Drive media performance by combining deep platform expertise with technology, automation, and AI. The Media Activation & Optimisation Director is responsible for maximising how clients activate and optimise media across platforms.
What you’ll be doing
This role combines hands‑on expertise in digital media buying with a strong understanding of ad‑tech partners such as Innovid and DoubleVerify.
You'll focus on identifying practical ways to improve performance, streamline workflows, and scale best practices across markets.
You’ll be the practitioner who kno ws: "This platform just launched capability X, Smartly can automate Y, Innovid can solve Z, and if we combine them correctly we can improve performance and remove half the manual work"
- Define and scale buying best practices across major media platforms
- Drive adoption of Smart Bidding and platform-native optimisation capabilities
- Maximise the value of ad tech partners including Smartly, Innovid, and DoubleVerify
- Identify opportunities to simplify, automate and improve activation workflows
- Translate platform and technology innovations into scalable solutions for markets and agencies
- Partner with agencies to continuously improve activation quality, efficiency and performance
What you’ll bring
- Strong understanding of media buying, optimisation, and auction dynanmics
- Experience using ad tech partners such as Smartly, Innovid, and DoubleVerify
- Curiosity about automation, AI, and emerging activation capabilities e.g. agentic
- Ability to translate technical platform expertise into practical recommendations
- Comfortable operating between platforms, agencies, and business stakeholders
We're all about our business and our client's businesses reflecting the world around us, which means we embrace diversity and inclusion and promote equity and belonging. We want everyone to feel valued and respected regardless of their race, gender, age, sexual orientation, disability, religion, or any other characteristics. We welcome applicants from all backgrounds and experiences.
Director of Media Activation & Optimisation employer: Responsible Resourcing Agency
As a leading player in the media landscape, our company offers an exceptional work environment for the Media Buying and Smart Bidding Director role, fostering a culture of innovation and collaboration. Employees benefit from comprehensive growth opportunities, competitive compensation, and a commitment to excellence that empowers them to drive impactful media strategies on a global scale. Located in a vibrant city, we provide a dynamic atmosphere that encourages creativity and professional development, making us an ideal employer for those seeking meaningful and rewarding careers.
Contact Details:
Responsible Resourcing Agency Recruitment Team
