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For Companies At a Glance
- Tasks: Analyse digital data, optimise client strategies, and deliver actionable insights.
- Company: Join Comwrap Reply, a leading consultancy in digital transformation and Adobe solutions.
- Benefits: Competitive salary, diverse workplace, and opportunities for professional growth.
- Why this job: Make a real impact on clients' digital journeys and enhance customer experiences.
- Qualifications: Degree in relevant field and experience with digital analytics tools required.
- Other info: Dynamic team environment with a commitment to diversity and inclusion.
The predicted salary is between 30000 - 50000 £ per year.
Comwrap Reply is a specialist consultancy within the Reply network, delivering high-impact digital transformation projects across marketing, data and technology. We are an Adobe Platinum Solution Partner and Digital Experience Emerging Partner of the Year for Adobe Experience Manager, Adobe Experience Cloud and Adobe Commerce. Within the Reply Group with over 16,000 employees worldwide, Comwrap is the Global Competence Centre for Adobe Experience Cloud.
As a digital analytics consultant, you will provide end-to-end analysis, reporting, recommendations, and implementation support to optimise clients’ digital estates. Your work will focus on improving the customer experience, promoting a customer-first approach, streamlining workflows, maximising profitability, and implementing new tracking requirements. You will guide clients in shaping their broader customer data strategies. This includes identifying relevant data sources and leveraging them to build detailed customer journeys.
Responsibilities
- Analyse data from various digital sources to investigate issues and propose data-driven solutions.
- Evaluate the performance and attribution of digital marketing channels such as SEO, PPC, and Display.
- Conduct ad-hoc analyses to address specific business questions.
- Develop hypotheses for optimisation and provide proactive recommendations based on insights.
- Prepare and deliver impactful insight presentations with actionable recommendations for clients.
- Design, implement, and report on A/B tests and personalisation campaigns, including ROI and benefits realisation.
- Train clients on digital analytics tools to encourage self-service analytics reporting and effective data visualisation using tools like Power BI or Tableau.
- Identify, map, and leverage client data sources, including creating tagging specifications and facilitating workshops to build personalised customer journeys.
About the Candidate
- Degree in computer science, statistics, or a related field.
- Minimum of 2 years’ experience with Adobe Analytics, Adobe Customer Journey Analytics, Google Analytics, or similar tools.
- Proficient in using tag managers such as Adobe Launch or Google Tag Manager for digital analytics implementation.
- Skilled in data visualisation tools like Microsoft Power BI, Looker Studio, and Tableau.
- Strong stakeholder management skills and experience running client workshops.
- Excellent communication skills with the ability to translate complex data insights into clear, actionable recommendations.
- Experience with Adobe Experience Platform, BigQuery, Customer Data Platforms (CDPs), and A/B testing tools such as Adobe Target or Optimizely is a plus.
Reply is an Equal Opportunities Employer and committed to embracing diversity in the workplace. We provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type regardless of age, sexual orientation, gender, identity, pregnancy, religion, nationality, ethnic origin, disability, medical history, skin colour, marital status or parental status or any other characteristic protected by the Law. Reply is committed to making sure that our selection methods are fair to everyone. To help you during the recruitment process, please let us know of any Reasonable Adjustments you may need.
Digital Analytics Consultant in Manchester employer: Reply
Contact Detail:
Reply Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Analytics Consultant in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Showcase your skills! Create a portfolio or case studies that highlight your experience with digital analytics tools. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions related to digital analytics. Be ready to discuss your past projects and how you've used data to drive decisions. Confidence is key!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our team at Comwrap Reply.
We think you need these skills to ace Digital Analytics Consultant in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Analytics Consultant role. Highlight your experience with Adobe Analytics and any relevant tools you've used. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital analytics and how you can help our clients optimise their digital estates. Keep it engaging and personal – we love a good story!
Showcase Your Data Skills: In your application, don’t forget to showcase your data analysis skills. Mention specific projects where you've used data visualisation tools like Power BI or Tableau. We’re keen to see how you’ve turned data into actionable insights!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Reply
✨Know Your Tools Inside Out
Make sure you’re well-versed in Adobe Analytics, Google Analytics, and any other tools mentioned in the job description. Familiarise yourself with their features and how they can be applied to optimise digital estates. Being able to discuss specific use cases will impress your interviewers.
✨Prepare Data-Driven Examples
Think of concrete examples from your past experience where you analysed data and provided actionable insights. Be ready to explain your thought process and the impact of your recommendations. This shows that you can translate complex data into real-world solutions.
✨Practice Your Presentation Skills
Since you'll need to deliver impactful presentations, practice explaining your analyses and recommendations clearly and concisely. Use visuals if possible, as this will help demonstrate your proficiency with data visualisation tools like Power BI or Tableau.
✨Engage with Stakeholders
Showcase your stakeholder management skills by discussing how you've successfully run client workshops or collaborated with teams in the past. Highlight your ability to communicate complex insights in a way that resonates with different audiences, ensuring everyone is on the same page.