At a Glance
- Tasks: Drive media performance through smart bidding and world-class buying practices.
- Company: Join a leading global company focused on innovative media strategies.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic role with opportunities to scale emerging channels and enhance ROI.
- Why this job: Make a real impact by optimising media investments and driving performance across platforms.
- Qualifications: Expertise in biddable media and strong analytical skills required.
The predicted salary is between 70000 - 90000 £ per year.
Driving media performance through world‑class buying practices and scaled smart bidding execution. The Media Buying & Smart Bidding Director is responsible for defining and scaling best‑in‑class media buying standards and optimisation strategies across global platforms. This role ensures that all media investment is deployed efficiently and consistently, leveraging smart bidding, platform‑native capabilities, and structured account design to maximise business outcomes.
What you'll be doing:
- Define and govern global smart bidding frameworks across key platforms (e.g. Google, Meta, programmatic).
- Establish and scale media buying principles and optimisation playbook.
- Own best practice for campaign structure, bidding logic, and optimisation levers.
- Ensure ad account design and setup principles are clearly defined and adopted in partnership with Ad Ops.
- Partner with markets and agencies to drive adoption and performance uplift.
- Identify and scale emerging channel opportunities (e.g. Search, Influencer, Retail Media).
- Translate platform capabilities into clear guidance for performance improvement.
What you'll bring:
- Deep expertise in biddable media platforms and auction dynamics.
- Strong understanding of algorithmic bidding and optimisation strategies.
- Experience defining and scaling global performance standards.
- Ability to translate platform complexity into clear, actionable frameworks.
- Strong analytical mindset with focus on ROI and business outcomes.
How you will succeed:
- Improved ROI and efficiency of media investment.
- Adoption of smart bidding standards at scale.
- Consistency of buying practices across markets and partners.
- Incremental performance delivered through optimisation and channel expansion.
Media Buying and Smart Bidding Director employer: Responsible Resourcing Agency
As a leading player in the media landscape, our company offers an exceptional work environment for the Media Buying and Smart Bidding Director role, fostering a culture of innovation and collaboration. Employees benefit from comprehensive growth opportunities, competitive compensation, and a commitment to excellence that empowers them to drive impactful media strategies on a global scale. Located in a vibrant city, we provide a dynamic atmosphere that encourages creativity and professional development, making us an ideal employer for those seeking meaningful and rewarding careers.
Contact Details:
Responsible Resourcing Agency Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Media Buying and Smart Bidding Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Responsible Resourcing Agency and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Responsible Resourcing Agency are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Responsible Resourcing Agency on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Responsible Resourcing Agency. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Media Buying and Smart Bidding Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Responsible Resourcing Agency. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Responsible Resourcing Agency:Show us that you’ve done your homework! In your application, briefly mention what you admire about Responsible Resourcing Agency’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Responsible Resourcing Agency
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Responsible Resourcing Agency will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Responsible Resourcing Agency, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
