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- Tasks: Lead mobile app advertising campaigns and mentor junior team members.
- Company: Join a dynamic team focused on innovative mobile marketing strategies.
- Benefits: Enjoy a fast-paced environment with opportunities for growth and development.
- Why this job: Make an impact in mobile marketing while collaborating with talented professionals.
- Qualifications: 2+ years in mobile app advertising and strong analytical skills required.
- Other info: Bonus points for iGaming experience and a degree in marketing.
The predicted salary is between 42000 - 84000 £ per year.
Are you a mobile marketing strategist with a performance mindset?
We\’re hiring a Senior Mobile Specialist to lead mobile app advertising campaigns across Apple Search Ads and Mobile AdNetworks. You\’ll manage large budgets, optimize for acquisition KPIs, and mentor junior team members in a fast-paced, data-driven environment.
What You\’ll Be Doing:
- Planning and executing mobile app campaigns across Casino, Sportsbook, and Poker apps
- Managing Apple Search Ads and third-party ad networks
- Collaborating with internal teams to align on acquisition goals
- Analyzing campaign performance and reporting to stakeholders
- Mentoring junior specialists and contributing to strategy
What You\’ll Bring:
- 2+ years in mobile app advertising (CPA/ROI focus)
- Experience with MMPs (e.g., Appsflyer), Excel, and analytics tools
- Strong understanding of acquisition KPIs (CPA, ROAS)
- Excellent communication and stakeholder management skills
Bonus Points For:
- Experience in the iGaming industry
- Technical knowledge of tracking and attribution
- Degree in marketing or related field
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Senior Mobile Specialist employer: Resourgenix Ltd
Contact Detail:
Resourgenix Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Mobile Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in mobile app advertising, especially around Apple Search Ads and Mobile AdNetworks. This will not only help you understand the landscape but also allow you to speak confidently about your strategies during interviews.
✨Tip Number 2
Network with professionals in the mobile marketing space, particularly those who have experience in the iGaming industry. Attend relevant webinars or industry events to make connections that could lead to valuable insights or referrals.
✨Tip Number 3
Brush up on your analytical skills, especially with tools like Excel and MMPs such as Appsflyer. Being able to demonstrate your ability to analyse campaign performance and optimise for KPIs will set you apart from other candidates.
✨Tip Number 4
Prepare to discuss your mentoring experience and how you've contributed to team strategy in previous roles. Highlighting your leadership skills will show us that you're ready to take on the responsibilities of a Senior Mobile Specialist.
We think you need these skills to ace Senior Mobile Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in mobile app advertising, particularly focusing on CPA and ROI metrics. Include specific examples of campaigns you've managed and the results achieved.
Craft a Compelling Cover Letter: In your cover letter, emphasise your strategic mindset and experience with Apple Search Ads and third-party ad networks. Mention how you can contribute to the company's acquisition goals and your mentoring experience.
Showcase Analytical Skills: Demonstrate your proficiency with analytics tools and MMPs like Appsflyer. Provide examples of how you've used data to optimise campaigns and improve performance metrics.
Highlight Communication Skills: Since the role involves stakeholder management, include examples of how you've effectively communicated campaign strategies and results to various teams or clients in the past.
How to prepare for a job interview at Resourgenix Ltd
✨Showcase Your Mobile Marketing Expertise
Be prepared to discuss your previous experience in mobile app advertising, particularly focusing on CPA and ROI. Highlight specific campaigns you've managed, the strategies you employed, and the results achieved.
✨Demonstrate Analytical Skills
Since the role involves analysing campaign performance, be ready to talk about the tools you’ve used, such as MMPs like Appsflyer and Excel. Bring examples of how you've used data to optimise campaigns and meet acquisition KPIs.
✨Emphasise Team Collaboration
This position requires collaboration with internal teams. Prepare to share experiences where you successfully aligned with other departments to achieve common goals, showcasing your communication and stakeholder management skills.
✨Mentorship Experience
As a Senior Mobile Specialist, you'll be mentoring junior team members. Think of examples where you've guided others, shared knowledge, or contributed to their professional development, and be ready to discuss your approach to mentorship.