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- Tasks: Analyse digital data, optimise client strategies, and deliver actionable insights.
- Company: Join Comwrap Reply, a leader in cloud-native digital experiences.
- Benefits: Competitive salary, diverse workplace, and opportunities for professional growth.
- Why this job: Make a real impact by enhancing customer experiences with data-driven solutions.
- Qualifications: Degree in relevant field and experience with digital analytics tools required.
- Other info: Inclusive environment that values diversity and offers fair recruitment processes.
The predicted salary is between 28800 - 48000 £ per year.
Comwrap Reply specializes in launching cloud-native digital experience and e-commerce platforms based on Adobe Experience Cloud as well as Ibexa DXP. Comwrap Reply differentiates itself from Internet agencies and IT consultancies through a "cloud-native strategy." Standards-based integration in the cloud leads to short project lead times and lower overall project costs. Comwrap Reply's services include consulting, experience design, and system integration.
As a digital analytics consultant, you will provide end-to-end analysis, reporting, recommendations, and implementation support to optimise clients' digital estates. Your work will focus on improving the customer experience, promoting a customer-first approach, streamlining workflows, maximising profitability, and implementing new tracking requirements. You will guide clients in shaping their broader customer data strategies. This includes identifying relevant data sources and leveraging them to build detailed customer journeys.
Responsibilities:
- Analyse data from various digital sources to investigate issues and propose data-driven solutions.
- Evaluate the performance and attribution of digital marketing channels such as SEO, PPC, and Display.
- Conduct ad-hoc analyses to address specific business questions.
- Develop hypotheses for optimisation and provide proactive recommendations based on insights.
- Prepare and deliver impactful insight presentations with actionable recommendations for clients.
- Design, implement, and report on A/B tests and personalisation campaigns, including ROI and benefits realisation.
- Train clients on digital analytics tools to encourage self-service analytics reporting and effective data visualisation using tools like Power BI or Tableau.
- Identify, map, and leverage client data sources, including creating tagging specifications and facilitating workshops to build personalised customer journeys.
About the Candidate:
- Degree in computer science, statistics, or a related field.
- Minimum of 2 years' experience with Adobe Analytics, Adobe Customer Journey Analytics, Google Analytics, or similar tools.
- Proficient in using tag managers such as Adobe Launch or Google Tag Manager for digital analytics implementation.
- Skilled in data visualisation tools like Microsoft Power BI, Looker Studio, and Tableau.
- Strong stakeholder management skills and experience running client workshops.
- Excellent communication skills with the ability to translate complex data insights into clear, actionable recommendations.
- Experience with Adobe Experience Platform, BigQuery, Customer Data Platforms (CDPs), and A/B testing tools such as Adobe Target or Optimizely is a plus.
- Familiarity with implementing data sources into CDPs and a basic understanding of JavaScript is advantageous.
Reply is an Equal Opportunities Employer and committed to embracing diversity in the workplace. We provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type regardless of age, sexual orientation, gender, identity, pregnancy, religion, nationality, ethnic origin, disability, medical history, skin colour, marital status or parental status or any other characteristic protected by the Law. Reply is committed to making sure that our selection methods are fair to everyone. To help you during the recruitment process, please let us know of any Reasonable Adjustments you may need.
Digital Analytics Consultant employer: Reply
Contact Detail:
Reply Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Analytics Consultant
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Showcase your skills! Create a portfolio or case studies that highlight your work with digital analytics tools. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions related to digital analytics. Be ready to discuss your experience with tools like Adobe Analytics and how you've used data to drive decisions.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Digital Analytics Consultant
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Digital Analytics Consultant. Highlight your experience with Adobe Analytics and data visualisation tools, and don’t forget to mention any relevant projects that showcase your skills in analysing digital data.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about digital analytics and how your background aligns with our cloud-native strategy. Be specific about how you can help optimise clients' digital estates.
Showcase Your Analytical Skills: In your application, give examples of how you've used data to drive decisions. Whether it's through A/B testing or client workshops, we want to see how you’ve turned insights into actionable recommendations that improved customer experiences.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Reply
✨Know Your Tools Inside Out
Make sure you’re well-versed in the digital analytics tools mentioned in the job description, like Adobe Analytics and Google Analytics. Brush up on how to use tag managers and data visualisation tools, as you’ll likely be asked about your experience with them during the interview.
✨Prepare Real-World Examples
Think of specific projects where you’ve analysed data and provided actionable insights. Be ready to discuss how you approached problems, what solutions you implemented, and the results you achieved. This will show your practical experience and problem-solving skills.
✨Understand the Customer Journey
Familiarise yourself with the concept of customer journeys and how data can enhance them. Be prepared to discuss how you would identify relevant data sources and leverage them to improve client experiences. This shows that you’re not just a data analyst but also a strategic thinker.
✨Practice Your Presentation Skills
Since you'll need to deliver impactful presentations, practice explaining complex data insights in a clear and engaging way. You might even want to prepare a mock presentation based on a hypothetical analysis to demonstrate your communication skills and ability to make data accessible.