At a Glance
- Tasks: Drive marketing and sales performance through automation and data analysis.
- Company: A long-standing, family-owned business in Poole with a supportive culture.
- Benefits: 30 days holiday, sick pay, free parking, and employee perks.
- Other info: Great opportunity for career growth in a dynamic environment.
- Why this job: Be at the forefront of marketing innovation and make a real impact.
- Qualifications: 2+ years in marketing automation, strong analytical skills, and CRM knowledge.
The predicted salary is between 45000 - 45000 £ per year.
A long-standing, family-owned business based in Poole is looking to recruit a Marketing & Sales Automation Manager on a permanent basis. We are looking for a highly analytical and commercially minded individual to drive the performance, optimisation, and scalability of our marketing and sales operations. This is a pivotal role that sits between marketing, sales, data, technology, and revenue generation.
You will be responsible for managing and optimising marketing automation, ensuring campaigns are executed, leads are nurtured, reporting is accurate, and sales and marketing teams have complete visibility of performance across the buyer journey.
The ideal candidate combines technical expertise with commercial awareness and thrives on transforming data into actionable insights that accelerate pipeline growth and improve marketing ROI.
Key responsibilities:
- Manage and optimise the marketing automation platform, ensuring best-practice use of workflows, nurturing programmes, lead scoring, segmentation, and campaign automation.
- Collaborate with marketing teams to plan, build, launch, monitor, and optimise multi-channel campaigns.
- Lead the implementation of email marketing campaigns, including segmentation, content set-up, automation workflows, tracking, testing, optimisation, and performance reporting.
- Develop automated customer journeys that improve engagement, lead conversion, and customer retention.
- Support sales teams through the implementation and optimisation of sales automation processes.
- Improve alignment between marketing and sales teams through efficient processes and shared performance metrics.
- Identify opportunities to automate manual processes to improve efficiency and productivity.
- Manage the Marketing & Sales platform configuration, integrations, workflows, custom properties, lead scoring, reporting, and data governance.
- Maintain data quality and ensure alignment between marketing and sales activities.
- Develop and maintain reporting dashboards to provide actionable insights into marketing and sales performance including pipeline performance, lead generation, conversion rates, campaign effectiveness, and ROI.
- Analyse campaign performance and customer behaviour to identify growth opportunities.
- Conduct A/B testing and performance analysis across campaigns and automation workflows.
The successful candidate will possess:
- Minimum 2 years proven experience managing marketing and sales automation platforms; HubSpot experience is highly desirable.
- Strong understanding of marketing campaign implementation and optimisation.
- Experience building, executing, and analysing automated marketing programmes.
- Strong knowledge of marketing attribution models and customer journey mapping.
- Experience creating dashboards, reports, and performance measurement frameworks, with the ability to define, track, and interpret KPIs that measure marketing and sales effectiveness.
- Excellent data analysis skills with the ability to interpret complex datasets and communicate insights clearly.
- Experience working closely with both marketing and sales teams.
- Strong understanding of CRM systems, lead management, lead scoring, and pipeline reporting.
- Experience driving process improvements across marketing and sales operations.
- Strong project management and stakeholder management skills.
- Familiar with GDPR and best practices in data compliance and customer data handling.
Marketing & Sales Automation Manager in London employer: Resource Recruitment
Join a dynamic team in Ferndown, Dorset, where we prioritise employee well-being and growth. As an assembler, you'll benefit from a supportive work culture that values collaboration and skill development, alongside competitive pay and flexible hours. This is an excellent opportunity to contribute to innovative projects while enjoying a long-term temporary role with potential for advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing & Sales Automation Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Resource Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Resource Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Resource Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Resource Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing & Sales Automation Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Resource Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Resource Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Resource Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Resource Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Resource Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Resource Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
