At a Glance
- Tasks: Execute CRM campaigns and enhance customer loyalty through innovative strategies.
- Company: Join Represent, a leading British luxury fashion label with a commitment to excellence.
- Benefits: Enjoy 25 days holiday, staff discounts, and a £1,000 annual gift card.
- Other info: Work in a fast-paced environment with excellent career growth opportunities.
- Why this job: Be part of a dynamic team shaping the future of luxury fashion.
- Qualifications: Experience in CRM or digital marketing, especially in fashion or retail.
The predicted salary is between 51750 - 63250 £ per year.
About Represent
Founded in 2011 by brothers George and Mike Heaton, Represent is a British luxury fashion label.
Every garment is the result of meticulous design and expert craftsmanship, embodying relentless effort, refinement, and constant progression.
Our mission is simple: to build the best brand in the world.
About Represent
Founded in 2011 by brothers George and Mike Heaton, Represent is a British luxury fashion label.
Every garment is the result of meticulous design and expert craftsmanship, embodying relentless effort, refinement, and constant progression.
Our mission is simple: to build the best brand in the world.
With exciting global launches, events, and activations happening weekly across Marketing, Wholesale, and Retail, the CRM & Loyalty Executive plays a vital role in strengthening our customer relationships and driving engagement through targeted communication strategies.
The Role
We are seeking a CRM & Loyalty Executive to join our team and play a pivotal role in shaping Represent’s customer communication and loyalty strategy.
You will be responsible for executing CRM campaigns across email, SMS, and push notifications, ensuring our messaging aligns with the brand's premium yet concise tone of voice.
The role requires a data-driven mindset, creativity, and a deep understanding of customer segmentation to maximise engagement and retention through owned channels and a market-leading loyalty programme.
Key Responsibilities
- Campaign Execution: Build, test, and deploy email, SMS, and push notification campaigns to engage, retain, and grow our customer base.
- Segmentation & Personalisation: Utilise customer data to develop targeted and dynamic campaigns tailored to different segments of our audience.
- Automation & Flows: Manage and optimise automated customer journeys, including welcome series, post-purchase communications, abandoned cart flows, and re‑engagement campaigns.
- Performance Analysis: Track and analyse campaign metrics, providing insights and recommendations to improve click-through rates, AOV and overall conversion.
- Prestige
- Loyalty
Programme: Support the ongoing development and optimisation of Represent’s Prestige loyalty programme, ensuring members receive compelling and rewarding communications.
- Collaboration: Work closely with design, marketing, and e‑commerce teams to ensure cohesive messaging and branding across all touchpoints.
- Deliverability & Database
Management: Maintain data hygiene, monitor deliverability, and ensure we are effectively targeting our customer base while protecting our sender reputation.
- Innovation & Testing: Implement A/B tests and continuously explore new ways to enhance customer engagement through innovative CRM strategies.
- What We’re Looking For
- Experience in CRM, email marketing, or digital marketing within fashion, retail, or e-commerce.
- Strong understanding of customer lifecycle marketing and segmentation.
- Proficiency with CRM platforms and email marketing tools (e. g., Klaviyo)
- Data-driven mindset with experience in campaign reporting and analysis.
- Excellent attention to detail and ability to work in a fast-paced environment.
- Strong organisational and project management skills.
- Passion for fashion and understanding of the Represent brand aesthetic and customer base.
- Experience with loyalty programmes and customer retention strategies.
Benefits (HQ)
- 25 x days holiday per year
- Enhanced annual leave with length of service
- Annual Leave Purchase Scheme
- Wellbeing Day
- Company bonus scheme
- Staff discount
- £1,000 annual company gift card
- On site gym with dedicated personal trainers
- Electric vehicle scheme
- Pension & life assurance
- Private medical insurance
- Working Pattern (HQ)
- 4 days in office 1 day WFH
- Location
- HQ – Unit 1, Northgate Close, Horwich, Bolton, BL6 6PQ
At Represent, we don’t just create products, we build a culture.
If you’re ready to be part of a fast-paced, high-growth brand with a relentless commitment to progression, help us shape the future of luxury fashion.
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CRM & Loyalty Executive in Bolton employer: Represent
At Represent Studio, we pride ourselves on being a dynamic video production agency that thrives on innovation and creativity, especially in the tech sector. Our vibrant work culture fosters collaboration and autonomy, allowing you to take ownership of your projects while learning from industry leaders. With a focus on employee growth and a commitment to excellence, we offer a unique opportunity to make a significant impact in a fast-growing company that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Loyalty Executive in Bolton
✨Get Down to the Fashion Events
Dive headfirst into local fashion shows, trade fairs, and networking events. These are golden opportunities to meet industry pros and showcase your passion for the industry in person. Plus, it gives you the chance to chat about potential roles at places like Represent!
✨Join Fashion-Focused Communities
Become a part of online fashion communities on platforms like Instagram or Pinterest. Participate in discussions and share your insights on trends or your personal style journey. It’s a great way to get noticed by brands looking to fill positions, including Represent.
✨Craft a Rock-Solid Portfolio
Since you're aiming for a full-time gig, your portfolio should reflect not just your best work but also your personality. Whether it’s lookbooks, design sketches, or styling projects, make sure it screams 'you' and includes a bit about why you’d be a perfect fit for Represent.
✨Leverage Your University Connections
If you’re fresh out of university, don’t underestimate your career services. They often have partnerships with fashion companies for internships and entry-level roles. Use this to your advantage and connect with them to find any openings at Represent!
We think you need these skills to ace CRM & Loyalty Executive in Bolton
Some tips for your application 🫡
Showcase Your Style:In the fashion-apparel industry, your personal style and understanding of current trends are crucial. Make sure your CV and cover letter reflect your unique fashion sense – use visuals if you can and highlight any fashion-related experiences or projects that show off your flair!
Highlight Relevant Experience:When you're applying for a full-time role, be sure to focus on any past roles or internships in fashion that’ve honed your skills. Whether that's working in retail, fashion design, or marketing, quantify your achievements and show how they relate to the role at Represent.
Include a Strong Portfolio:An impressive portfolio is key in fashion! Make sure to include a link to your online portfolio in your CV, showcasing your best work, be it designs, campaigns, or styling projects. This is your chance to let your creativity shine and demonstrate your abilities to Represent!
Craft a Standout Cover Letter:Use your cover letter to weave in your passion for fashion and the specific reasons you want to work at Represent. Share your vision of how you'd contribute to their brand and why you're excited about their work. Tailoring this will make you stand out from the crowd!
How to prepare for a job interview at Represent
✨Showcase Your Style Portfolio
For a role in the fashion-apparel industry, having a well-curated portfolio is essential. Ensure you include your best work that reflects your style and creativity, whether it's sketches, lookbooks, or completed designs. Be ready to discuss your design process and the inspirations behind your pieces!
✨Know the Latest Trends and Brands
Being well-versed in current fashion trends and influential brands can give you a leg up in the interview. Get familiar with what’s trending in the market and know your competitors. This shows your passion for the industry and helps you connect your work experience to current fashion trajectories.
✨Demonstrate Your Collaboration Skills
In a full-time fashion role, collaboration is key, whether you’re working with designers, marketers, or suppliers. Be prepared to share experiences where you successfully worked as part of a team or navigated challenges with colleagues. This will highlight your ability to adapt and thrive in a fast-paced environment.
✨Dress the Part
This might sound obvious, but in fashion, how you present yourself is part of your brand. Wear something that represents your personal style while still aligning with the company’s aesthetic. It’s a great way to show you understand the industry's essence and can embody the brand’s image!
