for ongoing testing. Experiment boldly, measure impact, and iterate quickly.
You will have prior experience in B2B sales development, demand generation, or field marketing across US markets. Experience selling SaaS or technology products. A marketer’s creativity with a salesperson’s grit — you know how to get attention and convert it into meetings. Confident with a variety of tools including HubSpot (sequences, routing, reporting, data hygiene). Proven ability to write personalized, relevant outreach that earns senior-level engagement. Comfortable owning regional events and direct mail campaigns that actually convert. Bonus: experience in retail or grocery tech, or selling/marketing to retail executives.
Some of our extras...
- Flexible Working: Enjoy a hybrid work model (typically 2 days in the office) with flexibility based on business needs, plus a work from anywhere policy to give you freedom to explore.
- Time Off: 25 days annual leave (+ bank holidays), increasing with length of service, plus an extra day off for your birthday! We also operate summer hours so you can make the most of the sunshine.
- Learning & Development: Access a vast range of courses through our learning platform and benefit from structured career progression plans to support your growth.
- Health & Wellbeing: Private Medical Insurance, a healthcare cash plan, and mental health support via Help@Hand. Plus, we’ll ensure you have a safe and productive home setup with a workspace assessment.
- Giving Back: Take paid volunteer days to support your local community, donate to your chosen charity through salary sacrifice (we’ll match it!), and make a difference with Give as You Earn.
- Extra Perks: A car purchase scheme to make buying a new car easier, plus access to additional benefits through our online platform, including gym discounts.
Be your authentic self - Retail Insight is committed to promoting equal opportunities in employment. All employees and any job applicants will receive equal treatment. We actively seek to create an environment where everyone feels respected, supported, and encouraged to contribute their best work.
About Us
We’re a unique blend of retail expertise built up from extensive industry experience; mathematical talent that builds and maintains sophisticated algorithms; and engineering skill that handles vast volumes of data regularly. We combine leading-edge technology with cutting-edge thinking, to help you tackle today’s mission-critical operational challenges and maximize your retail potential. We focus on the factors that drive sales and profit performance, minimise waste and loss, and increase operational efficiency. The result: dynamic solutions that provide actionable insights and unparalleled time to value. Our values underpin everything we do at Retail Insight. They drive us, define us and shape our decision-making. They’re also the reason the world’s largest retailers and CPGs find working with us so easy.
Business Development Executive (US Markets) employer: Retail Insight Limited
Contact Detail:
Retail Insight Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Executive (US Markets)
✨Tip Number 1
Get to know your target accounts inside out! Research their pain points and tailor your outreach accordingly. This way, when you reach out, it feels personal and relevant, making it more likely they'll want to chat.
✨Tip Number 2
Don’t just rely on emails; mix it up! Use social media, direct mail, and even regional events to get in front of decision-makers. The more channels you use, the better your chances of getting noticed.
✨Tip Number 3
When you do get a meeting, come prepared! Have context about the account, persona maps, and proof points ready to go. This shows you mean business and helps build trust right from the start.
✨Tip Number 4
Keep track of your efforts and learn from them. Use tools like HubSpot to monitor engagement and refine your strategies. If something works, double down on it; if it doesn’t, pivot quickly!
We think you need these skills to ace Business Development Executive (US Markets)
Some tips for your application 🫡
Be Authentic: When you're writing your application, let your true self shine through! We want to see your personality and creativity, so don’t be afraid to show us what makes you unique.
Tailor Your Message: Make sure to customise your application for the Business Development Executive role. Highlight your relevant experience in B2B sales and demand generation, and connect it to our focus on the US retail market.
Showcase Your Skills: We love a good storyteller! Use your application to demonstrate how you've successfully crafted high-signal messaging or run impactful campaigns in the past. Numbers and results speak volumes!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at Retail Insight Limited
✨Know Your Target Accounts
Before the interview, dive deep into the ~300 target accounts you'll be working with. Understand their business models, challenges, and how Retail Insight's solutions can help them. This knowledge will not only impress your interviewers but also show that you're ready to hit the ground running.
✨Craft Your Messaging
Prepare examples of high-signal emails or outreach strategies you've used in the past. Think about how you can tailor your messaging to resonate with retail decision-makers. Being able to articulate your approach to crafting bespoke messages will demonstrate your creativity and strategic thinking.
✨Showcase Your Event Planning Skills
Since this role involves running regional events, come prepared with ideas for potential events you could organise. Discuss how you would handle everything from invites to follow-ups. This shows your proactive nature and ability to manage projects effectively.
✨Be Data-Driven
Familiarise yourself with HubSpot and be ready to discuss how you’ve used data to track engagement and optimise campaigns in previous roles. Highlight any specific metrics you've improved through your efforts. This will illustrate your analytical skills and commitment to continuous improvement.