At a Glance
- Tasks: Drive media performance using tech, automation, and AI to optimise client media strategies.
- Company: Dynamic agency focused on diversity, inclusion, and innovative media solutions.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Join a diverse team that values every voice and promotes equity.
- Why this job: Be at the forefront of media innovation and make a real impact in the industry.
- Qualifications: Experience in digital media buying and strong understanding of ad-tech platforms.
The predicted salary is between 80000 - 100000 £ per year.
Drive media performance by combining deep platform expertise with technology, automation, and AI. The Media Activation & Optimisation Director is responsible for maximising how clients activate and optimise media across platforms.
What you’ll be doing
- This role combines hands-on expertise in digital media buying with a strong understanding of ad-tech partners such as Innovid and DoubleVerify.
- You’ll focus on identifying practical ways to improve performance, streamline workflows, and scale best practices across markets.
- You’ll be the practitioner who knows: "This platform just launched capability X, Smartly can automate Y, Innovid can solve Z, and if we combine them correctly we can improve performance and remove half the manual work."
- Define and scale buying best practices across major media platforms.
- Drive adoption of Smart Bidding and platform-native optimisation capabilities.
- Maximise the value of ad tech partners including Smartly, Innovid, and DoubleVerify.
- Identify opportunities to simplify, automate and improve activation workflows.
- Translate platform and technology innovations into scalable solutions for markets and agencies.
- Partner with agencies to continuously improve activation quality, efficiency and performance.
What you’ll bring
- Deep hands-on experience across major digital media platforms.
- Strong understanding of media buying, optimisation, and auction dynamics.
- Experience using ad tech partners such as Smartly, Innovid, and DoubleVerify.
- Curiosity about automation, AI, and emerging activation capabilities e.g. agentic.
- Ability to translate technical platform expertise into practical recommendations.
- Comfortable operating between platforms, agencies, and business stakeholders.
We're all about our business and our client's businesses reflecting the world around us, which means we embrace diversity and inclusion and promote equity and belonging. We want everyone to feel valued and respected regardless of their race, gender, age, sexual orientation, disability, religion, or any other characteristics. We welcome applicants from all backgrounds and experiences. Apply as you are, because we'd love to hear from you.
Director of Media Activation and Optimisation employer: Responsible Resourcing Agency
As a leading player in the media landscape, our company offers an exceptional work environment for the Media Buying and Smart Bidding Director role, fostering a culture of innovation and collaboration. Employees benefit from comprehensive growth opportunities, competitive compensation, and a commitment to excellence that empowers them to drive impactful media strategies on a global scale. Located in a vibrant city, we provide a dynamic atmosphere that encourages creativity and professional development, making us an ideal employer for those seeking meaningful and rewarding careers.
Contact Details:
Responsible Resourcing Agency Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Director of Media Activation and Optimisation
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Responsible Resourcing Agency and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Responsible Resourcing Agency are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Responsible Resourcing Agency on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Director of Media Activation and Optimisation
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Responsible Resourcing Agency. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Responsible Resourcing Agency:Show us that you’ve done your homework! In your application, briefly mention what you admire about Responsible Resourcing Agency’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Responsible Resourcing Agency
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Responsible Resourcing Agency will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Responsible Resourcing Agency, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
