Senior Manager, Global Marketing

By joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.

Lunaphore is now part of the Spatial Biology Division of Bio-Techne. Lunaphore provides solutions based on a groundbreaking chip technology that can extract spatial proteomic and transcriptomic data from tumors and other tissues, transforming any assay into multiplex spatial biology with an intuitive approach. We are looking for a Senior Manager, Global Marketing to lead the Global Marketing team of Lunaphore, a Bio-Techne brand. The Senior Manager, Global Marketing will report to the Senior Director, Product Strategy and Marketing and be responsible for managing the Lunaphore Marketing team, defining the Marketing strategy and targets, and ensuring the execution of the Annual Marketing plan, to increase the visibility and reputation of Lunaphore’s products and feed the sales pipeline across all territories.

Main responsibilities:

• Define, direct and supervise the strategy and activities of the Marketing team, including its budget, activities, timelines and results.
• Define and ensure execution of the Annual Marketing Strategy and Tactical Plan.
• Establish goals and ensure achievement of sales opportunity generation targets to feed the sales pipeline, by generating high quality leads across a multi-channel strategy, and developing effective nurturing and qualification funnels.
• Lead, supervise and review the activities of the Product Marketing team, including the creation of collateral needed for product promotion and educational activities, including product brochures, sales decks, website pages, among others, as well as the planning and execution of promotional campaigns.
• Regularly monitor Commercial activities and ensure swift response to the needs and requests of the Commercial Team to ultimately increase sales effectiveness.
• Lead, supervise and review the activities of the Events team, to ensure Lunaphore’s presence at scientific events, including congresses, webinars, roadshows and seminars, contributing to raising awareness and reputation about the company and its products, and to increase commercial traction.
• Lead, supervise and review the activities of the Scientific Marketing team to effectively prioritize, request, forecast and disseminate data, generated both internally and externally, to support Marketing efforts and increase scientific reputation.
• Ensure the development of scientific marketing collateral such as scientific presentations and posters for events, as well as collateral and tools to support the Commercial Team efforts.
• Lead, supervise and review the Marketing Operations activities, including website and CRM development, lead gen and qualification system architecture and integration, digital marketing activities, as well as regular tracking, reporting and optimization of all Marketing activities across the company.
• Ensure effectiveness and compliance with the highest standards of customer-facing communication across the organization, including consistency in product branding and positioning and messaging for optimal product differentiation from the competition, by providing trainings and resource sharing tools to internal teams and external partners.
• Build processes and communication channels across different departments of the Lunaphore and other Bio-Techne organizations to ensure strategic alignment, content quality control, coordination and visibility of Marketing efforts.

Required qualifications:

• Master degree in Life Sciences or related field, or Degree in Marketing with an excellent level of scientific understanding.
• At least 8 years of experience in a Life Sciences Marketing role, working with high-capex products in emerging markets.
• A good understanding of spatial biology, single-cell or histopathology fields in research and/or diagnostic markets.
• Thorough experience launching and selling products in the academic, biopharma and CRO market segments.
• At least 5 years of personnel management experience in an equivalent role, managing mid-sized teams of 5-10 people.
• Fluent in English, oral and written.

Required soft skills:

• Strategic and creative thinking.
• Excellent communicator on both general and technical content.
• Excellent sense of visual communication.
• Good managerial skills, with the ability to motivate and direct heterogeneous teams.
• Excellent organizational skills and capability to manage deadlines.
• Self-driven. Goal and result-oriented.

Why Join Bio-Techne:

• We offer competitive wages along with extensive benefits for employees and their families.
• We invest in our employees’ financial futures through retirement programs and an employee stock purchase plan.
• We help our employees develop their careers through mentorship, promotional opportunities, training and development, internship programs, and more.
• We offer an international and diverse working environment, enriched by employee resource groups; volunteer and charity events; and employee events that build a culture of caring and belonging.
• We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table.

Bio-Techne is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

To protect the interests of all, Bio-Techne will not accept unsolicited resumes from any source other than a candidate application. Any unsolicited resumes sent to Bio-Techne will be considered Bio-Techne property.

About Us: Bio-Techne empowers researchers in Life Science and Clinical Diagnostics by providing high-quality reagents, instruments, custom manufacturing, and testing services. Our family of brands creates a unique portfolio of products and services. Science is our passion; it drives us to collaborate, develop, and manufacture award-winning tools that help researchers achieve reproducible and consistent results.