Regional Account Manager in Croydon

Regional Client Commercial Manager | London & South East | Competitive salary + 15% bonus + car allowance

There are account management roles where you inherit a list of customers, keep everybody happy and make sure the numbers tick along. This isn't one of them.

ReQuire are working with an established national organisation operating across the independent electrical retail sector, looking to appoint an experienced commercial professional to take ownership of a strategically important London & South East territory.

The opportunity is about getting close to independent business owners, understanding what makes their individual businesses tick and using your commercial experience to help them grow, whilst delivering significant growth for the wider organisation. You'll inherit an established network, but the expectation is very much to develop it.

The Opportunity

You’ll become the primary commercial contact for independent retailers across your region, spending much of your time out in the field building relationships, reviewing performance and identifying where further opportunities exist.

That might involve increasing product penetration, developing ranges, introducing new commercial initiatives, supporting promotional activity or identifying completely new opportunities within an account.

You’ll have the autonomy to manage your territory and build strong relationships, but you’ll also have access to a wider commercial, marketing, purchasing and supply network to help turn good ideas into results.

What You’ll Be Doing

• Building trusted, long-term relationships with independent business owners
• Taking commercial ownership of a high-value London & South East territory
• Identifying opportunities to grow sales, product penetration and market share
• Developing existing accounts whilst identifying potential new customers
• Using performance data to understand where opportunities exist and turning that insight into action
• Supporting customers with commercial planning, promotions and product strategy
• Introducing and developing new product ranges across your customer network
• Sharing competitor activity and market intelligence with the wider business
• Collaborating internally on wider commercial and B2B opportunities
• Delivering against clear regional growth and sales targets

What Are We Looking For?

We’re looking for someone who can demonstrate a strong track record within field sales, commercial management or account development across electrical retail, appliances or a closely related product-led environment.

You’ll understand how to develop a territory rather than simply service it.

Experience working with independent retailers, dealer networks, distributors, buying groups or multi‑brand suppliers would be particularly relevant. You’ll be comfortable sitting opposite a business owner, understanding their commercial challenges and having credible conversations around performance, products, margin and growth.

Just as importantly, there needs to be evidence of what you’ve achieved.

Perhaps you’ve increased ranging within existing customers, opened new accounts, grown a territory, introduced new brands or categories, improved margin or consistently delivered ahead of target.

We’re looking for someone who can point to genuine commercial results.

The Person

You’ll naturally be good with people, but this role requires more than relationship building.

You’ll be commercially curious, confident with numbers and able to look at an account and ask, "Where's the opportunity here?"\

You’ll be proactive, credible and comfortable working autonomously across a sizeable territory. You’ll enjoy being out with customers and building relationships, but equally you’ll understand that ultimately those relationships need to translate into commercial performance.

What Does Success Look Like?

• Within your first year, you’ll have established yourself as a trusted commercial partner across the region.
• You’ll know your customers, understand their businesses and have clear plans for where the growth opportunities sit.
• Most importantly, you’ll be able to demonstrate measurable improvements across sales, product penetration, customer engagement and overall territory performance.
• For someone who knows the electrical or appliance market, understands independent retail and enjoys combining strong relationships with genuine commercial responsibility, this is an opportunity to take ownership of an important territory and make a very visible impact.