At a Glance
- Tasks: Drive marketing and sales performance through automation and data analysis.
- Company: A family-owned business in Poole with a supportive culture.
- Benefits: 30 days holiday, free parking, cycle scheme, and employee perks.
- Other info: Join a dynamic team with opportunities for professional development.
- Why this job: Be the key player in optimising marketing strategies and boosting sales growth.
- Qualifications: 2+ years in marketing automation, strong analytical skills, and CRM knowledge.
A long-standing, family-owned business based in Poole is looking to recruit a Marketing & Sales Automation Manager on a permanent basis. We are looking for a highly analytical and commercially minded individual to drive the performance, optimisation, and scalability of our marketing and sales operations. This is a pivotal role that sits between marketing, sales, data, technology, and revenue generation.
You will be responsible for managing and optimising marketing automation, ensuring campaigns are executed, leads are nurtured, reporting is accurate, and sales and marketing teams have complete visibility of performance across the buyer journey. The ideal candidate combines technical expertise with commercial awareness and thrives on transforming data into actionable insights that accelerate pipeline growth and improve marketing ROI.
Key responsibilities:
- Manage and optimise the marketing automation platform, ensuring best-practice use of workflows, nurturing programmes, lead scoring, segmentation, and campaign automation.
- Collaborate with marketing teams to plan, build, launch, monitor, and optimise multi-channel campaigns.
- Lead the implementation of email marketing campaigns, including segmentation, content set-up, automation workflows, tracking, testing, optimisation, and performance reporting.
- Develop automated customer journeys that improve engagement, lead conversion, and customer retention.
- Support sales teams through the implementation and optimisation of sales automation processes.
- Improve alignment between marketing and sales teams through efficient processes and shared performance metrics.
- Identify opportunities to automate manual processes to improve efficiency and productivity.
- Manage the Marketing & Sales platform configuration, integrations, workflows, custom properties, lead scoring, reporting, and data governance.
- Maintain data quality and ensure alignment between marketing and sales activities.
- Develop and maintain reporting dashboards to provide actionable insights into marketing and sales performance including pipeline performance, lead generation, conversion rates, campaign effectiveness, and ROI.
- Analyse campaign performance and customer behaviour to identify growth opportunities.
- Conduct A/B testing and performance analysis across campaigns and automation workflows.
The successful candidate will possess:
- Minimum 2 years proven experience managing marketing and sales automation platforms; HubSpot experience is highly desirable.
- Strong understanding of marketing campaign implementation and optimisation.
- Experience building, executing, and analysing automated marketing programmes.
- Strong knowledge of marketing attribution models and customer journey mapping.
- Experience creating dashboards, reports, and performance measurement frameworks, with the ability to define, track, and interpret KPIs that measure marketing and sales effectiveness.
- Excellent data analysis skills with the ability to interpret complex datasets and communicate insights clearly.
- Experience working closely with both marketing and sales teams.
- Strong understanding of CRM systems, lead management, lead scoring, and pipeline reporting.
- Experience driving process improvements across marketing and sales operations.
- Strong project management and stakeholder management skills.
- Familiar with GDPR and best practices in data compliance and customer data handling.
Marketing & Sales Automation Manager in Poole employer: Resource Recruitment
Join a dynamic team in Ferndown, Dorset, where we prioritise employee well-being and growth. As an assembler, you'll benefit from a supportive work culture that values collaboration and skill development, alongside competitive pay and flexible hours. This is an excellent opportunity to contribute to innovative projects while enjoying a long-term temporary role with potential for advancement.
