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For Companies At a Glance
- Tasks: Manage CRM channels and strategies to boost customer engagement and conversion.
- Company: Dynamic fashion brand with a focus on innovation and collaboration.
- Benefits: Generous holiday, wellness days, staff discounts, and a company bonus scheme.
- Why this job: Join a creative team and shape the future of our CRM strategy in fashion.
- Qualifications: Experience in CRM and DTC Email/SMS Marketing, preferably in fashion.
- Other info: Work in a vibrant office with opportunities for personal and professional growth.
The predicted salary is between 35000 - 45000 £ per year.
Key Roles & Responsibilities
- Manage the daily implementation and execution of our CRM channels and strategy; Email, SMS, App/Loyalty.
- Plan and schedule campaigns to align with our product launch calendar and wider marketing KPIs and strategy.
- Build and refine existing workflows & automations to maximise conversion and engagement.
- A/B testing and optimisation of subject lines, content, send times, and segmentation.
- Managing deliverability, list hygiene, and compliance (GDPR/PECR).
- Liaising and collaborating with the Digital and merchandising teams to help guide and plan the CRM strategy and sending schedules.
- Manage and maximise relationships with third‑party apps and software providers that fall under the CRM Manager's responsibility.
- Identify and keep up to date with key trends and emerging technologies to excel the brand's CRM and overall Email Marketing performance.
- Be involved in the management of our internal reporting and other Business Intelligence tools in order to build customer profiling that feeds into overall CRM strategy.
- Reporting and analysis of CRM and Email/SMS Marketing activity and performance to the wider Digital team and other senior brand stakeholders.
What you’ll need:
- Great attention to detail and be extremely well organised.
- Be data‑driven with a creative flair.
- Have the ability to work in a fast‑paced environment and deliver against tight and short deadlines.
- Have self‑confidence and the ability to influence.
- Knowledge of the brand, customer base and tone of voice.
- Able to commute to our Manchester studio full‑time.
Your experience:
- Previous CRM experience.
- Proven experience in DTC Email & SMS Marketing within the fashion industry.
- Ometria or Klaviyo experience preferred.
- HTML knowledge is ideal.
Benefits:
- Enhanced annual leave with length of service.
- 25 x days holiday per year.
- Annual Leave Purchase Scheme.
- Wellbeing Day.
- Company bonus scheme.
- Staff discount.
- £1,000 annual company gift card.
- Pension scheme.
- Private medical insurance.
- Onsite gym and personal trainers.
Working Pattern: 4 days in office - 1 day WFH
Location: Unit 1 Northgate Close, Horwich, Bolton, BL6 6PQ
CRM Manager Ecommerce · Head Office in Bolton employer: Representclothing
Contact Detail:
Representclothing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager Ecommerce · Head Office in Bolton
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous CRM campaigns and results. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its CRM strategies. Be ready to discuss how you can enhance their email and SMS marketing efforts with your experience and creativity.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace CRM Manager Ecommerce · Head Office in Bolton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM Manager role. Highlight your previous experience in DTC Email & SMS Marketing, especially within the fashion industry. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for CRM and how you can contribute to our strategy. Don’t forget to mention any specific tools like Ometria or Klaviyo that you’ve worked with.
Show Off Your Data Skills: Since we’re all about being data-driven, make sure to include examples of how you've used data to optimise campaigns in the past. A/B testing and reporting are key, so let us know how you’ve nailed these!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Representclothing
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies, especially in email and SMS marketing. Brush up on tools like Ometria or Klaviyo, as familiarity with these platforms will give you an edge. Be ready to discuss how you've used data to drive engagement and conversion in your previous roles.
✨Showcase Your Creativity
While being data-driven is crucial, don’t forget to highlight your creative side! Prepare examples of successful campaigns where you’ve optimised subject lines or content. Discuss any A/B testing you've conducted and the results you achieved to demonstrate your innovative approach.
✨Be Ready to Talk Trends
Stay updated on the latest trends in CRM and email marketing, especially within the fashion industry. Bring insights about emerging technologies that could enhance the brand's CRM strategy. This shows your passion for the field and your commitment to keeping the brand ahead of the curve.
✨Collaboration is Key
Since the role involves liaising with digital and merchandising teams, prepare to discuss your experience working collaboratively. Share specific examples of how you’ve successfully managed relationships with third-party apps or software providers, and how this has benefited your previous employers.