At a Glance
- Tasks: Lead growth marketing strategies to boost electronic music event discovery and ticket sales.
- Company: Join RA, a vibrant hub for electronic music culture since 2001.
- Benefits: Enjoy flexible working, generous leave, wellness initiatives, and team events.
- Other info: Be part of a diverse team committed to community and innovation.
- Why this job: Make a real impact in the electronic music scene while developing your marketing skills.
- Qualifications: 4+ years in growth marketing with a passion for electronic music.
The predicted salary is between 48000 - 60000 £ per year.
About RA
Resident Advisor has been a home for electronic music culture since 2001.
Event discovery, ticketing, news and long-form editorial, artist profiles, original films, and a weekly mix series two decades deep.
Around 7 million people use the web platform every month, with a wider audience across our apps and other channels.
Underneath the platform sits a network of contributors and city managers across dozens of cities, which is how we stay connected to the scenes we cover rather than reporting on them from a distance.
RA is 25 years old, independent, B.
Corp certified and intent on being indispensable to the artists, promoters and audiences who make this culture.
The role
The Growth Marketing Lead owns RA's B2C growth engine: getting more people to discover the best electronic music events on RA and getting more of them through the door.
Reporting directly to the Chief Growth Officer, you will own acquisition, activation, conversion and retention across RA's web, mobile and app properties.
You will set the growth roadmap, run a continuous experimentation programme and build systems that compound rather than relying on one-off campaigns.
This is a hands-on role with real ownership.
You will be expected to prioritise ruthlessly, back your decisions with data and develop the Marketing Executive who reports to you.
It is not a role for someone who wants a strategy handed to them—you will define it, then execute it.
Responsibilities
- Growth strategy and experimentation
- Own the B2C growth strategy, aligning resources to the channels and initiatives with the highest demonstrated return
- Design and run a continuous experimentation programme across channels
- Maintain a documented backlog and a clear record of what worked, what did not and what was learned
- Build a culture of disciplined testing, measurement and iteration.
- Acquisition and conversion
- Own the acquisition and conversion funnel, from paid media, SEO, AEO and organic channels through to onboarding and first ticket purchase
- Manage the paid media budget and freelance relationships
- Grow RA Guide usage and drive adoption of our consumer app
- Develop creative, low-cost growth strategies that fit RA's culture
- Identify funnel opportunities, size their potential impact and turn insights into prioritised action.
- Retention and lifecycle
- Own CRM and lifecycle marketing end-to-end across email, push and in-app channels
- Develop onboarding, reactivation and repeat-purchase journeys
- Build segmentation and personalisation that reflect how people use RA
- Improve repeat purchase rates among the users who matter most
- Ensure engagement activity contributes to meaningful commercial outcomes
- Team and cross-functional leadership
- Lead the Marketing Executive, providing clear direction, coaching and career development
- Work closely with Product, Design, Data, Editorial and Revenue to align growth activity with company priorities
- Partner with the Product Marketing Lead where consumer and RA Pro (B2B) work intersect
- Communicate priorities, trade-offs, results and learning clearly across the business
Who we are looking for
- Four or more years' experience in growth or digital marketing, with a track record of hitting growth targets in a consumer business and the ability to explain specifically what you did, what it moved and how you knew
- Deep, hands-on experience in at least three of the following: paid social and search, CRM and lifecycle, SEO, app push and conversion-rate optimisation, alongside an appetite to build capability in the rest
- Genuine analytical fluency: you can build a funnel view, size an opportunity, judge whether a result is real and defend a decision with data
- Confidence using tools such as Mixpanel, Iterable and GA4
- A structured approach to experimentation and the discipline to stop work that is not delivering
- Strong commercial instinct—you understand that engagement metrics only matter when they contribute to revenue
- Comfort owning both strategy and execution in a lean team
- Experience managing or developing others, with a clear and supportive leadership style
- A genuine interest in electronic music and its culture. You do not need to be a DJ, but you should understand the community we serve and why credibility with it matters
What we offer you
- Generous annual leave policies aimed at promoting work-life balance
- Flexibility in working arrangements, offering hybrid or remote work options based on role requirements and location
- Matching pension schemes and/or 401k
- Comprehensive staff wellbeing initiatives, including regular activities and workplace programmes supporting mental and physical health, discounted Class Pass memberships and custom-fitted earplugs
- Company-led social events, team lunches and discounts on RA merchandise
- A paid annual volunteering allowance, encouraging contributions to community projects and charities you care about
- Regular company-wide Q&A with senior leadership, along with ongoing virtual educational training sessions for all staff
- A transparent internal company culture committed to diversity, equity and inclusion (ra. co/about/diversity)
- Active involvement in community projects within the electronic music community (ra. co/about/community)
- More about RA
We are independent and we intend to stay that way. 25 years in, RA answers to the culture it came from rather than to outside stakeholders.
That is what enables us to make decisions on a longer term basis.
Our staff, contributors and international teams are not observers.
They are part of the scenes we cover, and that is what we hire for.
Craft first, and then a genuine stake in this music rather than just a job in it.
RA has been B Corp certified since 2024, which holds us to standards on social and environmental impact we would want to meet regardless of the badge.
We especially welcome applicants from diverse backgrounds, abilities, ethnicities, experiences, gender identities, and sexual orientations.
Our values
- Electronic music is art
- We celebrate the progressive values that underpin electronic music
- We advocate for a more inclusive and equitable electronic music community
- We honour the past, present and future of electronic music
- We use innovation to empower the community
- We choose honesty over gain and purpose over profit
- We're always front left
This is a permanent position based in London. The annual salary range for this role is £48,000–£60,000.
This listing will be open for a minimum of two weeks from the 22nd September.
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Growth Marketing Lead employer: Resident Advisor
Resident Advisor (RA) is an exceptional employer that fosters a vibrant and inclusive work culture, deeply rooted in the electronic music community. With comprehensive wellbeing initiatives, opportunities for professional growth, and a commitment to diversity and inclusion, RA empowers its employees to thrive both personally and professionally. Located in London, the company offers a unique chance to contribute to a globally recognised platform while enjoying a collaborative environment that values creativity and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Resident Advisor and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Resident Advisor are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Resident Advisor on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Resident Advisor. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Resident Advisor. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Resident Advisor:Show us that you’ve done your homework! In your application, briefly mention what you admire about Resident Advisor’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Resident Advisor
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Resident Advisor will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Resident Advisor, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
