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- Tasks: Lead new business initiatives in online market research and sell full project solutions.
- Company: Join a well-established market research agency with a global presence in the communications sector.
- Benefits: Enjoy a competitive salary, commission opportunities, and flexible working arrangements (3 days in London).
- Why this job: Be part of a dynamic team focused on expanding into the agency sector with growth potential.
- Qualifications: Proven sales experience in market research or related fields; strong presentation and target-driven skills required.
- Other info: Potential for future managerial roles as the revenue stream grows.
The predicted salary is between 52000 - 65000 £ per year.
Well positioned market research agency - part of a larger content group - seeks industrious Account Director with strong new business acumen gained from within research/insights.
In this role you will be selling full projects (tracking studies etc) as opposed to subscriptions for this online market research provider. With a strong history of delivering market research/insights solutions, surveys, and panels to a broad range of clients, they are keen to improve their reach with a particular focus of this role being further expansion into the agency sector (advertising, creative, media etc).
As well as working closely with the research teams regarding project deliverables, you will be able to share knowledge with the group’s wider sales team who promote content solutions for the parent organisation. As such you will be joining an internationally focused organisation that is closely embedded within the communications sector.
Your ideal experience will be demonstrable consultative sales expertise gained selling full service consumer market research or similar - whether from full service agencies, data collection or related. You will be a strong presenter, target driven and have proven new business winning skills. Previous sales to the agency sector is definitely advantageous too.
In return you will get to grow a key vertical which has the potential to offer future team managerial prospects should this develop into a profitable revenue stream.
For further information contact Carl at Resources Group.
Account Director (New Business) - Online Market Research employer: Resources Group
Contact Detail:
Resources Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Director (New Business) - Online Market Research
✨Tip Number 1
Network within the market research and insights community. Attend industry events, webinars, and conferences to meet potential clients and colleagues. Building relationships can lead to referrals and insider knowledge about job openings.
✨Tip Number 2
Showcase your consultative sales skills in conversations. When networking or during interviews, focus on discussing your approach to understanding client needs and how you've successfully closed deals in the past.
✨Tip Number 3
Familiarise yourself with the latest trends in online market research and insights. Being knowledgeable about current methodologies and technologies will help you stand out as a candidate who is not only experienced but also forward-thinking.
✨Tip Number 4
Prepare to discuss your experience with agency clients specifically. Highlight any successful projects or campaigns you've worked on that involved agencies, as this will demonstrate your relevance to the role and your ability to expand their reach.
We think you need these skills to ace Account Director (New Business) - Online Market Research
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in consultative sales and market research. Emphasise any previous roles where you've successfully sold full-service consumer market research or similar solutions.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the agency sector and how your skills can help the company expand its reach. Use specific examples from your past experiences to illustrate your new business winning skills.
Showcase Your Presentation Skills: Since the role requires strong presentation abilities, consider including a brief section in your application that outlines your experience with presentations. Mention any successful pitches or client meetings you've led.
Highlight Relevant Achievements: Include quantifiable achievements in your application, such as sales targets met or exceeded, successful projects delivered, or any awards received. This will help demonstrate your target-driven nature and ability to deliver results.
How to prepare for a job interview at Resources Group
✨Know Your Market Research
Make sure you have a solid understanding of the market research industry, especially the specific services offered by the company. Familiarise yourself with their projects and how they differ from competitors. This will show your genuine interest and help you articulate how you can contribute.
✨Demonstrate Consultative Sales Skills
Prepare to discuss your previous experiences in consultative sales. Be ready to share specific examples of how you've successfully sold full-service consumer market research solutions. Highlight your ability to understand client needs and tailor your approach accordingly.
✨Showcase Your Presentation Skills
As a strong presenter, you’ll need to demonstrate this during the interview. Practice presenting your ideas clearly and confidently. You might even consider preparing a mini-presentation on a relevant topic to showcase your skills and engage your interviewers.
✨Research the Agency Sector
Since the role focuses on expanding into the agency sector, it’s crucial to understand the dynamics of advertising, creative, and media agencies. Be prepared to discuss how your experience aligns with their needs and how you can help the company penetrate this market effectively.
