At a Glance
- Tasks: Analyse and develop marketing automation applications to enhance campaign execution.
- Company: Join ResMed, a fast-growing company focused on health and innovation.
- Benefits: Enjoy competitive salary, bonus plans, and access to career growth opportunities.
- Other info: Diverse and inclusive culture that values your unique ideas.
- Why this job: Make a real impact in marketing while working with cutting-edge technology.
- Qualifications: Bachelor's degree and 2-4 years experience in marketing automation required.
The predicted salary is between 36000 - 60000 £ per year.
We are hiring a Marketing Automation Specialist to join our team in Ireland or the UK. The primary role of the Marketing Automation Specialist is to analyze, design, develop, and maintain applications based on business requirements across business functions and regions. Key deliverables include:
- Defining data flows into and out of marketing automation platforms (e.g., Salesforce Marketing Cloud, Dotdigital).
- Building integrations with marketing automation platforms to enable seamless campaign execution.
- Troubleshooting related queries and acting as point of contact for new functionality and configuration.
- Working closely with key stakeholders, technical teams, and system administrators to define and document specifications, workflows, and schedules.
Responsibilities:
- Work in coordination with business units to understand platform requirements and advise on how requirements can best be satisfied.
- Create workflows, templates, and automated processes to run email, OTT, and SMS campaigns efficiently.
- Develop custom solutions (e.g., AMPscript) for email personalization and advanced dynamic content use cases.
- Implement extensive knowledge to develop and trigger automations for marketing automation platforms enabling seamless customer experiences across touchpoints including email, mobile, advertising, web, direct mail, sales, commerce, and service.
- Provide support to digital marketing team members across regions including North America, Latin America, Europe, Africa, and Asia to resolve issues with Marketing Cloud and related applications.
- Configure complex automations and journey builds.
- Monitor performance and maintain marketing automation platform systems according to business requirements.
- Create, modify, and update reports, dashboards, objects, fields, etc. for business stakeholders.
- Perform day-to-day administration, configuration, and troubleshooting of marketing automation platforms.
- Create and manage users; maintain user roles, profiles, access controls, security settings, etc. (User Profiles, Role Hierarchy, Sharing Rules, and Security).
- Research and recommend innovative and possible automated approaches for system administration tasks.
- Liaison with cross-functional teams to secure support for solutions.
- Understand data segmentation and cross-platform integrations (e.g., Marketing Cloud Connect).
- Collaborate and train other team members.
Qualifications and Experience:
- Bachelor’s degree in Business, Computer Science, or a related analytical field.
- 2-4 years developing and executing emails and CRM campaigns using Salesforce Marketing Cloud or Dotdigital.
- Proficient in writing custom SQL, AMPScript, and troubleshooting marketing automation platform challenges.
- Comfort developing HTML, CSS, and JavaScript.
- Experience in marketing analytics, data analysis, reporting or consumer insights.
- Knowledge of best practices in email marketing, marketing automation, and customer retention, as well as the ability to communicate them to others.
- Highly detail-oriented analytical approach and comfortable suggesting improvements.
- Ability to work autonomously with little guidance to meet project deadlines.
- Salesforce Marketing Cloud Certifications preferred.
At ResMed, all employees benefit from a bonus plan, the percentage of which depends on your position within the organisation. Competitive benefits. You also have access to a referral bonus and to ResMed's preferred shareholding programme. Internal career opportunity - joining an international fast-paced and massively growing company.
Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!
Marketing Automation Specialist employer: ResMed
At ResMed, we pride ourselves on being an exceptional employer, offering a dynamic work environment in Ireland or the UK where innovation and collaboration thrive. Our employees enjoy competitive benefits, including a bonus plan and opportunities for internal career growth within a rapidly expanding international company. We foster a diverse and inclusive culture that encourages individual expression and supports personal and professional development, making it a rewarding place to build your career as a Marketing Automation Specialist.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Automation Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ResMed and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ResMed are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ResMed on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ResMed. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Automation Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ResMed. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ResMed:Show us that you’ve done your homework! In your application, briefly mention what you admire about ResMed’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ResMed
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ResMed will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ResMed, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
