Senior Associate, Digital in Manchester

At The Weber Shandwick Collective, you are welcomed, valued and empowered to grow. We create cultural value and help brands navigate the ever‑changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses.

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy.

Weber Shandwick is looking for a talented Senior Associate to join our Digital team. This is a client facing role where you will be exposed to a varied client portfolio and will play a key part in the delivery of high-profile communications campaigns across multiple markets. As a leading global PR firm, we offer real opportunities for development and a place to cultivate your passion.

The successful candidate will demonstrate the following key attributes:

• CLIENT AND WORK
  • Serve as key supporting strategist for digital/integrated clients, assisting in the development and execution of digital and social media programs.
  • Liaise with clients and assist in client communications, including developing and coordinating routine account management materials, timelines, client documentation and project management support.
  • Draft and manage cross‑functional team briefs, independently partnering with creative, paid and media relations team members on digital projects and collaborating on integrated deliverables.
  • Oversee digital and social content production from concept to execution, including social editorial calendar creation and creation of social media ad mockups.
  • Manage social content publishing models for clients, including educating (and selling) clients on content creation/syndication, paid promotion and social and digital platforms.
  • Understand interactive elements of complex digital/social media engagement campaigns, collaborating with traditional and digital media teams.
  • Identify ways to measure success against campaign goals and achievable outcomes.
• SELF LEADERSHIP AND TEAM EFFECTIVENESS
  • Contribute to the work plan of junior team members and help guide their work.
  • Serve as a role model to team members, producing high quality work and continually updating the manager on activity progress.
  • Proactively contribute to an inclusive team culture and consistently display behaviours that support integration.
• GROWTH AND BUSINESS DEVELOPMENT
  • Leverage understanding of the client’s business to share ideas to help grow the account organically.
  • Participate in meetings to support new business development/organic business growth opportunities as directed, including research, updating trackers and timelines.
  • Develop new business acumen through supporting the development of pitch materials and shadowing elements of a pitch.
• BUSINESS ACUMEN
  • Grow understanding of financial aspects of accounts by supporting budget tracking and invoicing, maintaining fee and out-of-pocket trackers and submitting purchase orders.
  • Support a healthy account and business through accurate time entry.
  • Maintain a thorough understanding of clients’ business and industry.
  • Familiarity with SOW to flag any out-of-scope client requests to the manager.

At least two years’ experience in a similar role, ideally within social or digital. Experience interacting with clients on a day‑to‑day basis. Ability to manage projects, meet deadlines and prioritise tasks effectively. Strong written and verbal communication skills.

Ideal Experience Required:

• Ideally you will possess many of the above skills and attributes.
• Previous experience in a similar role at an intermediate level.
• Excellent project management, digital and social skills.
• Good written and verbal communication skills.
• Commercially savvy.
• Proficient in managing at least three specialist areas – social listening, paid social, paid search, display advertising, SEO, organic content creation, influencer management and social/digital strategy development.

Join us and help make an impact. Together, we’ll set the bar, cheer each other on and multiply your potential.

Core Benefits:

• Private medical insurance.
• Group life assurance.
• Group income protection.
• Employee Assistance Programme.
• Buy or sell holiday.
• Additional life assurance cover.
• Critical illness insurance.
• Travel insurance.
• Health screening.
• Cycle to work scheme.
• Health cash plan.
• Flexible working with our 3:2 hybrid work model.
• Flexible public holidays.
• Exclusive shopping discounts and perks.
• Season ticket loan.
• Long service bonus.
• Enhanced family leave.
• Inclusive and invisible health policies.

Note from the Talent Team: We appreciate the time it takes to apply and your recent interest in Weber Shandwick. We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, due to volume we are not able to get back to everyone individually. If you have not heard back from us, you have not been successful on this occasion and we wish you all the best in your search.

At IPG DXTRA we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy, maternity, race, religion or belief and marriage and civil partnerships.