At a Glance
- Tasks: Lead the transformation of media activation using automation and AI technologies.
- Company: Join a forward-thinking company at the forefront of media technology.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic role with potential for global scalability and career advancement.
- Why this job: Make a real impact by optimising media campaigns and driving innovation.
- Qualifications: Experience in ad operations and knowledge of activation tech platforms required.
The predicted salary is between 70000 - 90000 £ per year.
Transforming media activation through automation, AI, and scaled use of technology partners. The Media Technology & Ad Operations Lead is responsible for redesigning and scaling media activation workflows through the application of automation, AI, and activation technologies. This role ensures campaigns are executed with speed, accuracy, and scalability, while maximising the value of key tech partners (e.g. Innovid, DoubleVerify, Smartly) to improve performance and operational efficiency.
What you’ll be doing:
- Lead the design of end-to-end activation workflows (setup, trafficking, QA, optimisation).
- Embed automation and AI (“agentic”) solutions into media operations.
- Drive efficiency improvements across: Campaign setup and trafficking; QA and compliance; Bid and budget management; Content deployment workflows.
- Own and scale the use of activation technology partners (e.g. Innovid, DoubleVerify, Smartly) across markets and agencies.
- Ensure technologies are embedded into workflows to improve: Speed to market; Quality and compliance; Content deployment and optimisation.
- Partner with platforms, agencies, and internal teams to scale workflow innovation.
- Ensure operational processes are robust, compliant, and globally scalable.
What you’ll bring:
- Strong experience in ad operations, trafficking, and campaign execution.
- Hands-on knowledge of activation and ad tech platforms (e.g. ad serving, verification, creative automation).
- Understanding of marketing technology and workflow automation.
- Experience with AI applications in media activation.
- Process-driven mindset with ability to scale across multi-market environments.
How you’ll succeed:
- Increased adoption and impact of activation technology partners.
- Reduction in manual workload and campaign setup.
- Increased throughput and campaign speed to market.
- Improved activation quality and compliance.
- Adoption of AI-driven workflows across markets.
Media Technology & Ad Operations Director employer: Responsible Resourcing Agency
As a leading player in the media landscape, our company offers an exceptional work environment for the Media Buying and Smart Bidding Director role, fostering a culture of innovation and collaboration. Employees benefit from comprehensive growth opportunities, competitive compensation, and a commitment to excellence that empowers them to drive impactful media strategies on a global scale. Located in a vibrant city, we provide a dynamic atmosphere that encourages creativity and professional development, making us an ideal employer for those seeking meaningful and rewarding careers.
Contact Details:
Responsible Resourcing Agency Recruitment Team
