At a Glance
- Tasks: Transform insights into high-performing creative for Meta & TikTok campaigns.
- Company: Join Restless, an innovative AI-first marketing agency in London.
- Benefits: Enjoy 25 days holiday, remote work options, and regular team socials.
- Other info: Collaborate with a dynamic team and grow your career in a cutting-edge industry.
- Why this job: Lead creative strategy and make a real impact in a fast-paced environment.
- Qualifications: Experience in creative strategy and strong understanding of social media ad ecosystems.
The predicted salary is between 45000 - 55000 £ per year.
- London
- Creative Strategist
Turn Antenna insights into high-performing creative across Meta & Tik Tok. Lead strategy, scripting and analysis end-to-end at a senior level in a fast-moving AI-first agency.
Restless: The AI Marketing Company
AI is transforming how brands understand audiences, craft messages and scale their business. Restless is dedicated to helping businesses harness that power.
Most agencies are forcing AI into the same old workflows.
Founded in 2026 we have built this agency with AI at our core.
We have built a whole new model for creative intelligence to transform our clients businesses.
Antenna, our own platform, maps your audience across the internet, reading contextual and conversational signals alongside creative performance data.
It builds rich, evidence-backed profiles of your current and future customers.
We are a senior team of social and performance experts, backed by our own proprietary software, with one focus: growing our clients business faster than the competition.
Role: Creative Strategist (Salary Range £50-60k pa)
Restless is on the search for an experienced performance marketing-led Creative Strategist.
- Translating strategy and Antenna insights into effective social-first creative ideas for pitch, project, always on and campaign work
- Write creative briefs across Restless’ full client portfolio, each structured as an experiment with a clear hypothesis
- Use Restless’ internal AI tools to produce briefs at high volume while maintaining strategic quality
- Contribute to weekly sprint planning: reviewing results, identifying patterns, and writing hypotheses for the next round of experiments
- Analyse creative performance to understand what's working, what's failing, and why
- Leading internal and external ideation workshops
- In this role, you’ll own the creative direction, driving ideation, scripting, briefing and analysis from end to end
- Write compelling UGC ad scripts, balancing storytelling and performance
- You’ll be responsible for developing, testing and scaling high-performing creative that delivers measurable results across Meta and Tik Tok.
- You’ll work closely with designers, producers, media buyers and account managers to ensure creative output is strategically sound, performance-driven and executed to a high standard.
- You will build these concepts into clear client presentations and present these ideas with confidence to the client.
- Turn creative performance data into clear insights, recommendations and testing opportunities.
- Write clear, high-quality creative briefs for creators and internal production teams.
- Collaborate closely with account managers to ensure alignment between strategy, delivery and client goals.
- Stay ahead of trends, hooks, formats and platform updates to inform creative direction.
- Lead or contribute to client reporting, presenting creative insights and strategic recommendations.
- Manage multiple accounts with strong organisation, prioritisation and attention to detail.
REQUIREMENTS
- In office 3/4 days per week
- A strong interest in buyer psychology, storytelling and conversion-driven content.
- Ability to build out, structure a presentation deck and showcase creative concepts to clients with confidence
- Proven experience in creative strategy, content or performance marketing at an agency
- Excellent written communication and briefing skills.
- Strong understanding of Meta and Tik Tok ad ecosystems.
- Proven ability to analyse performance data and translate it into creative decisions.
BENEFITS
- Be part of an exciting growing business
- Have the autonomy across the business to make decisions that have real impact
- 25 days plus bank holidays
- Work a week abroad
- Regular team socials
- Locations London
- #J-18808-Ljbffr
Creative Strategist employer: Restless.co
Restless is an innovative AI-first agency located in London, offering a dynamic work environment where creativity and technology intersect. As a Creative Strategist, you'll enjoy the autonomy to make impactful decisions while collaborating with a talented team dedicated to pushing the boundaries of performance marketing. With generous benefits including 25 days of holiday, opportunities for international work, and a vibrant culture of regular team socials, Restless is committed to fostering employee growth and satisfaction in a fast-paced industry.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Restless.co and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Restless.co are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Restless.co on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Restless.co. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Creative Strategist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Restless.co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Restless.co:Show us that you’ve done your homework! In your application, briefly mention what you admire about Restless.co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Restless.co
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Restless.co will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Restless.co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
