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Responsible Marketing Advisory is a specialist consultancy helping brands transform marketing with integrity. We partner with leading organisations, including Diageo, Meta, Puig, NBCU, and ISBA—to deliver strategies that balance positive social impact with commercial performance. Our work spans media transformation, sustainability, DEI, and capability building, enabling clients to unlock competitive advantage and strengthen reputation.
About the Role
We’re seeking a Senior Media Planning Consultant to lead the rollout of a global planning tool that integrates media and sales data for markets outside the US. This senior role requires expertise in media measurement and proven experience delivering large-scale transformation in complex, multinational environments.
You’ll drive implementation and change management, embedding the tool into local planning processes and ensuring adoption across Brand and Media teams, agencies, and senior stakeholders.
This is a 9-month project role starting 1st October 2025 , based on-site with the client and reporting into our Chief Strategy Officer.
Key Responsibilities
- Lead the rollout of a new global media planning, activation, and attribution tool, embedding new processes and behaviours across markets.
- Translate media measurement frameworks (MMM, MTA) into actionable strategies that improve planning, performance, and investment decisions.
- Build capabilities and drive adoption through training, playbooks, and workshops tailored to varying market maturity.
- Partner with senior stakeholders, agencies, and local teams to secure buy-in and ensure successful integration.
- Establish KPIs and governance frameworks to track adoption and optimise implementation.
- Proven ability to lead large-scale transformation, influence senior stakeholders, and deliver measurable business impact.
- Strategic thinker and change agent, comfortable balancing vision with detail and challenging the status quo.
- Collaborative, client-focused leader with strong communication skills and a track record of building trusted partnerships.
We’re committed to diversity, inclusion, equity, and belonging. We welcome applicants from all backgrounds and perspectives.
Seniority level
- Mid-Senior level
Employment type
- Contract
Job function
- Marketing, Advertising, and Consulting
Industries
- Technology, Information and Media and Advertising Services
IsExpired: false
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Senior Media Planning Consultant in London employer: Responsible Marketing Advisory
As a Global Media Engagement Lead, you will join a dynamic team dedicated to responsible marketing and progressive media practices. Our company fosters a collaborative work culture that values diversity and inclusion, providing ample opportunities for professional growth and development. Located in a vibrant environment, we empower our employees to make a meaningful impact while enjoying a supportive atmosphere that prioritises ethical practices and societal value.
Contact Details:
Responsible Marketing Advisory Recruitment Team
