Senior Account Director in Basingstoke

Join award-winning UK channel marketing agency ResourceiT in a pivotal client retention and growth role. Since 2003, we've delivered more than 9,000 projects, establishing ourselves as one of the technology sector's longest-standing specialist agencies. As we enter our next phase of growth, we're investing in AI-driven innovation and scalable capabilities to create even greater value for our clients.

Reporting directly to the CEO, you will be working with technology vendors, distributors and channel partners, within a blended territory of new business and existing client accounts. You will combine energy, commercial acumen, sales expertise and strong marketing knowledge to uncover opportunities, develop strategic solutions and drive measurable business outcomes for clients.

As a trusted advisor, you will draw on your technology sector experience and understanding of agency-based marketing to help clients address business challenges through creative go-to-market strategies and demand generation campaigns. You'll be confident engaging senior stakeholders, inspiring confidence in your ideas and translating opportunities into long-term partnerships that deliver client success and sustainable growth for ResourceiT

KEY RESPONSIBILITIES

Business Development & Revenue Growth

• Achieve individual sales and profitability targets in line with company objectives
• Build, manage and convert a strong pipeline of new business opportunities through prospecting, networking, referrals and marketing-generated leads
• Create, lead and respond to proposals, pitches and RFP submissions within your assigned territory
• Negotiate programme scope, pricing and commercial terms to deliver mutually beneficial outcomes
• Drive account expansion by identifying follow-on opportunities to create recurring revenues

Account Management & Client Relationships

• Develop and nurture relationships with a defined portfolio of existing accounts to uncover new opportunities
• Build trusted relationships with stakeholders across sales, marketing, leadership and technical functions within client organisations
• Lead client meetings, presentations and business reviews, taking ownership of actions and outcomes

Strategic Marketing Consultancy

• Provide strategic marketing guidance and consultancy, including workshops, planning sessions, campaign development, value proposition creation and go-to-market programme support
• Monitor campaign performance, recommend optimisation strategies and identify opportunities for growth and reinvestment

Programme Delivery & Operational Management

• Collaborate with internal teams to ensure the successful onboarding and delivery of new client engagements
• Manage lead and/or influence internal and external resources to ensure programmes are delivered on time, within budget and to client expectationsSupport Client Services in tracking budgets, programme performance and profitability while maintaining accurate CRM and commercial records

Client Advocacy & Brand Development

• Support the development of customer success stories, testimonials and case studies.
• Act as a visible advocate for ResourceiT through networking, social selling and industry engagement

REQUIRED SKILLS

Commercial & Relationship Management

• A natural, commercially driven relationship manager with the ability to build, develop and maintain trusted relationships with senior stakeholders, from CEO and Managing Director level through to Sales and Marketing leadership
• Comfortable leading commercial conversations and influencing decisions at a senior level, both internally and externally
• Target-driven and self-sufficient, with the ability to generate business through networking, social selling and the effective conversion of marketing-generated leads
• Excellent communication, presentation and networking skills, both written and verbal

Strategic Thinking & Client Consultancy

• Creatively minded, able to ask intelligent questions, listen carefully and develop ideas and insights that address client challenges and exceed expectations
• Confident thinking on your feet, making sound decisions and bold recommendations to achieve the best client outcomes
• Passionate about technology, with a strong understanding of the IT and channel ecosystem and a commitment to staying current with industry trends, emerging technologies and market developments
• Uses market and industry insight to identify opportunities for business improvement and contribute to the development of internal teams

Industry Experience & Knowledge

• Minimum of five years’ experience within the IT channel and technology marketing sectors, preferably including agency experience
• Strong understanding of channel marketing, go-to-market strategies, partner ecosystems and demand generation programmes
• Highly organised with the ability to manage, track and report on programme progress, budgets and performance at a detailed level
• Able to remain close to delivery, effectively brief internal teams and ensure projects achieve agreed objectives and commercial targets

Personal Attributes

• Thrives in a fast-paced, dynamic environment
• Open-minded, adaptable and committed to continuous learning and growth
• Takes ownership, demonstrates initiative and consistently delivers to a high standard

Professional Standards

• Complies with all company policies, governance requirements and mandatory training obligations, completing assigned learning within required timescales

KPI’s

• Achievement of sales and GP targets for new and repeat business
• 100% of named strategic clients have documented account plans and quarterly reviews
• Forecasting accuracy
• Delivery excellence – projects are delivered on time, within budget and meet or exceed client expectations

WHAT WE OFFER

• Hybrid working (3 days per week in stunning, air-conditioned offices in Chineham Park)
• 22 days paid holiday (excluding bank holidays), plus your birthday off if it falls on a workday
• Laptop and mobile phone
• Workplace pension with employer contributions
• Christmas shut-down (ResourceiT closes for 2 weeks over Christmas. Employees reserve 3-days from annual leave allocation and the company ‘gifts’ any additional days required)
• Exposure to AI and modern marketing transformation – internally and with clients
• Access to major global technology brands
• Opportunity to shape the commercial strategy to support agency growth and expansion
• Solid career progression and personal growth opportunities
• Quarterly company half-day meeting
• Annual company kick-off (off-site) and Christmas celebration