H / F Omnichannel Marketing Lead - Western Europe in London

We are hiring an Omnichannel Marketing Lead - Western Europe to join our team in Ireland, the UK or France.

Let’s talk about the team: The Omnichannel Strategy & Optimization Lead at Resmed will focus on driving regional digital strategy and performance optimization across Western Europe, ensuring that local marketing initiatives align with a unified global digital marketing framework. This senior leadership role is designed for an experienced digital marketer with agency experience, strong regional strategy skills, and a proven ability to mentor and scale performance-driven teams. The position involves evolving EMEA campaign strategies into a cohesive regional roadmap that enhances predictability, promotes shared learning, and accelerates performance maturity, while leading test-and-learn frameworks, connecting regional KPIs to enterprise goals, and optimizing campaigns for Consumer, Provider, and Brand audiences. It requires a combination of strategic thinking, operational rigor, and collaborative influence to achieve consistent campaign planning and performance excellence across Resmed’s global footprint.

Let’s talk about the role:

• Develop and maintain a regional omnichannel strategy framework that aligns regional objectives with enterprise-level goals.
• Translate global playbooks, frameworks, and optimization standards into regional omnichannel strategies and insights.
• Champion a test-and-learn culture—facilitating agile experimentation and performance improvements across markets and audience segments.
• Identify performance trends and synthesize regional learnings into actionable global guidance for campaign orchestration.
• Partner closely with Omnichannel Capability Leads (SEO, Advertising, Social, Lifecycle, Web Experience) to align strategic planning with channel expertise and innovation.
• Collaborate with internal partners in Brand, Corporate Communications, Analytics, Creative, and Marketing Ops to ensure effective campaign setup, measurement, and optimization.
• Stay current on evolving global privacy, data, and advertising regulations impacting healthcare and medical device marketing.
• Build strong relationships with regional marketing leaders and provide consultative support for strategic planning, media mix, and investment allocation.

Let’s talk about Qualifications and Experience:

• 8+ years of experience in omnichannel or digital marketing, including campaign strategy, performance marketing, and optimization.
• Significant agency experience is a benefit—including technology expertise, team leadership, client engagement, and multichannel strategy development.
• Proven track record of leading and mentoring high-performing strategists and specialists.
• Deep knowledge of digital activation strategy across paid, owned, and earned media channels.
• Experience developing and operationalizing agile testing frameworks for campaign performance improvement.
• Demonstrated success aligning global and regional strategies, with emphasis on the Western Europe markets in EMEA.
• Familiarity with digital marketing in regulated industries, particularly medical devices, healthcare, or life sciences.
• Comfortable working with platforms and tools such as Google Ads, Meta Business Suite, Amazon Ads, DV360, GA360, Looker, DataDog, WordPress, HubSpot, and A/B Tasty.
• Excellent communication, stakeholder management, and presentation skills—capable of influencing across marketing and executive levels.
• Strong analytical mindset with the ability to translate data into strategic decisions and optimization plans.
• Strong proficiency in English is required. Knowledge of French is a plus.

At ResMed, all employees benefit from a bonus plan, the percentage of which depends on your position within the organisation. Competitive benefits. You also have access to a referral bonus and to ResMed's preferred shareholding programme. Internal career opportunity - joining an international fast-paced and massively growing company.

Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!