At a Glance
- Tasks: Lead and optimise global lead generation and marketing automation systems.
- Company: Dynamic company focused on client experience and innovation.
- Benefits: Flexible hours, hybrid model, health subsidies, and paid training days.
- Other info: Join a welcoming team with frequent social events and opportunities for growth.
- Why this job: Make a real impact in a fast-paced environment with diverse perspectives.
- Qualifications: 5+ years in B2B lead generation and expertise in CRM platforms.
The predicted salary is between 50000 - 65000 € per year.
As our new Lead Generation Manager, you will own the architecture, execution, and optimization of RepRisk’s global lead generation and marketing automation engine. Based in London, UK, or in Berlin, Germany, you will be part of our global Client Experience division and report to the Associate Director, Digital Channels. This hands‑on, systems‑driven role is positioned within the MarComms team and works closely with marketing and sales operations members to build and scale automated systems and processes that fuel our pipeline from first touch to marketing qualified lead and handover to sales.
Responsibilities
- Lead Pardot/HubSpot implementation, configuration, and integration with Salesforce (including field mapping, sync behavior, validation rules, and automation dependencies).
- Design, build, and maintain complex marketing automation workflows (lead routing, scoring, grading, suppression logic, re‑engagement).
- Apply a multichannel approach to lead generation to maximize touchpoints and conversion rates.
- Continuously monitor and optimize campaigns to improve performance and increase efficiency in lead qualification before handover to sales.
- Track, analyze, and report on campaign performance, providing clear insights to commercial stakeholders and senior leadership.
- Act as the internal technical authority for marketing automation, including documentation, governance, and good practices.
- Provide guidance, training, and support to internal teams to ensure effective and scalable use of marketing systems.
Qualifications
- Bachelor’s degree or equivalent professional experience in B2B marketing, technology, or digital growth roles.
- 5 years+ professional experience in lead generation and marketing automation roles within a B2B environment.
- Advanced expertise in CRM and marketing automation platforms, including Salesforce, HubSpot, and Pardot.
- Proven track record for delivering and optimizing marketing automation systems in a fast‑paced environment.
- Strong data‑driven mindset, with the ability to interpret performance metrics and translate them into actionable improvement strategies.
- Solid understanding of marketing KPIs, including funnel conversion metrics and email performance.
- Strong stakeholder management skills, with the ability to communicate effectively with marketing leadership and cross‑functional teams.
- Ability to work both autonomously and collaboratively in a global environment.
- Fluent in English; additional languages are a plus.
Benefits
- Flexible working hours and a hybrid model (with home office days).
- Up to 4 weeks per year working abroad, subject to policy and approvals.
- Paid training and volunteering days, plus charity donation matching.
- Health & fitness subsidy to support your well‑being.
- Frequent team and social events that bring our global community together.
- A welcoming office environment with complimentary coffee, refreshments, fresh fruit, and healthy snacks.
- A company that embraces diversity and values different perspectives.
Please note that we will only consider candidates with a valid work permit.
Manager, Lead Generation employer: RepRisk
RepRisk is an exceptional employer that fosters a dynamic and inclusive work culture, offering flexible working hours and a hybrid model to support work-life balance. With opportunities for professional growth through paid training and volunteering days, employees are encouraged to thrive in their roles while contributing to meaningful projects. Located in vibrant cities like London and Berlin, the company promotes a collaborative environment with frequent team events and a strong commitment to employee well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Lead Generation
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your achievements in lead generation and marketing automation. It’s a great way to stand out from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions related to lead generation and marketing automation. We recommend using the STAR method to structure your answers – it really helps!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Manager, Lead Generation
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Lead Generation Manager role. Highlight your experience with marketing automation tools like Pardot and HubSpot, and showcase any relevant achievements in lead generation. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about lead generation and how your skills align with our needs. Be sure to mention your data-driven mindset and any successful campaigns you've managed.
Showcase Your Technical Skills:Since this role involves a lot of technical work, don’t shy away from showcasing your expertise in CRM and marketing automation platforms. We love seeing candidates who can demonstrate their ability to optimise systems and processes effectively.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, we can't wait to hear from you!
How to prepare for a job interview at RepRisk
✨Know Your Tools Inside Out
Make sure you’re well-versed in the marketing automation platforms mentioned in the job description, like Pardot, HubSpot, and Salesforce. Familiarise yourself with their features, especially around lead generation and campaign optimisation, so you can confidently discuss how you've used them in past roles.
✨Showcase Your Data Skills
Prepare to talk about your experience with data analysis and performance metrics. Bring examples of how you've tracked and improved campaign performance in previous positions. This will demonstrate your data-driven mindset and ability to translate insights into actionable strategies.
✨Understand the Multichannel Approach
Brush up on multichannel lead generation strategies. Be ready to discuss how you’ve maximised touchpoints and conversion rates in your past roles. This shows that you understand the importance of a comprehensive approach to lead generation.
✨Communicate Effectively
Since stakeholder management is key for this role, practice articulating your ideas clearly and concisely. Think of examples where you’ve successfully collaborated with cross-functional teams or communicated complex information to non-technical stakeholders.
