At a Glance
- Tasks: Lead and optimise email marketing strategies for diverse clients.
- Company: Join Restless, an innovative AI marketing agency transforming brand engagement.
- Benefits: Enjoy 25 days holiday, remote work options, and exciting team socials.
- Other info: Be part of a dynamic team focused on growth and innovation.
- Why this job: Make a real impact in a fast-growing company with autonomy and creative freedom.
- Qualifications: 2-4 years CRM experience, strong data skills, and a collaborative mindset.
The predicted salary is between 40500 - 49500 £ per year.
- London
- Hybrid
CRM Manager We are looking for a CRM manager who can define the value proposition for CRM and the role it plays in the broader marketing mix and then activate a plan to grow our clients businesses.
We usually respond within a week
Restless: The AI Marketing Company AI is transforming how brands understand audiences, craft messages and scale their business.
Restless is dedicated to helping businesses harness that power.
Most agencies are forcing AI into the same old workflows.
Founded in 2026 we have built this agency with AI at our core.
We have built a whole new model for creative intelligence to transform our clients businesses.
Antenna, our own platform, maps your audience across the internet, reading contextual and conversational signals alongside creative performance data.
It builds rich, evidence-backed profiles of your current and future customers.
We are a senior team of social and performance experts, backed by our own proprietary software, with one focus: growing our clients business faster than the competition.
Role: CRM Manager
As CRM Manager, you will be responsible for planning, executing, and optimising email programmes for Restless' clients.
You will work closely with our creative strategy, social, design and performance teams to deliver CRM that looks great, performs, and supports wider growth goals.
This is a role for someone who is hungry to learn, wants autonomy and want to build a department from scratch.
- Own end-to-end email marketing for all Restless clients
- Ensure CRM activity aligns with each brand's tone, positioning will real attention to detail
- Build and optimise automated flows (welcome, abandoned browse/cart, post-purchase, winback, loyalty, replenishment) and maintain clean lists
- Plan and execute campaign calendars aligned with brand moments, launches, and promotions
- Leverage Antenna and the personas it yields to segment audiences intelligently based on behaviour, lifecycle stage, and value
- Monitor and report on CRM performance (revenue, AOV, CVR, engagement, deliverability)
- Work with paid media and analytics teams to assess incrementality and channel impact
- QA tracking, UTM structures, and event setups in collaboration with technical teams
REQUIREMENTS
- Strong understanding of attribution models and how CRM fits into the wider marketing mix
- Confident editing copy and sense-checking creative before send
- 2–4+ years of hands‑on CRM experience (agency or in‑house)
- Experience with Klaviyo given it is the primary platform of choice for our clients
- Proven experience owning CRM channels, not just assisting
- Comfortable working with data and turning insights into action
- Organised, detail-oriented, and comfortable managing multiple clients
- Commercially minded with a focus on driving growth not just clicks
- Collaborative and comfortable working with creatives, strategists, and media buyers
- Curious, proactive, and keen to improve systems and processes
- Live our Values
- Work Hard | We are a small company with big ambitions. It is on us to MAKE things happen. At times this can be challenging, but wow is it fulfilling.
- Be Nice | Life is too short, be nice.
- One Colony | Drop the ego.
No single person sees the whole picture, and we don't pretend otherwise.
We specialise, then connect — sharing what we learn quickly so the whole team gets sharper with every campaign, not just the person running it.
- Own It | We don't wait to be told, and we don't pass the problem along.
If something's broken, you fix it.
If something's working, you push it further.
Accountability is everything.
BENEFITS
- Be part of an exciting growing business
- Have the autonomy across the business to make decisions that have real impact
- 25 days plus bank holidays
- Work a week abroad
- Regular team socials
- Locations London Remote status Hybrid
- #J-18808-Ljbffr
CRM Manager employer: Restless.co
Restless: The AI Marketing Company is an exceptional employer that fosters a dynamic and innovative work culture in the heart of London. With a strong emphasis on employee growth, you will have access to cutting-edge AI tools and collaborative opportunities with talented professionals across various disciplines, ensuring your contributions are both meaningful and impactful in the fast-evolving landscape of social media marketing.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Restless.co and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Restless.co are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Restless.co on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Restless.co. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Restless.co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Restless.co:Show us that you’ve done your homework! In your application, briefly mention what you admire about Restless.co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Restless.co
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Restless.co will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Restless.co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
