At a Glance
- Tasks: Lead the EMEA marketing strategy and inspire a diverse team across 8 countries.
- Company: Join a dynamic company driving growth in a collaborative international environment.
- Benefits: Competitive salary, annual bonus, hybrid working, and opportunities for innovation.
- Other info: Enjoy a supportive culture with significant visibility and influence in your role.
- Why this job: Shape the future of marketing and customer growth in a fast-paced region.
- Qualifications: Senior marketing leadership experience in a multi-country B2B setting is essential.
The predicted salary is between 51750 - 63250 £ per year.
Description
ADI now has an exciting opportunity for a Head of Marketing EMEA to join our International Marketing Leadership Team based from our Head Office in Oldham, Greater Manchester.
In this strategic leadership role, you will lead the EMEA Marketing function, driving profitable growth across our branch network, ecommerce platform and sales channels.
Leading a team of 15 marketing professionals across 8 countries, you will be responsible for defining and delivering the regional marketing strategy, creating an integrated omnichannel approach to customer acquisition, engagement, retention and growth.
As the Head of Marketing EMEA, you will work closely with regional Sales Leadership, Country Management, Category Management and Ecommerce teams to ensure marketing investment delivers measurable commercial results.
Reporting to the Marketing Director, EMEA, you will play a key role in shaping the future growth of the business across the region.
- JOB DUTIES
- Define and deliver the EMEA marketing strategy aligned to regional business objectives and country priorities.
- Lead, develop and inspire a team of 15 marketers across 8 countries, creating a high-performance culture and driving collaboration across the region.
- Work closely with Sales, Ecommerce, Category Management and Country Leadership teams to deliver integrated marketing programmes that support revenue growth.
- Drive customer acquisition strategies that generate high-quality leads and convert prospects into active customers.
- Lead retention and growth marketing programmes focused on onboarding, repeat purchase, cross-sell, reactivation and customer lifetime value.
- Guide Country Marketing Managers in developing effective local marketing plans while maintaining regional consistency and best practice.
- Lead Account-Based Marketing initiatives targeting key accounts and strategic growth opportunities.
- Utilise customer insight, behavioural data and market intelligence to improve targeting, personalisation and campaign performance.
- Lead the development and optimisation of marketing automation, CRM and customer data capabilities across EMEA.
- Build scalable customer journeys across acquisition, onboarding, growth, retention and reactivation programmes.
- Establish best practices for campaign delivery, data quality, testing, reporting and measurement.
- Manage the EMEA marketing budget, ensuring strong return on investment and maximising supplier-funded marketing activities.
- Measure marketing performance through key metrics including customer growth, customer retention, conversion, pipeline contribution and revenue impact.
- YOU MUST HAVE
- Significant senior marketing leadership experience within a multi-country B2B organisation.
- Proven experience driving customer acquisition, retention and growth marketing programmes.
- Strong expertise in Marketing Automation, CRM platforms and customer data-driven marketing.
- Experience delivering successful marketing strategies across ecommerce, branch/store and sales channels.
- Strong commercial acumen with experience managing significant marketing budgets and demonstrating ROI.
- Excellent leadership, stakeholder management and communication skills.
- Ability to influence and drive change across a complex international matrix organisation.
- WE VALUE
- Experience leading geographically dispersed teams across multiple countries.
- Strong analytical skills with the ability to translate customer and performance data into actionable business insights.
- Experience implementing scalable customer lifecycle and personalisation programmes.
- Knowledge of Account-Based Marketing and advanced lead generation strategies.
- A collaborative leadership style with the ability to balance strategic thinking and hands-on execution.
- WHAT'S IN IT FOR YOU
- Competitive salary with annual bonus scheme
- Opportunity to lead marketing across a diverse and fast-growing EMEA region.
- Strategic leadership role with significant visibility and influence across the business.
- Collaborative, supportive and international working environment.
- Hybrid working and flexible approach to work.
- Opportunity to shape the future of customer growth, marketing innovation and digital transformation across EMEA.
- #LI-KN1
- #LI-HYBRID
Head of Marketing employer: Resideo
ADI Global Distribution is an exceptional employer, offering a dynamic work environment where innovation and customer excellence are at the forefront. As an Area Sales Manager, you will benefit from a competitive salary, attractive commission structure, and comprehensive training, all while working within a supportive culture that prioritises employee growth and long-term career development. With a strong presence in Bristol, Cardiff, and Exeter, you'll have the opportunity to build meaningful relationships with clients and make a significant impact in the electronic security industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Resideo and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Resideo are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Resideo on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Resideo. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Resideo. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Resideo:Show us that you’ve done your homework! In your application, briefly mention what you admire about Resideo’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Resideo
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Resideo will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Resideo, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
