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- Tasks: Lead CRM campaigns and nurture homeowners through their renovation journey.
- Company: Join Resi, the UK's top home extension company with a vibrant culture.
- Benefits: Enjoy 33 days holiday, mental health support, and a hybrid work setup.
- Why this job: Make a real impact in a dynamic industry while growing your career.
- Qualifications: 3-5 years of CRM experience and strong analytical skills required.
- Other info: Collaborative team environment focused on personal development and inclusivity.
The predicted salary is between 36000 - 60000 ÂŁ per year.
This range is provided by Resi. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
About Resi
Resi is the UK’s number one home extension company transforming how homeowners design, plan and build. With over 10,000 projects nationwide and a 95% planning approval rate, we make architecture accessible and transparent through a digital platform that brings design, planning and build support together. Home renovation is a major life decision involving long, complex journeys and significant investment. We guide homeowners from their first search for inspiration through to finished build and referral. Through content marketing, paid marketing and partnerships with leading property portals, we reach homeowners at the very start of their journey, giving us a large, high‑intent audience and one of the biggest homeowner databases in the UK.
The Role
We’re looking for a CRM & Lifecycle Marketing Manager to nurture homeowners through this long and considered journey. You’ll own HubSpot, designing smarter audience journeys that build trust, improve conversion and turn customers into advocates. With tens of thousands of homeowners entering our funnel each year from property portals and organic channels, there’s huge scope to segment, personalise and re‑engage people at every stage. You’ll work with our content and service delivery teams to connect data insights with creative execution. Hands‑on with data, you’ll analyse performance, identify opportunities and use automation to drive engagement and conversion. As we launch new product offerings and expand into new geographies, you’ll evolve lifecycle journeys and communications to meet different customer needs and contexts.
Key Responsibilities
- Lifecycle and Nurture
- Audit and improve nurture flows including post‑registration, reactivation and referral journeys
- Build automations to engage renovators pre‑purchase and homeowners early in their journey
- Re‑engage dormant leads through targeted campaigns and sales promotions
- Increase referrals and reviews through tailored post‑project journeys
- Design and optimise lifecycle journeys aligned to our tiered product framework
- Segmentation and Personalisation
- Define and manage segments by geography, service type and funnel stage
- Use data insights to shape personalised messaging and dynamic content
- Apply a test and learn approach to optimise engagement and conversion
- CRM Ownership and Data Analysis
- Get the most from HubSpot to drive segmentation, automation and reporting
- Maintain accurate data through regular cleansing and quality checks
- Ensure reliable tracking across integrations for full funnel visibility
- Build clear reports to monitor funnel performance, engagement and ROI, linking CRM performance to revenue and lifetime value growth
- Use test and learn analysis to refine automations and journeys
- Extend analysis beyond CRM to include acquisition, attribution and ROI insights, giving a full view of marketing performance. Turn insights into actionable recommendations for the wider marketing team
- Collaboration and Integration
- Work with paid, content and product teams to ensure consistent messaging
- Feed CRM insights into the wider research hub and audience frameworks
- Support new product launches and market expansions with tailored lifecycle communications
- Work closely with our Sales team to implement CRM triggers, scripts, and automations
- Develop and manage CRM workflows as part of our referral partner communications
What We’re Looking For
- Solid experience managing CRM campaigns end to end, typically gained over 3–5 years in a hands‑on marketing role
- Strong analytical skills with experience using CRM and marketing data to drive performance
- Deep understanding of HubSpot, automation workflows and segmentation logic
- Broad marketing knowledge with the ability to connect lifecycle strategy to content and performance activity
- Experience managing long‑lead or high‑consideration journeys, ideally in property, finance or other service categories
- Excellent communication instincts with an ability to balance clarity, empathy and persuasion
Why Join Resi?
Resi are a team of ~70 people based in the heart of Oval, South London. We have a hybrid work set up where we operate three days in the office (Monday, Tuesday and Thursday) and two days from home (Wednesday and Friday). At Resi, you will have the opportunity to work differently, take control of, and really accelerate your career. Our success is all down to our wonderful people and their talent, and that’s why we treat our employees with the same respect and care as our customers. We pride ourselves in not just aiming to be the best in the industry, but also the best place to work - our collaborative, transparent and diverse culture, with a heavy focus on personal development, means that we don’t just grow homes, we grow people too. We have an ideas‑led innovation culture and we really care about creating a diverse and inclusive team - so we welcome people from all backgrounds with different perspectives, ideas and experiences to work with us. Because, at Resi, everyone has a voice, and we each know our part in shifting the needle.
We offer our employees…
- On the job mentoring, coaching and learning & development
- Access to mental health support, therapy and coaching via Plumm
- 33 days holiday (including bank holidays) within your first year, increasing to 34 with an additional day of Birthday Leave after a year of employment
- Equipment and softwares that enable you to do your best work
- The opportunity to learn from a range of industry experts you typically wouldn’t work with in a regular architecture practice
- Enhanced parental leave
- Regular company‑wide socials organised by the Resi social committee, and paid for by Resi
- Office and wider Workspace perks including snacks, fresh fruit and refreshments
- The chance to make a real impact on an ever‑changing industry
- The opportunity to work in a team of super friendly, talented and passionate people!
CRM & Lifecycle Marketing Manager employer: Resi
Contact Detail:
Resi Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM & Lifecycle Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Resi and understanding their mission. Tailor your answers to show how your skills align with their goals, especially in CRM and lifecycle marketing. This will help you stand out as a candidate who truly gets what they’re about.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms to refine your responses. Focus on articulating your experience with HubSpot and data analysis, as these are key for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the Resi team and contributing to their innovative culture.
We think you need these skills to ace CRM & Lifecycle Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of CRM & Lifecycle Marketing Manager. Highlight your experience with HubSpot and any relevant campaigns you've managed. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about lifecycle marketing and how you can help transform homeowner journeys. Be genuine and let your personality come through!
Show Off Your Analytical Skills: Since this role involves a lot of data analysis, make sure to mention specific examples where you've used data to drive performance. We love numbers, so don’t shy away from showcasing your analytical prowess!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re keen on joining our team at Resi!
How to prepare for a job interview at Resi
✨Know Your HubSpot Inside Out
Since the role heavily involves HubSpot, make sure you’re familiar with its features and functionalities. Brush up on how to create automations, segment audiences, and analyse data. Being able to discuss specific examples of how you've used HubSpot in past roles will show your expertise.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive marketing performance. Bring examples of campaigns where you’ve analysed results and made adjustments based on insights. This will demonstrate your ability to connect data with actionable strategies, which is crucial for this position.
✨Understand the Customer Journey
Familiarise yourself with the homeowner's journey in the context of home renovations. Be ready to talk about how you would nurture leads at different stages and what strategies you’d implement to re-engage dormant leads. This shows that you understand the long-term nature of the service.
✨Collaborate and Communicate
Highlight your experience working cross-functionally with teams like content, sales, and product. Prepare examples of how you’ve ensured consistent messaging and collaboration in previous roles. This will align with Resi’s emphasis on teamwork and integrated marketing efforts.