At a Glance
- Tasks: Manage digital marketing operations, including HubSpot, SEO, and paid media campaigns.
- Company: Join a leading tech company revolutionising supply chain software.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Diverse workplace committed to equal opportunities and personal development.
- Why this job: Be part of a dynamic team driving innovation in digital marketing.
- Qualifications: Experience in B2B digital marketing and strong HubSpot skills required.
The predicted salary is between 30000 - 40000 € per year.
Logistics Reply is the Reply Group company that specialises in supply chain software. Its solutions are based around LEA (‘Logistics Execution Architecture’), the world's most advanced Supply Chain platform – which uniquely utilises cloud-based 'microservices' to offer a bespoke suite of software solutions that are designed to bridge the gap between real-world operations, and the need to provide real-time visibility across all stages of the supply chain: from Manufacturer to Warehouse/DC, through to Retail Store/Customer Delivery. Top brands and suppliers across Fashion, Food, General Merchandise, 3PL’s and Manufacturing choose LEA as it is specifically designed to be agile, flexible, quickly adaptable and configurable to their individual requirements – whilst complementing their existing systems frameworks.
Role Overview
As a Digital Operations Marketing Executive, you will ensure the digital marketing engine runs reliably and scales efficiently. You will take a hands-on role across HubSpot automation and email, website management and optimisation, SEO, and paid media operations including paid social and PPC with agency support. In parallel, you will help shape digital demand strategy by defining the measurement framework and identifying areas of funnel friction. You will also translate performance insights into prioritised growth initiatives to drive continuous improvement.
Responsibilities
- Own HubSpot administration, including governance, properties, lists, lifecycle stages, and maintaining high data quality.
- Build, QA, and maintain automation workflows and execute email programs, optimising segmentation, testing, deliverability, and reporting.
- Manage website and landing page operations, including build, publishing, QA, forms, and conversion paths.
- Ensure consistent campaign execution across channels, including performance tracking, tagging, and indexing.
- Manage on-page SEO fundamentals and define and execute an SEO roadmap aligned to pipeline contribution.
- Act as internal owner for paid social and PPC, coordinating with agencies on targeting, budgets, testing, and performance.
- Build and maintain full-funnel tracking and reporting frameworks, including tracking standards, data reliability, and performance dashboards.
- Identify growth opportunities and bottlenecks using data, and support strategy through optimisation priorities, campaign measurement design, and experimentation planning.
About the Candidate
- Proven experience in B2B digital marketing operations with a hands-on approach to execution.
- Strong HubSpot expertise, including workflows, segmentation, email execution, forms, reporting, and governance.
- Experience managing websites and landing pages with a CRO mindset and strong QA discipline.
- Solid working knowledge of SEO, including on-page optimisation, technical fundamentals, and measurement.
- Experience owning paid media operations in collaboration with agencies, including briefing, measurement, and iteration.
- Strong analytical and operational rigour, with understanding of funnel metrics, attribution, and reporting hygiene.
- Comfortable working cross-functionally with Marketing, Sales/RevOps, IT/development teams, and agencies.
- Proficiency in GA4, Google Tag Manager, and reporting tools such as Looker Studio or Power BI would be advantageous.
- Experience with lifecycle stages and lead management, along with basic HTML/CSS for troubleshooting is beneficial.
Reply is an Equal Opportunities Employer and committed to embracing diversity in the workplace. We provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type regardless of age, sexual orientation, gender, identity, pregnancy, religion, nationality, ethnic origin, disability, medical history, skin colour, marital status or parental status or any other characteristic protected by the Law. Reply is committed to making sure that our selection methods are fair to everyone. To help you during the recruitment process, please let us know of any Reasonable Adjustments you may need.
Digital Operations Marketing Executive in Manchester employer: Reply
Logistics Reply is an exceptional employer that fosters a dynamic and inclusive work culture, where innovation and collaboration are at the forefront. As a Digital Operations Marketing Executive, you will benefit from a supportive environment that encourages professional growth through hands-on experience with cutting-edge technologies like HubSpot and SEO strategies. With a commitment to diversity and equal opportunities, Logistics Reply not only values your contributions but also invests in your development, making it an ideal place for those seeking meaningful and rewarding employment in the heart of the supply chain software industry.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Operations Marketing Executive in Manchester
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects, especially those related to HubSpot, SEO, and PPC. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews like a pro! Research the company, understand their products, and think about how your experience aligns with their needs. Be ready to discuss specific examples of how you've tackled challenges in digital marketing.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Logistics Reply.
We think you need these skills to ace Digital Operations Marketing Executive in Manchester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Digital Operations Marketing Executive. Highlight your experience with HubSpot, SEO, and digital marketing operations. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how you can contribute to our team. Be specific about your achievements and how they relate to the responsibilities outlined in the job description.
Show Off Your Analytical Skills:Since this role involves a lot of data analysis, make sure to include examples of how you've used data to drive decisions in your previous roles. We love candidates who can turn insights into action, so don’t hold back!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Reply
✨Know Your HubSpot Inside Out
Since the role heavily involves HubSpot, make sure you brush up on your skills. Familiarise yourself with workflows, segmentation, and email execution. Be ready to discuss how you've used these features in past roles and any challenges you've overcome.
✨Showcase Your SEO Savvy
Prepare to talk about your experience with SEO, especially on-page optimisation and technical fundamentals. Have examples ready of how you've improved website performance through SEO strategies, and be prepared to discuss your approach to measuring success.
✨Demonstrate Analytical Skills
This role requires a strong analytical mindset. Be ready to share specific instances where you've identified growth opportunities or bottlenecks using data. Discuss how you’ve used metrics to inform your marketing strategies and drive improvements.
✨Be Ready for Cross-Functional Collaboration
The job involves working with various teams, so highlight your experience in cross-functional collaboration. Share examples of how you've successfully worked with marketing, sales, and IT teams to achieve common goals, and how you handle differing priorities.
