At a Glance
- Tasks: Lead the design and optimisation of our global lead generation systems.
- Company: Join RepRisk, a leading Data as a Service company driving positive change.
- Benefits: Enjoy flexible hours, hybrid work, health subsidies, and paid volunteering days.
- Other info: Work in a vibrant office with free snacks and a focus on well-being.
- Why this job: Make a real impact in a mission-driven environment with a diverse team.
- Qualifications: 5+ years in B2B marketing automation; expertise in Salesforce and HubSpot required.
The predicted salary is between 50000 - 65000 £ per year.
About Us
RepRisk is the world’s most respected Data as a Service (DaaS) company for reputational risks and responsible business conduct. Our mission is to provide transparency on business conduct risks to drive positive change. Combining advanced AI with deep human expertise, and a proven methodology at the core, RepRisk’s solutions bring performance and peace of mind, enabling clients to know more, be sure, and act faster. With our values of intellectual honesty and humility, operational excellence, and openness and respect, our diverse teams of talented experts are pioneering solutions that enable clients to make better informed decisions. Headquartered in Zurich, and with offices in Toronto, New York, London, Berlin, Manila, and Tokyo, we stay close to clients and bring an independent lens to the industry. United by our shared belief in the power of data, our 400 people are proud to be setting the global standard for business conduct data and driving positive and meaningful change through transparency.
We Offer
- A diverse, multicultural, and mission‑driven workplace where your impact truly matters.
- Flexible working hours and a hybrid model (with home office days).
- Up to 4 weeks per year working abroad, subject to policy and approvals.
- Paid training and volunteering days, plus charity donation matching.
- Health & fitness subsidy to support your well‑being.
- Frequent team and social events that bring our global community together.
- A welcoming office environment with complimentary coffee, refreshments, fresh fruit, and healthy snacks.
- A company that embraces diversity and values different perspectives.
Job Description
As our new Lead Generation Manager, you will own the architecture, execution, and optimization of RepRisk’s global lead generation and marketing automation engine. Based in London, UK, or in Berlin, Germany, you will be part of our global Client Experience division and report to the Associate Director, Digital Channels. This is a hands‑on, systems‑driven role positioned within the MarComms team, working closely with marketing and sales operations team members. You will be responsible for building and scaling the automated systems and processes that fuel our pipeline — from first touch to marketing qualified lead and handover to sales. You will be accountable for the performance and reliability of our marketing automation ecosystem, where the quality and precision of execution directly influence pipeline generation and commercial outcomes.
You will also:
- Lead Pardot/Hubspot implementation, configuration, and integration with Salesforce (including field mapping, sync behavior, validation rules, and automation dependencies).
- Design, build, and maintain complex marketing automation workflows (lead routing, scoring, grading, suppression logic, re‑engagement).
- Apply a multichannel approach to lead generation to maximize touchpoints and conversion rates.
- Continuously monitor and optimize campaigns to improve performance and increase efficiency in lead qualification before handover to sales.
- Track, analyze, and report on campaign performance, providing clear insights to commercial stakeholders and senior leadership.
- Act as the internal technical authority for marketing automation, including documentation, governance, and good practices.
- Provide guidance, training, and support to internal teams to ensure effective and scalable use of marketing systems.
Qualifications
- Bachelor’s degree or equivalent professional experience in B2B marketing, technology, or digital growth roles.
- 5 years+ professional experience in lead generation and marketing automation roles within a B2B environment.
- Advanced expertise in CRM and marketing automation platforms, including Salesforce, HubSpot, and Pardot.
- Proven track record for delivering and optimizing marketing automation systems in a fast‑paced environment.
- Strong data‑driven mindset, with the ability to interpret performance metrics and translate them into actionable improvement strategies.
- Solid understanding of marketing KPIs, including funnel conversion metrics and email performance.
- Strong stakeholder management skills, with the ability to communicate effectively with marketing leadership and cross‑functional teams.
- Ability to work both autonomously and collaboratively in a global environment.
- Fluent in English, additional languages are a plus.
Additional Information
Please note that we will only consider candidates with a valid work permit.
Manager, Lead Generation employer: RepRisk AG
RepRisk is an exceptional employer that fosters a diverse and multicultural workplace, where your contributions have a meaningful impact on driving positive change in business conduct. With flexible working hours, opportunities for remote work, and a strong emphasis on employee well-being through health subsidies and paid volunteering days, RepRisk prioritises work-life balance and personal growth. Located in vibrant cities like London and Berlin, employees enjoy a collaborative environment enriched by frequent team events and a commitment to diversity, making it an ideal place for those seeking a rewarding career in lead generation and marketing automation.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Lead Generation
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for RepRisk AG and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like RepRisk AG are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with RepRisk AG on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at RepRisk AG. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Manager, Lead Generation
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit RepRisk AG. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of RepRisk AG:Show us that you’ve done your homework! In your application, briefly mention what you admire about RepRisk AG’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at RepRisk AG
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at RepRisk AG will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At RepRisk AG, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
