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For Companies At a Glance
- Tasks: Lead data-driven marketing strategies to boost revenue and pipeline performance.
- Company: Join a global leader in retail refrigeration and HVAC solutions.
- Benefits: Competitive salary, growth opportunities, and a dynamic work environment.
- Other info: Be part of an innovative team driving expansion across multiple regions.
- Why this job: Make a real impact by connecting marketing efforts directly to revenue outcomes.
- Qualifications: Experience with Microsoft Dynamics 365 and a strong commercial mindset.
The predicted salary is between 60000 - 75000 ÂŁ per year.
Resource Data Management (RDM) is a global leader in retail refrigeration and HVAC control solutions, helping customers improve efficiency, compliance, and performance across multi-site estates. As part of our next phase of growth, we are expanding across the UK, Europe, and North America, with a strategic focus on:
- HVAC and building management systems (BMS)
- Quick Service Restaurant (QSR) sector
The Opportunity
We are seeking a commercially driven Revenue Marketing & CRM Manager to build and lead a scalable, data-led pipeline generation engine. This is not a brand marketing role — it is a revenue-generating role accountable for pipeline performance. This is a hands-on leadership role, requiring deep expertise in:
- Microsoft Dynamics 365 CRM setup, configuration, and pipeline management
- Driving qualified pipeline growth (not just leads)
- Aligning tightly with Customer Solution Directors (CSDs)
You will play a critical role in connecting marketing activity directly to revenue outcomes, with full ownership of CRM performance and digital engagement. This role operates within RDM’s operating framework, the RDM OS, based on the principles of Traction. You will manage marketing performance through clear metrics, accountability, and structured execution, aligned to RDM’s vision, values, and growth ambitions.
Key Objectives
- Build a scalable, multi-region pipeline engine across the UK, Europe, and USA
- Position RDM as a market leader in integrated retail solutions
- Ensure high-quality lead handover to Customer Solution Directors
- Maximise ROI from trade shows and industry events
- Drive adoption and optimisation of Microsoft Dynamics 365
- Align all marketing activity with RDM OS metrics and company growth targets
Key Responsibilities
- Develop and execute multi-region marketing strategies, with retail refrigeration at the core
- Deliver targeted campaigns across:
- Retail refrigeration (primary focus)
- HVAC (supporting)
Group Revenue Marketing & CRM Manager in Glasgow employer: Resourcedatamanagement
Contact Detail:
Resourcedatamanagement Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Group Revenue Marketing & CRM Manager in Glasgow
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their products, values, and recent news. We want you to walk in feeling confident and ready to show how you can drive revenue growth for RDM!
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills in CRM and pipeline management can directly impact revenue. We’re looking for candidates who can clearly articulate their value and align with our goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our team at RDM.
We think you need these skills to ace Group Revenue Marketing & CRM Manager in Glasgow
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Group Revenue Marketing & CRM Manager role. Highlight your experience with Microsoft Dynamics 365 and any relevant achievements in pipeline growth. We want to see how you can connect marketing activities directly to revenue outcomes!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this hands-on leadership role. Share specific examples of how you've driven qualified pipeline growth and aligned marketing strategies with business objectives.
Showcase Your Data Skills: Since this role is all about data-led decision making, make sure to showcase your analytical skills. Talk about how you've used metrics to manage marketing performance and drive ROI in previous roles. We love numbers that tell a story!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at RDM!
How to prepare for a job interview at Resourcedatamanagement
✨Know Your Numbers
Make sure you’re familiar with key metrics related to revenue marketing and CRM performance. Be ready to discuss how you’ve driven pipeline growth in previous roles, especially using Microsoft Dynamics 365. This shows you understand the importance of data in making informed decisions.
✨Align with Their Vision
Research Resource Data Management’s goals and values thoroughly. Understand their focus on HVAC and retail refrigeration, and be prepared to explain how your experience aligns with their strategic objectives. This will demonstrate that you’re not just looking for any job, but that you’re genuinely interested in contributing to their success.
✨Showcase Your Leadership Skills
Since this is a hands-on leadership role, be ready to share examples of how you’ve led teams or projects in the past. Highlight your ability to manage performance through clear metrics and accountability, as well as how you’ve fostered collaboration with other departments, like Customer Solution Directors.
✨Prepare Questions That Matter
Think of insightful questions to ask during the interview that reflect your understanding of the role and the company. For instance, inquire about their current challenges in pipeline management or how they measure success in their marketing strategies. This shows you’re proactive and engaged.