At a Glance
- Tasks: Lead and optimise exciting paid media and CRM campaigns for ambitious brands.
- Company: Join Restless, a cutting-edge AI marketing agency transforming brand strategies.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on innovation and collaboration.
- Why this job: Be at the forefront of AI marketing and make a real impact on client success.
- Qualifications: 4 years of hands-on paid media experience and strong analytical skills.
The predicted salary is between 50000 - 60000 € per year.
Restless: The AI Marketing Company is transforming how brands understand audiences, craft messages and scale their business. Restless is dedicated to helping businesses harness that power. Founded in 2026, we have built this agency with AI at our core, creating a new model for creative intelligence to transform our clients' businesses.
Antenna, our own platform, maps your audience across the internet, reading contextual and conversational signals alongside creative performance data. It builds rich, evidence-backed profiles of your current and future customers.
We are a senior team of social and performance experts, backed by our own proprietary software, with one focus: growing our clients' business faster than the competition.
Role: Performance Manager
We're looking for a Performance Manager to own day-to-day delivery and optimisation of paid media and CRM campaigns across Google Ads, Meta, TikTok, Klaviyo and Mailchimp for a portfolio of ambitious clients. This is a client-facing role—you'll be the trusted contact who turns platform and CRM data into commercial insight. You'll also be an early adopter of our in-house AI product suite, working with the product and road testing features to shape the tools our clients use every day.
ROLE & RESPONSIBILITIES
- Plan, build, launch and optimise campaigns across Google Ads (Search, Shopping, PMax, YouTube), Meta and TikTok Ads with modern best practices.
- Build, launch and optimise email marketing programmes in Klaviyo and Mailchimp—including welcome series, abandoned cart, post-purchase, win-back and browse abandonment flows.
- Write and edit newsletter and campaign copy that reflects each client's brand voice, with strong subject lines, preview text and CTAs that drive open, click and conversion rates.
- Manage monthly 5-6 figure client budgets with performance targets.
- Run A/B and multivariate tests on creative, audiences, bidding, landing pages, subject lines and email content.
- Monitor pacing, delivery and KPIs daily across paid and CRM channels; proactively surface risks and opportunities.
- Have strong tracking knowledge (pixel based, CAPI, Google Analytics, Klaviyo/Mailchimp tracking and list health).
- Build segmentation strategies that connect paid acquisition with CRM retention—mapping audiences cross funnel from impression to purchase.
- Act as the primary day-to-day client contact, leading weekly calls and contributing to QBRs and strategy sessions.
- Translate complex data and AI-driven insights into clear recommendations.
- Collaborate across creative, strategy and data teams to align campaigns with broader goals.
REQUIREMENTS
- 4 years' hands-on paid media experience, ideally at an independent or specialist performance agency.
- Skilled proficiency across Google Ads & Meta Ads Manager, and ideally TikTok.
- Hands-on experience with Klaviyo and/or Mailchimp—building flows, managing segments, designing templates and writing email copy.
- Strong analytical skills with GA4, Looker Studio or equivalent reporting and attribution tools.
- Confident client-facing communicator who can present, challenge and build rapport at all levels.
- Commercial awareness—you understand how paid media and CRM tie to P&L, LTV and wider business metrics.
- Experience managing monthly budgets of £50k+ across multiple accounts.
- Strategic Thinking: You don't just suggest an optimisation because it's popular. You suggest it because it fits the brand and will drive a result.
- Confidence: Communicate your ideas clearly to clients and the internal team.
NICE TO HAVE
- Experience with AI campaign tools, automation platforms or scripting (Python, Apps Script).
- Exposure to creative strategy—briefing designers, writing ad copy, iterating on UGC and short-form video.
- Google Ads or Meta Blueprint certifications.
Performance Manager in London employer: Restless.co
At Restless, we pride ourselves on being an innovative employer that places AI at the heart of our operations, fostering a dynamic work culture where creativity and technology intersect. As a Performance Manager, you'll not only have the opportunity to work with cutting-edge tools but also enjoy a collaborative environment that encourages professional growth and development. Our commitment to employee well-being is reflected in our supportive team structure and the chance to engage with ambitious clients, making your role both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and successes. This will help you stand out and demonstrate your expertise in performance management.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to performance marketing. Be ready to discuss how you've optimised campaigns and driven results for clients in the past.
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team. Plus, it gives you a better chance of being noticed by our hiring managers.
We think you need these skills to ace Performance Manager in London
Some tips for your application 🫡
Show Your Passion for AI:Make sure to highlight your enthusiasm for AI and how it can transform marketing. We want to see that you’re not just familiar with the tools, but that you genuinely believe in their potential to drive results.
Tailor Your Experience:When you’re writing your application, be specific about your hands-on experience with Google Ads, Meta, and email marketing platforms like Klaviyo and Mailchimp. We love seeing how your past roles align with what we do at Restless.
Be Data-Driven:Since this role is all about turning data into insights, make sure to include examples of how you've used analytics to optimise campaigns. We want to know how you’ve made a difference through your analytical skills!
Keep It Professional Yet Personal:While we appreciate professionalism, don’t shy away from letting your personality shine through. We’re looking for someone who can build rapport with clients, so a touch of your unique voice can go a long way!
How to prepare for a job interview at Restless.co
✨Know Your Platforms Inside Out
Make sure you’re well-versed in Google Ads, Meta, TikTok, Klaviyo, and Mailchimp. Familiarise yourself with the latest features and best practices for each platform. Being able to discuss specific strategies or recent updates will show that you're proactive and knowledgeable.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in past roles. Bring examples of A/B tests you've run or how you've optimised campaigns based on performance metrics. This will demonstrate your ability to turn data into actionable insights, which is crucial for the Performance Manager role.
✨Communicate Clearly and Confidently
Since this is a client-facing role, practice articulating your ideas and strategies clearly. Think about how you would explain complex data insights to a client who may not be as familiar with the technical details. Confidence in your communication can set you apart from other candidates.
✨Align with Their Vision on AI
Research Restless and their approach to AI in marketing. Be ready to discuss how you can leverage AI tools to enhance campaign performance. Showing that you understand their innovative model and are excited about using AI will resonate well with the interviewers.
