Senior Performance/Growth Marketer (GBP 96k-120k OTE, Remote, Share Options) in London

This is a senior, hands‑on Growth/Performance Marketing role at the heart of our revenue engine. You’ll own demand generation across organic and paid channels – driving qualified pipeline and self‑serve growth through SEO/AEO, paid acquisition, conversion optimisation, and experimentation.

This role will sit within a growth department with sales and marketing. Initially, you’ll report directly to Percy (co‑founder) and collaborate daily with the rest of the team. Eventually, it’s likely you will be reporting directly to a Head of Growth. This is a builder role: you’ll design systems, run experiments, and execute directly.

We’re looking for someone comfortable with ambiguity, who enjoys building from first principles, and who can balance strategy with execution in a small SaaS environment. You’ll be highly organised, commercially minded, and focused on impact over activity.

What You’ll Be Doing

• Growth strategy & execution
  • Own end‑to‑end growth across SEO/AEO, paid acquisition, lifecycle, and CRO.
  • Build and maintain a clear growth model linking traffic to activation to revenue.
  • Each quarter, identify and execute on the highest‑impact growth initiatives across acquisition, activation, and conversion (e.g. SEO strategy shifts, paid campaign optimisation, onboarding improvements, CRO experiments).
  • Identify new acquisition opportunities and scalable channels.
• SEO, AEO & organic growth
  • Lead technical SEO, content SEO, and AEO.
  • Bring outsourced SEO back in‑house and own performance directly.
  • Work closely with our content writer to shape SEO/AEO strategy, prioritise topics, build authority, and turn growth insights into high‑impact content.
  • Build topic clusters, landing pages, and programmatic SEO initiatives.
  • Track rankings, competitors, traffic quality, assisted conversions, and revenue impact.
• Paid acquisition
  • Own paid strategy and execution (search, paid social, software review sites, retargeting).
  • Manage budgets, CAC, and ROAS with commercial discipline.
  • Build and test ad creative, landing pages, and funnel experiments.
  • Partner with Product Marketing on messaging and positioning.
• Conversion rate optimisation
  • Improve trial‑to‑paid conversion by optimising acquisition quality, landing pages, onboarding flows, and lifecycle messaging – partnering with Product on activation experiments.
  • Run A/B tests on landing pages, signup flows, and onboarding journeys.
  • Partner with Product to influence activation and growth loops.
• Analytics & reporting
  • Own growth reporting and dashboards.
  • Track core metrics (CAC, LTV, payback, funnel conversion, pipeline contribution).
  • Turn data into clear weekly insights and recommendations.
  • Work closely with Product to connect marketing to product usage.
• AI‑first ways of working
  • Use AI tools daily (ChatGPT, Claude, Gemini, etc.) for research, copy, analysis, and experimentation.
  • Apply AI as a force multiplier – designing workflows and systems that significantly increase output, speed, and quality (not just one‑off use).
  • Use AI to generate, test, and analyse ad variants, analyse search intent and SERPs, cluster keywords and customer feedback, accelerate landing page production, and build and refine repeatable AI‑driven processes that materially improve performance and efficiency.
  • Stay current on AI‑driven marketing workflows and bring practical improvements into the team.
  • Help shape how Resource Guru is discovered and understood by AI agents.
• Cross‑functional collaboration
  • Partner with Product Marketing on campaigns, launches, and messaging.
  • Work with Product and Design on growth experiments and onboarding improvements.
  • Support Sales and Customer Success with lead quality insights and pipeline optimisation.
  • Collaborate closely with founders on growth strategy.

What We’re Looking For

• Essential experience
  • 5+ years in Performance Marketing/Growth roles within B2B SaaS (ideally product‑led or hybrid PLG/sales‑assisted).
  • Direct ownership of acquisition funnels from traffic to activation to revenue (not just top‑of‑funnel).
  • Hands‑on experience running SEO and paid acquisition simultaneously, with accountability for CAC and pipeline impact.
  • Proven track record of scaling organic growth through technical SEO/AEO, content‑led SEO/AEO, landing pages and programmatic SEO.
  • Strong paid media experience across Google Search and LinkedIn Ads, including campaign structure and optimisation, keyword strategy and intent mapping, budget ownership, creative testing, and conversion tracking.
  • Experience running CRO programs, A/B testing landing pages and signup flows, and improving trial activation.
  • Comfortable building growth models and forecasts (LTV, CAC, payback, funnel conversion).
• Analytics & commercial thinking
  • Strong analytical skills with experience using tools like Amplitude, Segment, GA4, HubSpot, or similar.
  • Ability to connect acquisition data to downstream outcomes (activation, retention, expansion, revenue).
  • Skilled at analysing customer quality and segment performance (e.g. ICP fit, company size, industry, deal size, sales velocity), not just channel conversion rates.
  • Experience identifying which channels, keywords and campaigns drive the highest‑value customers, and reallocating budget accordingly.
  • Comfortable synthesising qualitative and quantitative insight to refine ICP definitions and inform positioning and messaging in partnership with the Product Marketing Manager.
  • Commercial mindset: you understand revenue (pipeline, ARR, CAC, payback and LTV), not just traffic.
  • Confident presenting performance clearly to founders and cross‑functional teams.
• AI capability (important)
  • Active daily user of AI tools (e.g. ChatGPT, Claude, Gemini, Perplexity) for keyword research and intent analysis, ad and landing page variant generation, SEO clustering and topic mapping, funnel analysis and reporting, and rapid experimentation.
  • Practical understanding of how LLMs surface products and content.
  • Curious, proactive, and hands‑on with emerging AI workflows.
• Ways of working
  • Comfortable operating as a senior individual contributor in a small team.
  • Able to prioritise ruthlessly and focus on the highest‑impact work.
  • Clear communicator who can explain growth strategy simply.
  • Self‑directed, organised, and delivery‑focused.
  • Enjoys building systems from scratch rather than inheriting mature processes.

What We’re Offering

• A great salary.
• Performance‑related bonus: up to 20% of salary, based on a mix of company growth and individual impact on key metrics such as pipeline generation, CAC efficiency, and conversion rates.
• Stock options.
• Work from anywhere you like (within at least +/- 2 hours of UK time) – co‑working space will be provided if necessary.
• 30 days paid holiday + Dec 24 – Jan 1 company holiday.
• Birthday off + house move day off.
• Flexible hours.
• Annual training and conference allowance – £3,000.
• A home office equipment contribution upon joining (then every 3 years) – £1,000.
• Budget to visit local or international colleagues.
• Monthly health & wellbeing contribution – to be used as you see fit – £100.
• Pension contribution.
• International travel – We host Guru Gatherings where we all get a chance to see each other in HD. Past locations have included Budapest, Dublin, London, Barcelona and Cape Town.