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For Companies At a Glance
- Tasks: Lead marketing efforts, create engaging content, and drive footfall to our wine sites.
- Company: Award-winning independent wine merchant with a passion for food and drink culture.
- Benefits: Competitive salary, performance bonus, staff discounts, and access to exclusive wine events.
- Other info: Join a values-led team and enjoy excellent career growth opportunities.
- Why this job: Make a real impact in a dynamic environment while sharing your love for wine.
- Qualifications: 3-5 years marketing experience, strong writing skills, and a passion for food and drink.
The predicted salary is between 33000 - 37000 £ per year.
About Reserve Wines
Reserve Wines, awarded Harper’s Number One UK Independent Wine Merchant in 2025, is on the lookout for a new internal Marketer. A fully independent wine company founded in 2003 by Kate Goodman, we operate across four sites in Greater Manchester — our flagship shop and tasting room in Didsbury, Altrincham Market House, Mackie Mayor, and Picturedrome in Macclesfield — alongside an online shop delivering nationwide and a growing wholesale and corporate channel. We’re a values-led business built on making great wine as fun and accessible as possible and a deep passion for independent food and drink culture. This is an agile and dynamic environment where you will get the chance to really make your mark and learn invaluable commercial skills. This is a hands-on marketing role with full ownership of Reserve Wines’ marketing activity across every channel.
You’ll be responsible for helping drive footfall to our sites, designing in-store marketing collateral & merchandising, building & executing our email programme, developing our corporate and wholesale channels, and making our brand come alive on social media. You’ll work closely with Kate and Helen, our Head of Operations, and you’ll own the marketing function and be accountable for its results. This is a brilliant opportunity for a marketing executive who is ready to step up, take full accountability, and make a real impact in a business where your work is visible from day one.
Content, Copy & Design
- Write compelling copy across all channels — email campaigns, website, social media, in-store signage, wholesale collateral, and corporate communications
- Create and manage the weekly email programme (Klaviyo), including commercial sends, editorial content, event promotion, and automated flows
- Develop the Reserve Wines voice — warm, knowledgeable, never pretentious — and keep it consistent everywhere
- Design and produce POS and website imagery in line with the Reserve brand
Social Media & Brand
- Own and run our social media accounts — Instagram, LinkedIn, and any emerging platforms worth testing
- Create engaging, authentic content that reflects the personality of our sites and the people behind them
- Think creatively about how to reach new audiences — collaborations, events, local partnerships, seasonal campaigns, and ideas we haven’t thought of yet
Commercial & Customer Growth
- Drive footfall to our sites through targeted marketing activity
- Develop and execute the corporate and wholesale marketing programme — reactivation campaigns, new business outreach, seasonal gifting
Customer Experience & Detail
- Consider the customer journey at all times, from first touchpoint to repeat buyer — online, in-store, and everywhere in between
- Track and report on marketing performance weekly — what you did, what worked, what you’re doing next
- Own the marketing KPIs and be comfortable being measured on results, not activity
- Manage the marketing budget and demonstrate return on investment
You have at least 3–5 years’ experience in a marketing role, ideally in retail, hospitality, food and drink, or a consumer-facing independent business. You love writing — you can turn a tasting note into a story and a product list into something someone actually wants to read. You’re confident on social media and understand what makes content perform, not just look good. You’re commercially minded — you understand that marketing exists to drive revenue and you’re motivated by seeing the numbers move. You’re genuinely passionate about food, wine, drink, and hospitality — you don’t need to be an expert, but you need to love the world we operate in. A genuine interest in wine (we’ll teach you the rest).
A salary of £33,000 - £37,000 depending on experience, with a performance-related bonus. Full ownership of the marketing function in an award-winning, founder-led business. Staff discount across all Reserve Wines sites. Employee Assistance programme and wellbeing support. Access to Hospitality Rewards app with hundreds of discounts and offers. Regular access to tastings, wine events, supplier visits, and the best part of the job — being surrounded by great wine and great people.
We’d love to see examples of your work — campaigns you’ve run, copy you’ve written, social content you’re proud of.
Marketing Executive/Senior Executive employer: Reserve Wines
Contact Detail:
Reserve Wines Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive/Senior Executive
✨Tip Number 1
Get your networking game on! Reach out to people in the wine and marketing industries, attend events, and connect with potential colleagues. You never know who might have a lead or insight that could help you land that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns, copywriting, and social media content. This will give you an edge and demonstrate your ability to make the Reserve Wines brand come alive.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to Reserve Wines and express your interest in working with them. A friendly email or message can go a long way in making a memorable impression.
✨Tip Number 4
Stay updated on industry trends! Follow wine and marketing blogs, podcasts, and social media accounts. This knowledge will not only help you in interviews but also show your genuine passion for the food and drink culture that Reserve Wines embodies.
We think you need these skills to ace Marketing Executive/Senior Executive
Some tips for your application 🫡
Show Your Passion for Wine: When you're writing your application, let your love for wine and the food and drink culture shine through. We want to see that you genuinely care about what we do at Reserve Wines!
Tailor Your Copy: Make sure to adapt your writing style to match our brand voice — warm, knowledgeable, and never pretentious. This is your chance to show us how you can create engaging content that resonates with our audience.
Highlight Your Experience: Don’t forget to showcase your relevant marketing experience! Whether it’s campaigns you've run or social media content you've created, we want to see how your background aligns with the role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important details about the role!
How to prepare for a job interview at Reserve Wines
✨Know Your Wine and Marketing
Brush up on your wine knowledge and marketing strategies before the interview. Understand Reserve Wines' brand voice and how they engage with their audience. This will help you demonstrate your passion for the industry and show that you're ready to contribute from day one.
✨Showcase Your Creativity
Prepare examples of past marketing campaigns you've executed, especially those that drove footfall or engagement. Be ready to discuss how you can bring fresh ideas to Reserve Wines, whether it's through social media content or in-store promotions.
✨Be Data-Driven
Since this role involves tracking marketing performance, come prepared with insights on how you've used data to inform your marketing decisions. Discuss specific KPIs you've managed and how you measured success in previous roles.
✨Engage with Their Values
Reserve Wines is all about making wine fun and accessible. During the interview, connect your personal values with theirs. Share why you’re passionate about independent food and drink culture and how you can help enhance their customer experience.