At a Glance
- Tasks: Lead the design and optimisation of our global lead generation and marketing automation systems.
- Company: Join RepRisk, a leading Data as a Service company driving positive change.
- Benefits: Enjoy flexible hours, health subsidies, and paid training days.
- Other info: Work in a collaborative environment with opportunities for personal growth.
- Why this job: Make a real impact in a mission-driven workplace with a diverse team.
- Qualifications: 5+ years in lead generation with expertise in CRM and marketing technologies.
The predicted salary is between 63000 - 77000 £ per year.
RepRisk is the world’s most respected Data as a Service (DaaS) company for reputational risks and responsible business conduct. Our mission is to provide transparency on business conduct risks to drive positive change. Combining advanced AI with deep human expertise, and a proven methodology at the core, RepRisk’s solutions bring performance and peace of mind, enabling clients to know more, be sure, and act faster.
We offer a diverse, multicultural, and mission-driven workplace where your impact truly matters. You’ll join a collaborative team that values openness, respect, and work-life balance. What you can expect:
- Flexible working hours and a hybrid model (with home office days).
- Up to 4 weeks per year working abroad, subject to policy and approvals.
- Paid training and volunteering days, plus charity donation matching.
- Health & fitness subsidy to support your well-being.
- Frequent team and social events that bring our global community together.
- A welcoming office environment with complimentary coffee, refreshments, fresh fruit, and healthy snacks.
- A company that embraces diversity and values different perspectives.
As our new Lead Generation Manager, you will own the architecture, execution, and optimization of RepRisk’s global lead generation and marketing automation engine. Based in London, UK, or in Berlin, Germany, you will be part of our global Client Experience division and report to the Associate Director, Digital Channels. This is a hands-on, systems-driven role positioned within the MarComms team, working closely with digital channels and sales operations team members. You will be responsible for building and scaling the automated systems and processes that fuel our pipeline - from first touch to marketing qualified lead and handoff to sales - based on industry best practices. As Lead Generation Manager, you will have advanced technical expertise and a deep understanding of lead generation tactics.
Key responsibilities
- Lead Hubspot implementation, configuration, and integration with Salesforce CRM (including field mapping, sync behavior, validation rules, and automation dependencies).
- Design, build, and maintain complex marketing automation workflows (lead routing, scoring, grading, suppression logic, re-engagement).
- Apply a multichannel approach to lead generation to maximize touchpoints and conversion rates.
- Continuously monitor and optimize campaigns to improve performance and increase efficiency in pre-qualifying leads before passing them to sales.
- Track and analyze key metrics from lead generation campaigns and report on performance to the wider commercial team and senior leaders.
- Act as the internal technical authority for marketing automation, including documentation and governance.
- Provide guidance, training, and support to internal teams to ensure optimal performance.
Qualifications
- Bachelor’s degree or equivalent professional experience in B2B marketing, technology, or digital growth roles.
- 5 years+ professional experience in lead generation and marketing automation roles.
- Advanced understanding and experience of CRM systems and marketing technologies, including Salesforce, HubSpot and Pardot.
- Proven track record for delivering marketing automation projects in a fast-paced environment, with the ability to meet deadlines.
- Data-driven mindset with the ability to interpret analytics and convert insights into actionable strategies.
- Strong understanding of marketing KPIs, such as email marketing and marketing conversion metrics.
- Excellent communication skills - written, verbal, and interactive - with the ability to liaise with stakeholders, particularly marketing leadership, and a strong interest in marketing technology and systems.
- Ability to work both autonomously and collaboratively.
- Proficiency in English, every other language is a plus.
Please note that we will only consider candidates with a valid work permit.
Lead Generation Manager employer: RepRisk AG
RepRisk is an exceptional employer, offering a diverse and multicultural workplace where your contributions genuinely matter. With flexible working hours, a hybrid model, and opportunities for paid training and volunteering, employees enjoy a supportive environment that prioritises work-life balance and well-being. Located in London, you will be part of a collaborative team that values openness and respect, while driving meaningful change through transparency in business conduct.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Generation Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for RepRisk AG and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like RepRisk AG are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with RepRisk AG on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at RepRisk AG. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Lead Generation Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit RepRisk AG. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of RepRisk AG:Show us that you’ve done your homework! In your application, briefly mention what you admire about RepRisk AG’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at RepRisk AG
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at RepRisk AG will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At RepRisk AG, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
