SEO Specialist Commercial · Bedford, Nova Scotia

A little bit about us Part of a global affiliate marketing team, our mission is to drive traffic and generate leads for our clients. We’ve built a team of talented marketing and technology experts who thrive in our evolving industry and are driven to be the best in market. Join us in transforming clicks into results. Your new role The SEO Specialist will play a key role in enhancing resulta’s web properties, driving organic visibility, and increasing search rankings through strategic SEO initiatives. This role requires a strong analytical mindset, problem-solving skills, and the ability to execute effective SEO solutions. As part of resulta’s marketing team, the SEO Specialist will optimize on-page and off-page SEO, conduct in-depth keyword and competitor research, and collaborate cross-functionally to improve site structure, content performance, and backlink strategies. They will monitor SEO metrics, implement technical optimizations, and ensure website health through regular audits. The ideal candidate is detail-oriented, adaptable, and passionate about search engine optimization. They will bring hands-on experience with SEO tools, a deep understanding of Google’s algorithms, and a proactive approach to identifying opportunities that drive growth. A results-driven mindset and a commitment to continuous learning in the evolving search landscape are essential for success in this role. What we want you to own in this role: Conduct keyword and topical research, selection, classification and reporting; Complete competitor gap analysis including link analysis / anchor text distribution; Perform site health checks and identify ongoing action items to improve core keyword ranking over time; Optimize on-page SEO for website meta data, schema, topical optimization, content length, page speed, etc.; Identify areas for on-site improvements in site structure, internal linking, and content; Collaborate with the Outreach team to optimize strategic link building, digital PR campaigns, and enhancing social media employing Off-Page SEO skills and best practices; Conduct audits and fix errors found in Google Search Console and other tools; Collaborate with Content Team to guide keyword targeting and search intent while mitigating cannibalization and scraping; Monitor performance, analyze SEO metrics, and generate monthly and weekly reports to be shared with the Senior SEO Strategist; Work and communicate collaboratively with cross functional teams to flag and mitigate problems; Other duties as assigned. A little bit about you and your qualifications: 2+ years\’ of hands-on SEO experience; Advanced knowledge of SEO tools, website standards, UX for SEO, website reporting tools, and web analytics; Expert knowledge of Google Search Console and Excel, and advanced in Google Analytics 4, with hands-on experience using a variety of tools, including crawling tools (e.g., Lumar, DeepCrawl, Screaming Frog…), monitoring tools (AWR, Semrush…), and authority campaign tools (Ahrefs, LRT, Majestic…) to optimize and track SEO performance; Working knowledge of Wordpress and HTML/CSS; Ability to use quantitative and qualitative metrics to communicate progress and identify meaningful trends; Demonstrates initiative and independence in tackling complex problems; Maintains professionalism and a high level of integrity; Exceptional organizational skills, focus on quality, and attention to detail; Works effectively with cross-functional teams, understanding different perspectives and contributing to team goals while ensuring alignment and progress; Experience in optimizing for search engines beyond Google is a plus; Familiarity with positioning fundamentals for LLMs like ChatGPT and other generative AI tools is preferred. What’s in it for you: Top of the line equipment to thrive in your role Full medical benefits from day 1 for you and your family– including 100% employer-paid coverage for top-tier Health and Dental Benefits Generous maternity leave top-up program Group RSP with employer contributions Start at 3 weeks annual vacation time , with extra vacation time accrued annually and more time off gifted at milestone workaversary Enhanced flexible work hours , flexible sick days , and an annual fitness allowance Hybrid working model – join us in office a few days a week! Work From Abroad program : Eligible employees can work internationally for up to four weeks per year An ever-changing industry and supportive environment to propel your growth ️ Enjoy our beautiful waterfront view with an in-office gym ; office bar and café where you’ll find complimentary drinks and a stocked pantry; and whole lot more! And lots more reasons to love where you work and what you do! More About Us At resulta, challenges fuel our high-achievers to be the best in market. We thrive on embracing change, challenges and problem solving. Within our supportive community of managers and coworkers, you’re encouraged to embrace your authentic self while working toward common goals as a cohesive team. By prioritizing continuous learning and personal growth, we enable our people to realize their full potential and maintain a competitive edge. Through our people-centric policies, we strive to help you strike a healthy balance between professional aspirations and personal well-being. Beyond our desk, we’re dedicated to leaving a positive imprint, empowering you to make meaningful contributions both with the team and in your broader community. DEI Statement We’re devoted to creating a safe and inclusive work environment where we can all bring our authentic selves to work. We know we will be celebrated as an integral part of our team no matter our identity, experiences or backgrounds! We strongly encourage candidates of all backgrounds and expressions to apply! Accessibility Statement We want to make sure our hiring process is accessible to everyone. If you need any accommodations or adjustments during the interview process or beyond, just let us know. We\’ll work with you to make the necessary accommodations. #J-18808-Ljbffr