At a Glance
- Tasks: Manage digital marketing operations, including HubSpot, SEO, and paid media campaigns.
- Company: Join a leading tech company revolutionising supply chain software.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Diverse workplace committed to equal opportunities and personal development.
- Why this job: Be part of a dynamic team driving innovation in digital marketing.
- Qualifications: Experience in B2B digital marketing and strong HubSpot skills required.
The predicted salary is between 30000 - 40000 € per year.
Logistics Reply is the Reply Group company that specialises in supply chain software. Its solutions are based around LEA (‘Logistics Execution Architecture’), the world's most advanced Supply Chain platform – which uniquely utilises cloud-based 'microservices' to offer a bespoke suite of software solutions that are designed to bridge the gap between real-world operations, and the need to provide real-time visibility across all stages of the supply chain: from Manufacturer to Warehouse/DC, through to Retail Store/Customer Delivery. Top brands and suppliers across Fashion, Food, General Merchandise, 3PL’s and Manufacturing choose LEA as it is specifically designed to be agile, flexible, quickly adaptable and configurable to their individual requirements – whilst complementing their existing systems frameworks.
Role Overview
As a Digital Operations Marketing Executive, you will ensure the digital marketing engine runs reliably and scales efficiently. You will take a hands-on role across HubSpot automation and email, website management and optimisation, SEO, and paid media operations including paid social and PPC with agency support. In parallel, you will help shape digital demand strategy by defining the measurement framework and identifying areas of funnel friction. You will also translate performance insights into prioritised growth initiatives to drive continuous improvement.
Responsibilities
- Own HubSpot administration, including governance, properties, lists, lifecycle stages, and maintaining high data quality.
- Build, QA, and maintain automation workflows and execute email programs, optimising segmentation, testing, deliverability, and reporting.
- Manage website and landing page operations, including build, publishing, QA, forms, and conversion paths.
- Ensure consistent campaign execution across channels, including performance tracking, tagging, and indexing.
- Manage on-page SEO fundamentals and define and execute an SEO roadmap aligned to pipeline contribution.
- Act as internal owner for paid social and PPC, coordinating with agencies on targeting, budgets, testing, and performance.
- Build and maintain full-funnel tracking and reporting frameworks, including tracking standards, data reliability, and performance dashboards.
- Identify growth opportunities and bottlenecks using data, and support strategy through optimisation priorities, campaign measurement design, and experimentation planning.
About the Candidate
- Proven experience in B2B digital marketing operations with a hands-on approach to execution.
- Strong HubSpot expertise, including workflows, segmentation, email execution, forms, reporting, and governance.
- Experience managing websites and landing pages with a CRO mindset and strong QA discipline.
- Solid working knowledge of SEO, including on-page optimisation, technical fundamentals, and measurement.
- Experience owning paid media operations in collaboration with agencies, including briefing, measurement, and iteration.
- Strong analytical and operational rigour, with understanding of funnel metrics, attribution, and reporting hygiene.
- Comfortable working cross-functionally with Marketing, Sales/RevOps, IT/development teams, and agencies.
- Proficiency in GA4, Google Tag Manager, and reporting tools such as Looker Studio or Power BI would be advantageous.
- Experience with lifecycle stages and lead management, along with basic HTML/CSS for troubleshooting is beneficial.
Reply is an Equal Opportunities Employer and committed to embracing diversity in the workplace. We provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type regardless of age, sexual orientation, gender, identity, pregnancy, religion, nationality, ethnic origin, disability, medical history, skin colour, marital status or parental status or any other characteristic protected by the Law. Reply is committed to making sure that our selection methods are fair to everyone. To help you during the recruitment process, please let us know of any Reasonable Adjustments you may need.
Digital Operations Marketing Executive employer: Reply
Logistics Reply is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration in the field of supply chain software. With a strong commitment to employee growth, we provide comprehensive training and development opportunities, ensuring that our team members can thrive in their roles while contributing to cutting-edge solutions for top brands. Our inclusive culture values diversity and encourages creativity, making Logistics Reply a rewarding place to build a meaningful career in digital marketing operations.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Operations Marketing Executive
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects, especially those related to HubSpot, SEO, and PPC. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews like a pro! Research the company, understand their products, and think about how your skills can help them achieve their goals. Be ready to discuss specific examples of your work and how you’ve tackled challenges in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Logistics Reply.
We think you need these skills to ace Digital Operations Marketing Executive
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Digital Operations Marketing Executive. Highlight your experience with HubSpot, SEO, and digital marketing operations. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how you can contribute to our team. Be sure to mention specific projects or achievements that showcase your expertise.
Show Off Your Analytical Skills:Since this role involves a lot of data analysis, make sure to include examples of how you've used data to drive decisions in your previous roles. We love candidates who can turn insights into action!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it's super easy!
How to prepare for a job interview at Reply
✨Know Your HubSpot Inside Out
Make sure you brush up on your HubSpot skills before the interview. Be ready to discuss your experience with workflows, segmentation, and email execution. Having specific examples of how you've optimised campaigns or improved data quality will really impress.
✨Show Off Your SEO Savvy
Since SEO is a key part of the role, come prepared to talk about your knowledge of on-page optimisation and technical fundamentals. Share any successful strategies you've implemented in the past and how they contributed to growth.
✨Demonstrate Your Analytical Skills
Be ready to discuss how you've used data to identify growth opportunities and bottlenecks in previous roles. Highlight your experience with funnel metrics and reporting tools like GA4 or Looker Studio, as this will show your analytical rigour.
✨Prepare for Cross-Functional Collaboration
This role involves working with various teams, so think of examples where you've successfully collaborated with Marketing, Sales, or IT. Being able to demonstrate your ability to work cross-functionally will show that you're a team player who can drive results.
