Performance Marketing Manager (B2B) in London

We're a Microsoft-first marketing agency delivering exceptional work across the Microsoft ecosystem for everybody, from Microsoft to its distributors, its channel partners, the ISV community, and some ace organisations within it. You'll be joining us at an exciting point in our journey as we deliver on our three promises: to support partner growth, to improve partner capability, and to make partner marketing accessible.

This role is ideal for an experienced marketer who has a track record of delivering results in a B2B environment. Agencies work at pace, so you'll need to stay calm under pressure and consistently deliver to a high standard while juggling multiple campaigns at any given time.

If you join us, you'll play a key role in shaping demand generation strategies and delivering results for our channel partners across a range of channels. With support from the wider agency, you'll be given opportunities to not only contribute to and lead on client projects but also develop new skills and experiences. We're all about bringing a more intentional approach to marketing for Microsoft channel businesses, and with a name like Resultful, you'll understand that we're results-focused.

What you'll be doing:

• Planning, executing, and optimising demand generation campaigns across multiple channels (digital, email, events, paid media) to generate qualified leads and accelerate sales opportunities.
• Building and executing creative campaigns, from campaign ideation through to delivery.
• Supporting with the development of go-to-market strategies for Microsoft business solutions, including Microsoft 365, Copilot, Azure, Security, and Business Applications.
• Collaborating with sales, product, and partner teams to align campaigns with business objectives and target audience needs.
• Managing multiple client campaigns simultaneously, ensuring timely delivery and high-quality execution.
• Monitoring campaign performance, analysing data, and providing actionable insights to improve ROI.
• Managing budgets and timelines effectively to ensure projects are delivered on time and within scope.
• Staying up-to-date with industry trends and best practices in B2B demand generation and Microsoft ecosystem marketing.
• Supporting internal agency sales & marketing activities.

Who we're looking for:

We're looking for a candidate who has experience delivering in the B2B world. Someone who can build out full-funnel campaigns that deliver solid results - from MQLs through to sales qualified opportunities. This is a mid-level role, so you'll be supported in developing skills as needed.

The ideal candidate will have:

• Experience leading multiple campaigns at one time.
• Knowledge of paid media and ABM strategies targeting senior business decision-makers.
• Experience in data-driven approaches with strong analytical skills for reporting and optimisation.
• Experience in marketing events and webinars.
• The ability to collaborate creatively with designers and content teams under tight deadlines.
• A proven track record in delivering results in a B2B environment.
• Experience working with tech businesses in a marketing capacity.

The nice-to-haves:

• Experience using HubSpot as a CRM and marketing tool.
• Experience taking Microsoft solutions to market.
• Knowledge of design and 'what good looks like'.
• Experience designing and delivering organic social media strategies.

The things that really matter:

The salary for this role is up to £38k (dependent on experience). We're a remote-first business, so we each work from home full-time. But don't worry, we'll come together regularly so you can meet and build relationships with the broader team. We offer flexible working - start early or finish late - whatever suits your lifestyle.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Sales

Industries: Marketing Services