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For Companies At a Glance
- Tasks: Lead a dynamic team to create and execute innovative content marketing strategies.
- Company: Join a world-class marketing service provider based in beautiful Nova Scotia.
- Benefits: Enjoy top-tier health benefits, flexible work hours, and generous vacation time.
- Why this job: Be part of a supportive culture that values creativity, growth, and community impact.
- Qualifications: Bachelor's degree and 3+ years in content or brand marketing required.
- Other info: Work from abroad for up to four weeks a year and enjoy a vibrant office environment.
The predicted salary is between 36000 - 60000 £ per year.
A little bit about us
Proudly Nova Scotian, fiercely world-class. We’re a global marketing service provider, and we specialize in web publishing. We’re a cohesive team of skilled marketing & technology experts whose passions and expertise have made us a worldwide industry leader.
We’re on a track to global success, while still maintaining the atmosphere of a small company. Challenge yourself wherever you are in your career and join us at the crossroads of innovation and results! If you’re looking for accelerated opportunities where you can feel empowered to grow, learn, and contribute, join us today.
Your new role
Reporting to the Senior Content Marketing Manager, the Content Marketing Strategist is primarily responsible for supporting the on- and off-site content omni-marketing strategy for websites within their assigned portfolio. The Content MarketingStrategist works closely with content marketing leaders and manages a multidisciplinary team to ensure they are working in sync with the franchise’s commercial goals and OKRs.
This role requires a blend of creativity, analytical prowess, leadership, and time management skills to drive brand engagement and meet marketing objectives.
- Manage a team of Content Coordinators, Brand Marketing Coordinators, Outreach Specialists, Writers, and Content Creators/Influencers, ensuring steady workflow, quality of work, and high performance;
- Disseminate overarching strategy into key components, initiatives, and action items based on thorough competitive research and analysis in the areas of email marketing, social media, digital PR, and content.
- Lead the execution of on- and off-site content strategies, guiding team members, prioritizing tasks and projects based on franchise priorities;
- Support and collaborate with Franchise Partners by providing recommendations to develop a comprehensive omni-marketing and content strategy aligned with franchise and website objectives and best practices, while considering key events and industry news;
- Work with the Brand Marketing Team on implementation and handover of special projects and new initiatives;
- Collaborate with key stakeholders to develop initial branding ideation for projects within the assigned franchise portfolio;
- Monitor, analyze, and report on engagement data across on- and off-site content, identifying trends and opportunities for optimization to enhance social media engagement and overall digital footprint;
- Conduct thorough competitive research and analysis to stay ahead of brand marketing industry trends and identify opportunities for growth and improvement;
- Continuously research, identify, and fill content gaps in collaboration with the larger content and brand marketing teams, leveraging SEO best practices to enhance content visibility and performance;
- Collaborate effectively with cross-functional teams, including franchise partners and other stakeholders to ensure the implementation and execution of franchise plans that resonate with target audiences and drive engagement;
- Contribute to design/product feedback cycles on franchise properties’ appearance and features;
- Audit and support the success of existing initiatives, ensuring they are driving engagement and following best practices.
A Little Bit About You and Your Qualifications:
- Bachelor\’s degree in Marketing, Communications, Business Administration, or related field.
- 3+ years of experience in content, brand marketing, or a similar role.
- Experience managing or guiding a multi-disciplinary team.
- Strong leadership and collaboration skills.
- Proficiency in data analysis and ROI measurement.
- Creative thinker with a passion for innovation.
- Excellent organizational and communication skills.
- Ability to manage multiple projects simultaneously.
What’s in it for you:
Top-of-the-line equipment to thrive in your role
Full medical benefits from day 1 for you and your family– including 100% employer-paid coverage for top-tier Health and Dental Benefits
Generous maternity leave top-up program
Group RSP with employer contributions
️ Start at 3 weeks annual vacation time, with extra vacation time accrued annually and more time off gifted at milestone workaversary
Enhanced flexible work hours, flexible sick days, and an annual fitness allowance
Hybrid working model – join us in office a few days a week!
Work From Abroad program: Eligible employees can work internationally for up to four weeks per year
An ever-changing industry and supportive environment to propel your growth
️ Enjoy our beautiful waterfront view with an in-office gym; office bar and café where you’ll find complimentary drinks and a stocked pantry; and whole lot more!
And lots more reasons to love where you work and what you do!
More About Us
At resulta, challenges fuel our high-achievers to be the best in market. We thrive on embracing change, challenges, and problem-solving.
Within our supportive community of managers and coworkers, you’re encouraged to embrace your authentic self while working toward common goals as a cohesive team.
By prioritizing continuous learning and personal growth, we enable our people to realize their full potential and maintain a competitive edge.
Through our people-centric policies, we strive to help you strike a healthy balance between professional aspirations and personal well-being.
Beyond our desks, we’re dedicated to leaving a positive imprint and empowering you to make meaningful contributions to the team and your broader community.
DEI Statement
We’re devoted to creating a safe and inclusive work environment where we can all bring our authentic selves to work. We know we will be celebrated as an integral part of our team no matter our identity, experiences or backgrounds!
We strongly encourage candidates of all backgrounds and expressions to apply!
Accessibility Statement
We want to ensure that our hiring process is accessible to everyone. If you need any accommodations or adjustments during the interview or beyond, just let us know. We\’ll work with you to make the necessary accommodations.
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Content Marketing Strategist Content · Bedford, Nova Scotia employer: resulta
Contact Detail:
resulta Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketing Strategist Content · Bedford, Nova Scotia
✨Tip Number 1
Familiarise yourself with the latest trends in content marketing and digital PR. This will not only help you understand the industry better but also allow you to speak confidently about how you can contribute to our omni-marketing strategy.
✨Tip Number 2
Showcase your leadership skills by preparing examples of how you've successfully managed teams in the past. Highlight specific projects where you guided a multidisciplinary team to achieve marketing objectives.
✨Tip Number 3
Be ready to discuss your experience with data analysis and ROI measurement. We value candidates who can demonstrate how they've used data to drive content strategies and improve engagement.
✨Tip Number 4
Prepare to share your creative ideas for enhancing brand engagement. Think about innovative content strategies that align with our goals and how you would implement them within a team setting.
We think you need these skills to ace Content Marketing Strategist Content · Bedford, Nova Scotia
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in content marketing and team management. Use keywords from the job description to demonstrate that you meet the qualifications they are looking for.
Craft a Compelling Cover Letter: In your cover letter, express your passion for content marketing and innovation. Mention specific examples of how you've successfully managed teams and driven engagement in previous roles.
Showcase Your Analytical Skills: Since the role requires proficiency in data analysis, include examples of how you've used data to inform marketing strategies or measure ROI in past projects. This will show that you can contribute to their analytical needs.
Highlight Leadership Experience: Emphasise your leadership skills by detailing your experience managing multidisciplinary teams. Provide examples of how you've guided team members to achieve marketing objectives and foster collaboration.
How to prepare for a job interview at resulta
✨Showcase Your Leadership Skills
As a Content Marketing Strategist, you'll be managing a multidisciplinary team. Be prepared to discuss your leadership style and provide examples of how you've successfully guided teams in the past. Highlight any specific achievements that demonstrate your ability to inspire and motivate others.
✨Demonstrate Analytical Prowess
This role requires strong data analysis skills. Familiarise yourself with key metrics related to content marketing and be ready to discuss how you've used data to drive decisions in previous roles. Bring examples of reports or analyses you've conducted that led to successful outcomes.
✨Emphasise Creativity and Innovation
The company values creative thinkers who can bring fresh ideas to the table. Prepare to share examples of innovative content strategies you've developed or implemented. Discuss how you stay updated on industry trends and how you incorporate new ideas into your work.
✨Prepare for Collaboration Questions
Collaboration is key in this role, so expect questions about how you work with cross-functional teams. Think of specific instances where you've successfully collaborated with others, particularly in marketing or content creation. Highlight your communication skills and how you ensure everyone is aligned towards common goals.
