Principal Sales Manager

Logistics Reply UK is a company within the broader Logistics Reply network and is backed by the €2B+ global Reply Group. We provide transformative warehouse, store and supply chain software for retailers, brands and 3PL’s. Our solution suite, LEA Reply™, is a modern, cloud-native and microservices-based solution and it’s recognised in all the major analyst reports, including Gartner, Fraunhofer, Nucleus and IDC. Logistics Reply has a local presence in seven countries across three continents. We drive innovation with a dedicated R&D team and local consulting resources. Leveraging Reply Group's extensive global network, we expand our geographic reach, whether it’s consulting, cloud services, support, robotics skills, or AI allowing us to implement solutions globally with local presence.

Role overview

Reporting directly to the UK Sales Director, you will play an important role within the Sales Practice. You will have a high degree of autonomy and be responsible for driving new business growth within the UK. You will work assigned leads, identify new opportunities, build strong client relationships, and deliver tailored solutions that address customer challenges in concert with colleagues. You will engage with prospective clients to understand their needs, present compelling value propositions, and guide them through the sales cycle from initial contact to closing. In collaboration with our wider team, including Pre‑Sales and Engagement Management, you will leverage your industry knowledge to position Logistics Reply’s solutions effectively, ensuring they align with the prospective customers' objectives. They play a key role in articulating the benefits of the LEA Reply™ platform, demonstrating its ability to enhance warehouse, store, and supply chain operations. Beyond securing new business, the Sales function also focuses on maintaining long‑term client relationships, supporting successful solution adoption, and identifying opportunities for expansion or upselling. Through proactive engagement, strategic planning, and customer advocacy, Sales professionals ensure Logistics Reply's solutions deliver maximum value to customers.

Your contractual place of work will be either our London or Manchester office, with a hybrid working policy that allows you to work from home unless required to attend the office for collaboration, meetings, training, reviews, or customer engagements, or to work on‑site with customers or prospects as necessary.

Key Responsibilities

• Business Development: Identify and engage new prospects, leveraging various channels to generate leads and expand the customer base.
• Solution Positioning: Develop tailored sales strategies that effectively communicate the value of LEA Reply™ and its benefits for warehouse, store, and supply chain operations.
• Client Relationship Building: Build trusted relationships with prospects and existing clients to understand their challenges and present solutions that meet their needs.
• Sales Cycle Management: Manage the full sales cycle, from initial engagement and proposals to contract negotiation and closing.
• Collaboration & Growth: Work closely with internal teams, including Pre‑Sales, Technical Teams, and Consulting, to align solutions with client requirements and identify upsell opportunities.

About the candidate

Ideally, you will be degree educated with a minimum of a Bachelor’s degree in a relevant field. The role is suited to candidates who are recognised experts in their market with deep industry, solution, or technology expertise. As a Principal, you will play a leading role in shaping and securing strategic opportunities, using your knowledge to address complex customer challenges and position Logistics Reply’s solutions effectively. Candidates at this level will confidently engage with senior stakeholders, including C‑level executives, acting as a trusted advisor on warehouse, store, and supply chain transformation initiatives. You will be able to translate business challenges into clear solution strategies, working closely with Pre‑Sales, Consulting, and Product teams to build compelling propositions that demonstrate the value of the LEA Reply™ platform. Principals are expected to take ownership of complex sales engagements, guiding opportunities from early discovery through to proposal, negotiation, and close. You will help orchestrate internal teams to ensure the right expertise is brought into each engagement and that solutions are aligned with customer needs and strategic objectives. In addition to driving revenue growth, Principals will mentor colleagues across the sales and pre‑sales community, sharing best practices and supporting the development of less experienced team members. You will also contribute to internal initiatives that strengthen Logistics Reply’s go‑to‑market approach, including refining messaging, improving sales strategies, and identifying emerging market opportunities.

Minimum Industry Experience: 7 - 12 years

You will have developed or will develop skills in the following areas:

• Commercial Skills: Enterprise relationship development with senior supply chain stakeholders, structured client discovery and operational requirements analysis, value‑led solution positioning and business case development, executive‑level proposal development and presentation, complex sales cycle management across multi‑stakeholder buying groups, pipeline management, forecasting and CRM discipline.
• Supply Chain & Industry Understanding: Understanding of warehouse and distribution centre operations, knowledge of WMS capabilities, including inventory, picking, automation and labour management, awareness of common operational challenges within wholesale, retail and logistics environments, ability to translate operational pain points into technology solutions.
• Technical & Solution Skills: Strong understanding of SaaS architecture and cloud delivery models, ability to explain complex technical concepts to operational and non‑technical stakeholders, understanding of system integration approaches, including ERP, automation and third‑party logistics systems, awareness of implementation considerations and technical constraints.

Reply is an Equal Opportunities Employer and committed to embracing diversity in the workplace. We provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type regardless of age, sexual orientation, gender, identity, pregnancy, religion, nationality, ethnic origin, disability, medical history, skin colour, marital status or parental status or any other characteristic protected by the Law. Reply is committed to making sure that our selection methods are fair to everyone. To help you during the recruitment process, please let us know of any Reasonable Adjustments you may need.