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For Companies At a Glance
- Tasks: Create and implement brand strategies that resonate with our guests and enhance their experience.
- Company: Join Resident Hotels, a dynamic hotel management platform with a focus on personalised guest experiences.
- Benefits: Enjoy competitive salary, annual bonuses, online learning, and wellness programmes.
- Why this job: Be the voice of our brand and make a real impact in the hospitality industry.
- Qualifications: Experience in brand marketing, strong communication skills, and a passion for hospitality.
- Other info: Join a supportive team culture with great career development opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Resident Hotels is seeking an enthusiastic Brand Marketing Manager to join our growing team, creating personalised experiences to mirror our guests' onsite experience. Resident Hotels is a specialist Hotel Management platform that manages three hotel brands: The Resident, Sleeperz, and Cityroomz. We currently manage 10 hotels across the three brands.
The Role
As Brand Marketing Manager, you will be the guardian of the Resident Hotels brand, ensuring consistency, authenticity, and resonance across all touchpoints. You will drive brand awareness, strengthen our market positioning, and oversee marketing initiatives that inspire and engage our audiences.
Key Responsibilities
- Develop and implement a cohesive brand strategy that aligns with Resident Hotels' vision and values alongside all the brands.
- Oversee all brand communications, ensuring consistency across online and offline channels, both internally and externally.
- Manage the creation and execution of high-impact marketing campaigns, including print, digital, and experiential initiatives.
- Lead the development of brand guidelines and ensure adherence across all departments.
- Collaborate with the Digital Marketing Manager to align brand messaging with digital marketing efforts.
- Work closely with property teams to bring local culture and uniqueness into the brand story.
- Analyse market trends and competitors to identify opportunities for brand differentiation and growth.
- Partner with PR agencies and other external partners to increase brand visibility and reach.
- Monitor and evaluate campaign performance, using insights to optimise future initiatives.
- Champion the Resident Hotels brand internally and externally, fostering a strong brand culture within the organisation.
- People management and leadership skills.
About You
We are seeking a creative, strategic thinker with a strong passion for branding and hospitality. If you have experience in shaping and evolving a brand's identity while delivering impactful marketing campaigns, this is the perfect opportunity for you.
Key Skills & Experience
- Proven experience in a Brand Marketing Manager or similar role, ideally in hospitality, lifestyle, or luxury sectors.
- Strong understanding of brand strategy, positioning, and storytelling.
- Experience managing multi-channel marketing campaigns from concept to execution.
- Excellent communication and presentation skills, with the ability to inspire stakeholders.
- A creative eye and attention to detail.
- Strong project management skills, with the ability to juggle multiple priorities in a fast-paced environment.
- Knowledge of market research and ability to translate insights into actionable strategies.
- Excellent copywriting and content creation skills.
- A team player with a collaborative mindset and a passion for driving results.
We want to ensure that all our team members are engaged, motivated, and most importantly, happy. We proudly place our team members' wellbeing and career development at the heart of our business. To further support this we have put together a great range of benefits that our team members can enjoy both at and outside of work.
These include:
- Competitive Salary and Annual Salary Reviews
- Annual Bonus Scheme
- Online Learning Hub with fully bespoke L&D Programme
- Wellbeing Programme supporting mental, physical and financial health
- Employee Assistance Programme
- Cycle to Work Scheme
- Free overnight stay for new team members
- Discounted rates for yourself, friends & family at our hotels
- Freebies and Discounts with free membership to Perkbox
- Refer a Friend Bonus of £100
- Milestone rewards to celebrate work anniversaries - including additional holiday and a free stay
- Online Community to share news and celebrate successes
- Pension Contribution
- Company Sick Pay
- Complimentary snacks, drinks and weekly fruit baskets for the whole team
- Any many more...!
If you are enthusiastic, friendly and eager to learn with a genuine interest in pursuing a career in hospitality, please send us your CV – we want to hear from you!
Please note only candidates that live in the UK and who legally have the right to work in the UK should apply.
Brand Marketing Manager in Westminster employer: Resident Hotels Limited
Contact Detail:
Resident Hotels Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Marketing Manager in Westminster
✨Tip Number 1
Network like a pro! Get out there and connect with people in the hospitality industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your personality! When you get the chance for an interview or informal chat, let your passion for branding and hospitality shine through. Share your ideas and experiences that align with Resident Hotels' vision – it’ll make you memorable!
✨Tip Number 3
Research is key! Dive deep into Resident Hotels and their brands. Understand their market positioning and recent campaigns. This knowledge will help you tailor your conversations and show that you’re genuinely interested in being part of their team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re proactive and really want to be part of the Resident Hotels family. Don’t miss out on this opportunity!
We think you need these skills to ace Brand Marketing Manager in Westminster
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for branding and hospitality shine through. We want to see that you genuinely care about creating amazing experiences for our guests!
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Brand Marketing Manager role. Highlight your previous work in brand strategy and multi-channel campaigns to catch our eye!
Be Authentic: We value authenticity, so don’t be afraid to show your personality in your application. Share your unique perspective on branding and how you can contribute to our team at Resident Hotels.
Apply Through Our Website: For the best chance of getting noticed, apply directly through our website. It’s the easiest way for us to find your application and get you into the process!
How to prepare for a job interview at Resident Hotels Limited
✨Know the Brand Inside Out
Before your interview, dive deep into Resident Hotels' brands and their unique selling points. Understand their vision, values, and what sets them apart in the hospitality sector. This knowledge will help you demonstrate your passion for the brand and how you can contribute to its growth.
✨Showcase Your Creative Strategy
Prepare to discuss specific marketing campaigns you've led in the past. Highlight your creative process and how you align strategies with brand identity. Be ready to share examples of how you've used market research to inform your decisions and drive results.
✨Communicate with Confidence
As a Brand Marketing Manager, strong communication skills are key. Practice articulating your ideas clearly and confidently. Use storytelling techniques to engage your interviewers, showcasing your ability to inspire stakeholders and convey brand messages effectively.
✨Demonstrate Team Collaboration
Emphasise your experience working collaboratively across departments. Share examples of how you've partnered with teams, like digital marketing or property management, to create cohesive brand experiences. This will show that you're a team player who values collaboration in achieving brand goals.