At a Glance
- Tasks: Lead exciting marketing campaigns and develop innovative strategies for a well-known retail brand.
- Company: Join a dynamic retail trade company expanding across the UK.
- Benefits: Enjoy a competitive salary, bonus potential, and a matched pension scheme.
- Other info: Opportunity for career progression in a supportive and collaborative environment.
- Why this job: Make an impact in a rapidly growing business with amazing products and people.
- Qualifications: Experience in offline product marketing and strong creative problem-solving skills.
The predicted salary is between 30000 - 40000 £ per year.
Are you a dynamic and experienced traditional marketing generalist with a proven track record of successfully delivering on a range of exciting campaigns? Our client is a well-known retail trade company that prides itself on delivering top-notch quality and innovative design solutions to our customers and trade. With a strong commitment to excellence, they are expanding their reach and opening new stores across the UK. In line with store growth, their support functions are scaling too, and we are now on the lookout for an Assistant Marketing Manager to be based out of their Northampton support function for four days per week, with one day working from home. This will initially be on a 12-month maternity cover contract, with potential scope to move to permanent.
As the Assistant Marketing Manager, you'll be at the forefront of both strategic planning and hands-on execution. You'll develop comprehensive category marketing plans, ensuring clear timelines and effective communication across teams. This includes crafting go-to-market strategies for own label solutions, new product investments, and existing products. You'll lead campaign planning efforts across various platforms, driving impactful category activations and initiatives that resonate with our audience and enhance brand visibility.
Responsibilities:- Craft and manage a robust category marketing plan to guide product-specific marketing, digital, internal communications, and training activities.
- Develop and manage a robust category marketing plan and develop go-to-market strategies and roadmaps for own label solutions, new product investments (NPI), range extensions, and trading existing products.
- Develop and execute propositions that are effectively launched and promoted to our audience, aligning marketing activities with strategic goals.
- Develop and lead category campaign and brochure plans, from initial planning stages to briefing channel leads for delivery across various platforms such as publications, advertising, PR, social media, emails, digital marketing, depot POS, and local marketing support materials.
- Work closely with category and brand communications teams to refine and execute specific multi-channel marketing, internal communications, and training briefs, ensuring successful engagement, training, and launch of new products and support objectives.
- Oversee launch and activation events in collaboration with the category team, ensuring clarity in message and alignment with category objectives.
- Work with commercial teams to create product-specific documents for depots, ensuring understanding of ranges, NPI, trade options, features, and benefits.
- Manage label brands to drive prominence within marketing and internal communications activity, including any rebranding projects, and ensure consistency in execution and tone of voice aligned with category ambitions.
- Analyse and interpret marketing activity reports, assessing impact on sales to inform future directions.
- Maintain strong relationships between marketing, internal communications, digital, business planning, and category teams, ensuring clarity of expectations, timings, and sign-offs.
- Engage stakeholders across various departments.
- Graduate standard or equivalent vocational qualification.
- Experience of Offline Product Marketing, Brand or Marketing Communications.
- Highly creative and innovative problem solver.
- Strong influencing, negotiation, and presentation skills.
- Strong design, creative, and project management skills.
- Planning and organisational skills with strong attention to detail.
- Experience of managing marketing budgets is preferred although not essential.
- Customer-centric approach with strong visual communications skills.
- Excellent time management skills and ability to work to tight deadlines.
- Previous experience managing agency relationships is desirable.
This role offers the opportunity to add immediate value within a rapidly scaling business. It also offers the chance to work with some amazing people and products and can offer career progression opportunities in line with growth. Role benefits include a contributory pension matched up to 12%, a pro rata bonus of up to 15% plus several additional benefits.
Apply now to be considered for this exciting Assistant Marketing Manager role.
Assistant Marketing Manager (MAT Cover) in Northampton employer: Resourcing Group
Join a dynamic retail trade company that values innovation and quality, offering a supportive work culture in Northampton. As an Assistant Marketing Manager, you'll have the chance to lead impactful marketing campaigns while enjoying flexible working arrangements and opportunities for career progression. With a competitive benefits package including a contributory pension and performance bonuses, this role is perfect for those looking to make a meaningful impact in a growing business.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Marketing Manager (MAT Cover) in Northampton
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who might know someone at the company you're eyeing. A friendly chat can sometimes lead to insider info or even a referral!
✨Tip Number 2
Prepare for interviews by researching the company’s recent campaigns and their marketing strategies. Show them you’re not just another candidate; you’re genuinely interested in how they operate and how you can contribute to their success.
✨Tip Number 3
Practice your pitch! Be ready to discuss your past experiences and how they align with the role of Assistant Marketing Manager. Highlight your creativity and problem-solving skills, as these are key in this dynamic position.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and ready to dive into the exciting projects ahead.
We think you need these skills to ace Assistant Marketing Manager (MAT Cover) in Northampton
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the Assistant Marketing Manager role. Highlight your previous marketing campaigns and any relevant achievements to show us you’re the right fit!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background makes you the perfect candidate. Don’t forget to mention specific campaigns or projects you've worked on!
Showcase Your Creativity:As a marketing professional, creativity is key! Include examples of innovative marketing strategies or campaigns you've executed. We want to see how you think outside the box and drive engagement.
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of being noticed. It’s super easy, and we can’t wait to see your application come through!
How to prepare for a job interview at Resourcing Group
✨Know Your Campaigns
Before the interview, brush up on recent marketing campaigns that the company has executed. Be ready to discuss what you liked about them and how you would approach similar projects. This shows your genuine interest in their work and gives you a chance to showcase your own ideas.
✨Showcase Your Creativity
As an Assistant Marketing Manager, creativity is key. Prepare examples of past campaigns you've worked on, highlighting your innovative solutions and problem-solving skills. Use visuals if possible, as this can help convey your ideas more effectively.
✨Understand the Brand
Dive deep into the company's brand values and target audience. Be prepared to discuss how you would align marketing strategies with these elements. This demonstrates that you’re not just looking for any job, but that you truly want to contribute to their specific goals.
✨Prepare Questions
Interviews are a two-way street. Prepare insightful questions about the company's future marketing strategies, team dynamics, or how they measure campaign success. This not only shows your enthusiasm but also helps you gauge if the company is the right fit for you.
