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- Tasks: Drive growth for our LLM gateway platform and optimise user acquisition.
- Company: Join a fast-growing tech company with a proven product and massive market potential.
- Benefits: Generous compensation, equity options, and full ownership of your role.
- Why this job: Make a real impact in the AI space and own the growth function.
- Qualifications: 3+ years in growth marketing, especially in self-serve SaaS.
- Other info: Work directly with founders and enjoy a dynamic, entrepreneurial environment.
Own self-serve growth and drive the metrics that matter for our LLM gateway platform.
About the role
We are looking for a Growth Lead to own and scale our self-serve business. You will drive acquisition, activation, conversion, and retention, working directly with our founders to build the growth engine for our LLM gateway platform. With 25,000+ developers using Requesty and $1.5M ARR, we are at an inflection point. The product is proven, the market is exploding, and we need someone to turn growth from a function into a science. This is an opportunity to own growth at a product-led company in one of the fastest-growing categories in tech. You will have autonomy to experiment, data to optimize, and direct impact on our trajectory.
What you will do
- Own the self-serve funnel: Drive acquisition, activation, conversion, and retention metrics across the entire user journey.
- Scale digital channels: Own and optimize SEO, paid media (search, display, social), content marketing, and emerging channels like Generative Engine Optimization (GEO).
- Partner with Engineering: Work closely with the engineering team to optimize onboarding flows, feature adoption, and monetization strategies.
- Build a growth machine: Establish frameworks for experimentation, A/B testing, and data-driven decision making across all growth initiatives.
- Optimize for developers: Craft messaging, content, and campaigns that resonate with technical audiences (developers, AI engineers, technical decision-makers).
- Find growth hacks: Identify and validate unconventional growth opportunities through community building, developer advocacy, partnerships, viral loops, and emerging AI discovery surfaces.
- Drive the metrics: Define, track, and improve key growth KPIs including CAC, LTV, activation rate, conversion rate, retention, payback period, and channel ROI.
What we are looking for
- 3+ years of growth marketing experience in PLG (product-led growth) or self-serve SaaS companies.
- Proven track record scaling self-serve acquisition and driving measurable growth across the full funnel.
- Deep expertise in digital marketing channels including SEO, paid acquisition, content, lifecycle/email marketing, and conversion optimization.
- Data-driven mindset: You live and breathe metrics, run experiments constantly, and let data guide decisions.
- Developer marketing experience: You understand how to market to technical audiences and speak their language.
- Scrappy and entrepreneurial: Comfortable wearing multiple hats, moving fast, and finding creative solutions with limited resources.
- Ownership mentality: You thrive on autonomy and take full responsibility for outcomes.
Bonus points
- Worked at a developer tools or infrastructure company (Vercel, Supabase, Stripe, Cloudflare, etc.).
- Familiarity with AI/ML tools and the LLM ecosystem.
- Early experimentation with Generative Engine Optimization (ChatGPT, Perplexity, Gemini visibility).
- Experience building developer communities or running technical content programs.
- Background in product management or engineering so you can talk shop with developers.
Why join us
- Massive market opportunity: Every company building with AI needs an LLM gateway. We are positioned to become the infrastructure layer for the AI era (the "Cloudflare for AI").
- Proven product-market fit: 25k+ developers, $1.5M ARR, and we are just getting started. The product works, developers love it, and now it is time to pour fuel on the fire.
- Full ownership: This isn’t a cog-in-the-machine role. You will own the entire growth function, work directly with founders, and have direct impact on company trajectory.
- Founding team equity: Generous compensation package with significant equity. You will share in the upside you create.
Growth employer: Requesty
Contact Detail:
Requesty Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend meetups, webinars, or even online forums where developers hang out. You never know who might have a lead on your dream job!
✨Tip Number 2
Show off your skills! Create a personal project or a portfolio that highlights your growth marketing expertise. This is your chance to demonstrate how you can drive metrics and make an impact, just like we do at StudySmarter.
✨Tip Number 3
Don’t be shy about reaching out directly! If you see a company you love, drop them a message on LinkedIn or their website. Express your interest and share how you can contribute to their growth journey.
✨Tip Number 4
Keep learning and experimenting! Stay updated on the latest trends in growth marketing and AI. Join online courses or workshops to sharpen your skills, and remember to apply through our website for the best opportunities!
We think you need these skills to ace Growth
Some tips for your application 🫡
Show Your Growth Mindset: When you're writing your application, make sure to highlight your experience with growth marketing. We want to see how you've driven acquisition and retention in the past, so share specific metrics and results that showcase your impact.
Speak Our Language: Since we're all about tech and developers, use language that resonates with our audience. If you've worked with technical teams or have experience in developer marketing, let us know! It’ll show us you understand the space and can connect with our users.
Be Data-Driven: We love a good data story! In your application, mention how you've used data to inform your decisions and drive growth. Whether it's A/B testing or tracking key KPIs, we want to see how you’ve leveraged metrics to optimise your strategies.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Requesty
✨Know Your Metrics
Before the interview, brush up on key growth metrics like CAC, LTV, and conversion rates. Be ready to discuss how you've used these metrics in past roles to drive growth. This shows you understand the numbers that matter and can speak their language.
✨Showcase Your Growth Hacks
Prepare examples of unconventional growth strategies you've implemented. Whether it's community building or viral loops, having specific stories will demonstrate your creativity and scrappy mindset. Make sure to highlight the results of these initiatives!
✨Understand Developer Needs
Since this role focuses on marketing to technical audiences, be prepared to discuss how you’ve tailored messaging and campaigns for developers. Familiarise yourself with common pain points they face and how your previous work addressed those challenges.
✨Emphasise Experimentation
Talk about your experience with A/B testing and data-driven decision-making. Share specific examples where experimentation led to significant improvements in acquisition or retention. This will show that you’re not just a marketer, but a growth scientist.