At a Glance
- Tasks: Lead digital marketing strategies and optimise customer acquisition across key channels.
- Company: A leading UK fashion and footwear retailer with ambitious growth plans.
- Benefits: Competitive salary, strong benefits package, and flexible working options.
- Other info: Join a dynamic team in central London with excellent career development opportunities.
- Why this job: Shape the future of digital marketing in a fast-paced retail environment.
- Qualifications: 4+ years in digital marketing, ideally in fashion or retail.
The predicted salary is between 63000 - 77000 £ per year.
We’re working with a leading UK fashion and footwear retailer with a strong digital presence and ambitious growth plans across multiple markets.
The business is focused on delivering engaging digital experiences and continually evolving its online proposition, and is now looking for a senior digital marketing manager to lead its customer acquisition strategy across key digital channels.
As senior digital marketing manager you’ll own and deliver the global digital marketing and traffic acquisition strategy, managing investment across PPC, SEO, Affiliate Marketing, Paid Social and Display.
You’ll be responsible for optimising performance against traffic, revenue, cost-of-sale and ROI targets, managing agency and supplier relationships, and providing regular reporting and forecasts to senior stakeholders.
You’ll also lead the development of the digital team and oversee GTM and advertising tag management.
The successful candidate will have 4+ years’ digital marketing experience, ideally within fashion or retail, with strong expertise across PPC/SEM, SEO, affiliates, paid social and display.
You’ll have a proven commercial track record, strong analytical and budget management skills, and excellent knowledge of Google Analytics, Google Ads and digital marketing tools.
Experience with UX, user research and digital experiences across devices is highly desirable, alongside strong communication, copywriting and team management skills.
A relevant degree or equivalent experience and a strong UX portfolio are required.
Salary is up to £70,000 dependent on experience.
Benefits: A strong benefits package, alongside the opportunity to join a fast-paced, commercially focused retail business and play a key role in shaping its customer strategy and CRM proposition.
The role is based in central London and is four days a week in the office and one from home.
Senior Digital Marketing Manager (Footwear Brand) in London employer: Retail Human Resources
Join a leading fashion retailer in West London as a Merchandiser for Kidswear, where you'll thrive in a supportive and collaborative culture that values your contributions. With a competitive salary and an attractive benefits package, including performance-related bonuses and flexible working options, this role offers excellent opportunities for career development in a dynamic retail environment. You'll play a pivotal role in shaping product ranges while leading a team, ensuring your impact is felt across the business.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Marketing Manager (Footwear Brand) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Retail Human Resources and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Retail Human Resources are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Retail Human Resources on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Retail Human Resources. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Digital Marketing Manager (Footwear Brand) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Retail Human Resources. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Retail Human Resources:Show us that you’ve done your homework! In your application, briefly mention what you admire about Retail Human Resources’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Retail Human Resources
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Retail Human Resources will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Retail Human Resources, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
