Global Social & Influencer Marketing Manager

Responsible Marketing Advisory (RMA) is expanding and looking for a senior social and influencer manager to help shape and scale best-in-class influencer, advocacy and social commerce programmes for a global portfolio in the FMCG or personal care and wellbeing space. This is a strategic and hands-on role for someone who can set direction, build frameworks, guide markets and turn performance data into action. Based in London, this hybrid role is suited to someone with significant experience leading social and influencer marketing in a large organisation or agency environment.

RMA are at an exciting and critical phase of growth and, as they evolve, they want to bring together more passionate people who share their values.

What you’ll be doing…

• Define and evolve the social, influencer and advocacy strategy for a global portfolio, creating clear frameworks that markets can adopt.
• Lead measurement and optimisation approaches that demonstrate impact and improve social-first return on investment.
• Shape and support the social commerce roadmap, including creator-led commerce and affiliate models, to unlock growth opportunities.
• Identify emerging platforms, technologies and partnership models that can strengthen future marketing capability.
• Develop practical playbooks, guidance and standards to support consistent, high-quality execution across regions and brands.
• Partner with cross-functional teams to improve effectiveness, align priorities and embed social and influence into wider marketing transformation.
• Use analytics, social listening and performance insights to inform recommendations and decision-making.
• Lead multiple high-priority initiatives in a fast-paced, international environment while maintaining clarity, pace and attention to detail.

About You…

• You bring extensive experience in social and influencer marketing and social media, ideally gained in a large global business or agency.
• You can influence senior stakeholders and work effectively across matrixed, cross-functional teams.
• You combine strategic thinking with practical delivery and know how to turn ideas into measurable results.
• You have strong knowledge of creator ecosystems, advocacy, social platforms and social commerce trends.
• You are confident using data, analytics and insight to assess performance and guide optimisation.
• You are commercially minded and understand how social and influence activity supports growth.
• You are an excellent communicator and presenter, with the ability to simplify complexity and build alignment.
• You are comfortable leading several workstreams at once and can prioritise effectively in a changing environment.
• You bring a global mindset and can adapt recommendations to different markets, cultures and consumer contexts.
• You have a genuine interest in culture, digital behaviour and the evolving role of responsible marketing.

About Responsible Marketing Advisory

When brands act responsibly in the media and marketing environment, their success deepens. Responsible marketing is a broad set of criteria - from a baseline of standards in brand safety, governance, and compliance through to future-proofing endeavours in sustainability, inclusion and diversity, and ethical marketing practice. Responsible Marketing Advisory helps make media and creative fit for progress.

Responsible Marketing Advisory is culture-first.

We believe people, clients and profit are the building blocks of our ecosystem. Culture powers all three and we know that when the ecosystem is balanced, we all win! That's why the culture we cultivate is a culture of winning together.

We're all about our business and our clients' businesses reflecting the world around us, which means we promote equity and belonging. We welcome applicants from all backgrounds and experiences. Apply as you are, because we'd love to hear from you.

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